Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. You can track their buying signals. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Convert

DECEMBER 8, 2020

Of course, interviews remain one of the best ways to conduct user research. Eye-Tracking Studies. Eye tracking is an advanced user research method that tells researchers what users are looking at and for how long. FREE WEBINAR: Visual Attention Tracking: Are Your Users Looking Where They’re Supposed To?

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. It depends on your business, of course. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sage Marketing

NOVEMBER 27, 2021

I joined SAGE Marketing two months ago and was immediately enrolled in a HubSpot B2B marketing course with my new coworkers. . Although I studied advertising in college, we were taught mostly theory and not so much about how to implement marketing/advertising tools. First off, let me just say: marketing is intricate.

Startups 98

Startups Hubspot Marketing Management Planning 98

InsightSquared

MAY 15, 2019

Finance and management studies gave you models to take into the real world while our area did not. It’s refreshing to find that more programs are providing courses , structure , and guides but universities and the field itself need to fill in the knowledge gaps. No one got a degree in the subject. I personally got my B.S.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ClearVoice

APRIL 3, 2024

In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. Content’s ROI is harder to track by itself. Data-backed evidence: Do everything you can to weave in eye-catching statistics highlighting the potential for increased ROI and conversions.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

FEBRUARY 24, 2021

Google, of course, states it wants only high-quality content at the top of its results. If you track these emerging keywords and start to see high peaks in volume, that indicates your audience wants to know about the topic. Track this metric to determine if shares are declining. Often it’s a replication of another post.

Lead Ranking 278

Lead Ranking Lead Scoring CMS Development Content Marketing 278

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Invest in an eye-catching booth design. In fact, studies show viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text ( source ).

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Valasys

NOVEMBER 30, 2022

Our test measures how well you can keep an eye out for cybersecurity threats, find them, and deal with them. You’ll know where to put most of your study time when you look at the exam’s syllabus and weight. This CompTIA Certification Course (CS0-001) test has up to 90 questions that you have to answer in 165 minutes.

Best Practices 40

Best Practices Eye-Tracking Course Domain 40

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. First, it makes it harder to track buyers through the buyer’s journey , so it makes attribution more challenging.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Our advice? Start where you are.

Brand Identity 126

Brand Identity Branding Marketing & Strategy Eye-Tracking 126

Content Standard

DECEMBER 6, 2023

I’m speaking in generalities of course, but here’s what I mean. Of course that begs the question of how to best uncover that reality. We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Marketing Insider Group

NOVEMBER 18, 2020

Of course project work has its place for initiatives that have a concrete start and end, such as completing a brand strategy, creating a website or producing a marketing brochure. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. Embrace Automation and Martech.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Optinmonster

JUNE 6, 2024

AIOSEO automatically tracks the character count of your meta description. 4 Top Benefits) According to a study from Ahrefs , nearly 75% of top-ranking pages include a meta description. When you have an eye-catching title , a straightforward URL, and a compelling meta description, your click-through rate is going to increase.

Click Rate 59

Click Rate SEO Examples CTR 59

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Industry statistics and studies are also available to help you better understand the market. According to the study, 56% of search results have nine or more paid ads.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Zoominfo

MAY 20, 2019

Agendas also help to ground the meeting so it can get back on track if the conversation veers off course. Last but not least, agendas can drastically reduce the length of a meeting; studies show sticking to a detailed agenda can decrease the amount of meeting time by up to 80% ( source ).

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? I am sure there will be more and more studies like these shedding more light on what it is AI engines are looking for when generating their answers. The search is changing as we speak. And it is happening too fast even for Google to keep up.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Zoominfo

OCTOBER 5, 2021

Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Competitive analysis allows you to keep an eye on competitors and what actions you must take to gain a competitive advantage. What are your competitors’ strengths and weaknesses?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Rev

SEPTEMBER 13, 2023

For instance, an EdTech company that sells online certification programs could offer students access to additional courses or study materials when they purchase one of their courses. With that information, you’d know to keep an eye on customers who have recently acquired a new customer base and proactively upsell offers.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s how it works: First, track your brand mentions.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Adobe Experience Cloud Blog

JULY 12, 2019

According to a recent study , about three of every five consumers check their email on the go. 75% of study participants said they use their smartphones most often to check email. With that question answered, set goal KPIs and benchmark numbers to plot the course. Are they ready to make a decision?

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 322

Startups Marketing & Strategy Marketing Strategy Content Marketing 322

SmartBrief - Marketing

SEPTEMBER 25, 2023

All of the reading is interesting, of course. The theme of the study was “Rethinking ‘marketing as applied economics’” (Tadajewski et al., We can track and attribute success or failure to every click and every pixel. All of that is great.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Optinmonster

AUGUST 8, 2022

This time tracking challenge asks subscribers to track their time every day for 5 days. You can also generate lots of positive testimonials and case studies using a challenge funnel. Let’s use an example of a financial adviser who wants to sell a self-paced personal finance course. Step 5: Make Your Pitch. OptinMonster.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Navigate the Channel

SEPTEMBER 27, 2023

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Engagio

DECEMBER 30, 2019

This should not frighten you off, but rather help you move forward with your open eyes, prepared to devote the time and resources needed to succeed. And of course, if the ABM is to be rolled out to different countries, you want to have everything in the local language and to use local references. And track your results.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Work Management 102

PureB2B

MAY 30, 2022

Of course, in order to effectively both market AND advertise your business, it’s important to understand the distinctions. This also includes tracking existing trends you can capitalize on to keep your business ahead of the competition, as well as deploying tools that streamline these processes and make them more efficient.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Please pick up the phone or listen to calls your inside sales or sales development reps have with customers (it will be eye-opening).

Paid Search Agency 280

Paid Search Agency B2B Sales Marketing & Strategy CMO 280

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Invest in an eye-catching booth design One of the easiest ways to stand out in the exhibit hall is to invest in high-quality booth designs. With giant Jenga, of course!

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

ConvertKit

JANUARY 21, 2020

I was too distracted by her face – open, giving, framed by shoulder-length wavy-blonde hair – and, of course, her paintings. But instead of gushing about her art or herself, Kimberly is excited to show me the artist she just live-streamed an interview with today for her online course. Show up and show your work.

Course 102

Course Landing Pages Eye-Tracking Class 102

Convert

DECEMBER 9, 2022

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Many online resources can help people learn more about testing and optimization, including books, articles, and tutorials.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

ClearVoice

JUNE 6, 2022

It can increase your blog traffic, get eyes on lower-performing posts, and increase time on site. When looking for topics, explore popular videos, courses, articles, and even online bookstores for ideas. Are there newer studies and statistics you can share? blogging Click To Tweet.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Optinmonster

FEBRUARY 17, 2021

With OptinMonster, you can easily create eye-catching popups and other lead generation forms with a drag and drop builder. They offered site visitors a 6-part email course on creating evergreen social media content. As a result, many of the course users went on to start a free trial. Use Case Studies.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Optinmonster

APRIL 15, 2023

According to the latest studies , only about 10% to 15% of leads generated are actually sales-ready. By tracking engagement metrics, you can better understand how leads interact with your brand and identify those most likely to convert into customers. With the MonsterInsights plugin, file download tracking works out of the box.

Lead Scoring 56

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 56