Sun.Jun 16, 2024

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APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

chiefmartech

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

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Top 50 Global Thought Leaders and Influencers on Change Management 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Change Management for 2024. Congratulations to all our Change Management influencers who participated! Top 50 Global Thought Leaders and Influencers on Change Management 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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How Artificial Intelligence is Changing Marketing

ClickDimensions

As AI technology continues to evolve at a rapid pace, it has emerged as a powerful tool for marketers seeking to optimize their strategies and deliver personalized experiences at scale. From predictive analytics and customer segmentation to chatbots and recommendations, AI is reshaping the landscape of marketing. This article delves into the transformative potential of AI in marketing, exploring its benefits, competitive analysis, use cases, and how you can break down barriers with AI – focusing

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[Book Review] A Primer on Using Benefits to Guide Marketing Decisions

B2B Marketing Directions

Source: BenBella Books Successful marketing is the result of many distinct, but interdependent, decisions and actions. Marketers must understand the structure of markets and recognize that most are composed of multiple segments that differ in important ways. To be successful, marketers must also make the right decisions about where (in what market segments) they will compete and how they will position their company and their offerings (their "brand") to win in those segments.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Click is Catching the “Perfect Wave” with Andrew Jones, CEO

ClickDimensions

Click is Catching the “Perfect Wave” with Andrew Jones, CEO. In our “5 Questions” series of articles, we help the Click community become better acquainted by profiling customers, partners and team members This interview is with our General Manager, Andrew Jones. We find out more about his inspiration and his vision for Click as we continue our transition into a more partner-focussed organisation.

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An Introduction to Effective Email Marketing

ClickDimensions

Email marketing is the go-to message delivery method for most businesses and organizations that need to reach large audiences. Modern email marketing takes place in an environment complete with email designers, AI content creation and automated journey building tools. Whilst it might seem complex and overwhelming, with the right tools from Click and a well-thought-out approach, email marketing will achieve excellent results.

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The Ultimate Social Media Audit Guide: Free Template + Checklist

SocialPilot

How long has it been since you have run a social media audit? If social media is a crucial element of your marketing strategy (as it ought to be), understanding how to run an audit is imperative. Regrettably, many businesses neglect to invest the necessary time and resources into conducting a thorough audit of their social media accounts. The result?

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How Artificial Intelligence is Changing Marketing

ClickDimensions

As AI technology continues to evolve at a rapid pace, it has emerged as a powerful tool for marketers seeking to optimize their strategies and deliver personalized experiences at scale. From predictive analytics and customer segmentation to chatbots and recommendations, AI is reshaping the landscape of marketing. This article delves into the transformative potential of AI in marketing, exploring its benefits, competitive analysis, use cases, and how you can break down barriers with AI – focusing

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Changes to Bulk Email Marketing – What You Need to Know

ClickDimensions

Changes to Bulk Email Marketing – What You Need to Know At the start of 2024, mailbox providers (MBPs) such as Yahoo and Gmail began implementing some new requirements (and tightening up some existing terms and conditions) to help deal with the ever-increasing problem of spam – and let’s face it, we could all do with less of that in our inboxes!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Value of Clean Marketing Lists

ClickDimensions

The Value of Clean Marketing Lists Marketing lists are at the core of business communications. Most smaller companies and organizations usually keep them in Excel spreadsheet form simply because they find them easier to manage and manipulate, but more experienced marketeers will know the value of having a CRM! If your business relies on email marketing, these lists are critical to your success as they contain vital lead/customer information such as name, company, email address, engagement status