Marketing Insider Group

JANUARY 9, 2018

I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. Where can I find […].

Case Study 214

Case Study Case Studies Studies Examples 214

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Of course, it turns out terrible , because thought leadership requires actual thought and actual leadership. 43% said it “offers concrete guidance and case studies.” In other words, companies that develop genuine thought leadership have more pricing power.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Processing.Please wait.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Studies Automation 102

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Marketing Insider Group

MARCH 8, 2017

All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. 21st Century is awesome. Like I did.

Course 205

Course SEO Best Practices Studies 205

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. Is your company one of them?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

SmartBug Media

OCTOBER 18, 2021

A Crash Course on RevOps. Our team recently conducted a study to measure the impact of RevOps on budget, strategy, collaboration, and integrations and built a benchmarks report on RevOps, Inbound Marketing, and Technology. RevOps is on most leaders’ priority list, is it on yours? Operational rigor. Enablement and optimization.

Course 59

Course Lead Ranking Inbound Marketing Advertising Benchmark 59

Hinge Marketing

FEBRUARY 3, 2021

Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. About the Study. And how far will it take your firm?

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

Contently

JUNE 8, 2018

I wanted to study the paradox of why most growing groups slow down or break down—while some rare teams make incredible breakthroughs together—so we could build an awesome company and a great place to work. The post How Studying Dream Teams Helped Me Get Better At Content Marketing appeared first on The Content Strategist.

Studies 164

Studies Content Marketing Content Storytelling 164

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. Of course, there’s also cost, which can matter more than you think.

Studies 133

Studies B2B B2B Sales Verticals 133

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. Social media content marketing studies and research: Meta releases Facebook’s “Q4 2021 Widely Viewed Content Report.”

Studies 52

Studies Research Paid Search Agency Transparency 52

A Better Jones

FEBRUARY 26, 2020

I might not have studied marketing in college, but I did pick up terrific marketing skills from the various side gigs I worked while trying to make a career out of being a music journalist. Their course curriculum features great lessons, taught by instructors who seem to genuinely care about their students.

Course 52

Course Online Marketing Planning Paid Search Agency 52

Sword and the Script | B2B

MAY 17, 2022

B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. The post B2B Sales Cycles Require 27 Interactions both Digital and Human [Study] appeared first on Sword and the Script. Below are three points that stood out in the paper. That’s up from 17 interactions in 2019.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

DemandBase

JUNE 9, 2020

Multiple studies* show that personalized content is the most effective way to engage target accounts. Created by marketers for marketers, the Demandbase Account-Based Marketing certification courses are based on hundreds of conversations with organizations of various shapes and sizes. The post (Free Courses!)

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

DivvyHQ

DECEMBER 19, 2022

Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists. But while these methods are successful at capturing email addresses, they often fail to truly stimulate interest in potential buyers.

Lead Generation 87

Lead Generation Course Top of Funnel Planning 87

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Showcase the Problems You Answered.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. Full report goes live next week.

B2B 158

B2B Case Study Case Studies Content 158

Hubspot

FEBRUARY 23, 2018

The Best Free Online Courses For Current & Future Entrepreneurs. The Complete Product Management Course. The Complete Product Management Course. Take this course. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Level: Introductory.

Course 100

Course Training Peer-to-peer Startups 100

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 98

Paid Content Studies B2B Marketing Blogger 98

AccuData

JANUARY 31, 2021

Additionally it is good for students who wish to complete their work within the deadline of this course. They can apply for this course at University level. It is an ideal course for students who would like to learn how to write essays in formal style. And provides distinct online course modules.

Course 40

Course Class Service Analytics 40

AccuData

JULY 19, 2020

Potential experienced fields in the course “Health Economics” [link] involve junior positions inside the economic and particularly overall health economic investigation, speakers positions with associations of overall health care management positions in health care facilities, positions in advisory bodies, staff appointments, process -.

Studies 40

Studies Act-On Work Management Training 40

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Content Marketing Institute

FEBRUARY 1, 2019

If you cite a study, tell the reader who conducted it and link to the primary source.”. If you cite a study, tell the reader who conducted it & link to the primary source, says @Moniqueelfaizy. It’s been frequently quoted since the study was conducted … in 1990. Click To Tweet. The Soviet Union was still around then.

Marketing Analytics Tools 96

Marketing Analytics Tools Course Paid Search Agency Brand Identity 96

ViewPoint

DECEMBER 17, 2014

Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study). Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.”

Studies 120

Studies Sales Leads Course Optimization 120

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers. Here are 10 noteworthy observations from the study. Thoughts on these studies? CPM) or sales ($2.39

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Moz

DECEMBER 8, 2020

Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.

Correlation 58

Correlation Studies SEO PageRank 58

Optinmonster

FEBRUARY 21, 2020

The end goal was to generate revenue for his 2 digital products (Backlink Blueprint and Affiliate Advantage) with the plan to launch a higher-tier video course about how to start a blog and promote it to his list. The post Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019 appeared first on OptinMonster.

Case Study 84

Case Study Case Studies Studies Opt-out 84

AccuData

JUNE 2, 2020

Many folks feel you ought to become always a doctor as a way to study mathematics. Anyone who turns into a health care provider and analyzes physics rewriting essays could study school and eventually become a physician. |. Go on to major in cancer study. This knowledge is critical for somebody who studies math. |.

Studies 40

Studies Case Studies Paper Course 40