Sat.Jun 15, 2024

article thumbnail

How to formulate a smart A/B test hypothesis (and why they’re crucial)

Unbounce

/ A/B Testing How to formulate a smart A/B test hypothesis (and why they’re crucial) By Josh Gallant and Michael Aagaard. Updated on June 15, 2024. 8 min read A/B testing is a no-brainer for figuring out how you can improve your conversion rate. And the more targeted and strategic an A/B test is, the more likely it’ll be to have a positive impact on conversions.

article thumbnail

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2024

Visitor Queue

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […] The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

article thumbnail

Newsletter – June 2024

Fuld & Company Blog

This month we focus on helping you sharpen your competitive edge with leading trends in CI and storytelling, and we discuss some of the latest plays we’re seeing in renewable energy. Our upcoming two-part webinar series, “Essential Skills for Competitive Intelligence Professionals” is open to competitive intelligence professionals, market researchers, business analysts, and consultants looking to boost their CI skills.