Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Search Engine Optimization. keyword stuffing, exact match anchor text links, etc.) keyword stuffing, exact match anchor text links, etc.) Is Your Website Search Engine Optimized?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Strategic-IC

DECEMBER 4, 2017

Topic Keywords (Relating to Your Persona Challenges). These in turn should inform the keyword topics that your campaign will address. To identify the most important key terms to target in your campaign, look for the words, phrases and questions that your personas are searching for. Related: 2. Related: 3. Related: 7.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Average Clickthrough Rate (CTR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MAY 25, 2016

Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Clickthrough Rate (CTR).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

JANUARY 26, 2017

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. 2) Evolve your keyword targeting strategy. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Duplicate content is also not penalized by most search engines -- rather, it's filtered. For example, “the U.K.,” “uk,” “England,” and “G.B.”

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 24, 2017

Is the search term itself losing traction? Has the post declined in the rankings for a major keyword? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Find the highest-volume keyword the post is ranking in the top five for. Let's get started.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. clickthrough rate. Why Does AMP Matter?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

DECEMBER 2, 2014

And as a result, many of the "proven" tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can benefit your business. Welp, it’s all over.

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. In choosing the words to use in your main navigation links, think first about the terms your customers would use to describe those pages and secondly, think of search engine optimization.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

MARCH 6, 2017

Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. There are two types of TrueView ads: In-Display Ads. Decide where you want your ad to appear.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

JULY 8, 2020

You can use keywords relevant to your business here for a more targeted approach. On a smaller scale, you can reach new users by searching keywords relevant to your ecommerce business using Twitter’s search function. As for your bio, this section is like the elevator pitch of your business. and 7-9 p.m. Fenty Beauty.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. If you think about it, at the heart of every search on Google, there’s some kind of intention.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 2) Facebook Likes. 3) Ad Impressions.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

SEPTEMBER 30, 2013

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. The section we want to dive into first is the Search Queries widget.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. 15) DON’T forgot to search engine optimize your CTAs. DO make them big and bold.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. But then things started to change. Source: comScore ). Source: PageFair ). That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

FEBRUARY 12, 2014

I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. 5) Make it specific and relevant.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

DECEMBER 23, 2019

When looking for these techniques, you don't need to keep your search only to Facebook video ads — instead, you might check out Superbowl ads, trending YouTube commercials, or ads on Hulu. Therefore, you need to ensure that all the relevant keywords are included in your ad. Check out HubSpot's 11 Soundless Videos We Love (And Why).

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

OCTOBER 24, 2012

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. Start by typing in a keyword or phrase that relates to your business. This tool will show you the trend in searches for that keyword or phrase. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Each campaign may contain several AdGroups, and each AdGroup may contain a few ads and multiple, similar keywords. Tips for Using This Template.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. Look at search engine rankings. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. Look at blog visits.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

JANUARY 14, 2013

And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? That means keywords are your new best friend.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. Increase brand recall (and thus increase branded searches). Increase the effectiveness of search engine optimization (SEO) and content marketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. Search Optimization. 2) Time Spent on Page.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. Ask yourself, "When does my audience search?" But let's face it: Time is a-runnin' out.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. This article is appropriate for anyone just getting started with SEO, or adjusting their keyword strategy.

Keywords 28

Keywords SEO Optimization Clickthrough 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 28, 2013

That spike at 10 probably represented a lot of branded keywords, since brand terms tend to get a really high clickthrough rate.). a provider of search marketing software and services. After the change, the curve looks like a hill, with the peak between 5 and 6 and frequency trailing off smoothly in either direction.

Adwords 28

Adwords Cost Per Click Paid Search Agency Ad Frequency 28

Hubspot

APRIL 6, 2021

For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. With that in mind, the ads below align well with search intent and can lead to sales. With Google Ads, you'll have to look at keyword competition and keyword price. great for brand and product awareness).

Top of Funnel 90

Top of Funnel Ads Facebook Cost Per Click 90

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. is one of the easiest ways to improve your organic search performance. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. 3) Improve keyword research. It's easy enough to check out the search volume on keywords, but how do you actually come up with the search terms you should be looking for?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28