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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 5,000 - 10,000 followers had a 0.55% CTR. Users with 10,000+ followers had a 0.45% CTR. have the highest CTR.

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone. The number “1” indicates a 100% CTR. Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook.

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Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? Business leaders everywhere recognize that consumer experience is such an essential metric.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Clickthrough rate (CTR).

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

Tools like HubSpot's ads software can help you measure your campaign's ROI and allow you to make adjustments to optimize its performance. In a 2019 HubSpot State of Marketing Report , marketers revealed that the paid channel offering the highest ROI was Facebook.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. In my observation, the title has the greatest influence on an ad's CTR.

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How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. That high CTR may be wasted because too few visitors are making it to the page.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

Clickthrough rate (CTR). HubSpot's Email Marketing Tool. With HubSpot, you can create, customize and optimize your emails without any coding or design experience. When it comes to email marketing, there's no denying how powerful this channel can be.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot Marketing

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website.

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5 Ways D2C Brands Can Make the Most of Email Ad Engagement

Liveintent

LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. This fits in with HubSpot’s report that the iPhone is the most popular mobile device for reading emails, with 29% of all email opens happening on these devices.

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The Complete Guide to Lifecycle Marketing

Hubspot

Save time with HubSpot's Marketing Automation Software. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark.

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources.

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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

Hubspot

At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). We identified the main problems HubSpot solved for: driving traffic to your site, converting that traffic into leads, and closing those leads into customers. We saw an uptick in OR to 27% and CTR to 17%. It’s extremely rare to see open and clickthrough rates like this.

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Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines

LEADership

This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting.

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The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Clickthrough Rate.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. if I move from position 10 to position 9 I will receive 12 extra clicks based on site CTR averages?).

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate.

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts.

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How to Get More People to Open Your Emails [Video]

Hubspot

We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. A recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. You can get higher clickthrough rates by testing first name and full name personalizations in your subject lines.

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The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails. There''s a lot to say when it comes to how to do email marketing well.

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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

Here at HubSpot, when we decide we really like something, we go all-in. So to measure the success of the "book a meeting" CTA vs. the "complete an IMA form" CTA, we also compared the a verage open and clickthrough rate (CTR) of our typical IMA email sends, versus those of the emails sent as part of this experiment. higher CTR, the email sends containing links to book a meeting resulted in 40X the conversion rate of IMA form submissions from traditional emails.

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Is Facebook Messenger the New Email? 3 Experiments to Find Out

Hubspot

The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. If so, I’m guessing you didn’t see great open or clickthrough rates. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. The message contained a HubSpot Meetings tool link to the rep’s calendar in case the attendee wanted to set up time onsite.

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New Data: You Should Email Your List More Often

Hubspot

First, I looked at clickthrough rates based on the number of times a list is emailed each month, and found that once you're emailing your list 4 or 5 times a month, there is no sharp decline in clicks if you move to sending to them once a day. Remember, if you go from sending 5 to 6 times a month, and you lose a fraction of a percent in CTR, you're actually gaining clicks because you're emailing an extra time. Connect with HubSpot

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

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What Happened to Our Metrics After We Stopped Sending So Much Email

Hubspot

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased. CTR (clicks/delivered) per email send. CTR: +34%. The number of emails delivered and opened went down, but the rest were much higher than before (especially our CTR). CTR: +177.3%.

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How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. But if you''re looking for a consistent method for generating the necessary open or clickthrough rates, you can''t simply manipulate your email copy to include a specific word each time. email clickthrough rate , as opposed to the 7.3%

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. The three most important metrics to monitor that tell you how your campaigns are really performing are clickthrough rate, cost per conversion and conversion rate. Clickthrough Rate (CTR).

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How to Nail Down the Perfect Website Navigation

Hubspot

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners. If you have HubSpot, Keywords tools are already built into your account.).

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. Analysis 101: If impressions are steady, but your clicks (and therefore CTR) are dropping, your rank is dropping and/or a search feature is pushing your result farther down the page. Wanna see something scary?

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How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]

Hubspot

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. I compared the slide-in CTA vs. the static CTA at the bottom of each post and looked at three data points: Clickthrough rate (CTR) - What percentage of blog post visitors clicked each CTA?

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When to Check on Your Marketing Metrics: A Simple Guide

Hubspot

Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If It can help you be agile and adjust your tactics based on the data," says Laurie Aquilante , HubSpot''s Corporate Marketing Manager. CTA Clickthrough Rate. For your blog specifically, use the clickthrough rates of your various CTAs as a decision-making tool.

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International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads

RockContent

The topic clusters methodology was created a few years ago by HubSpot , a worldwide reference in online marketing. However, in this area, there are many other associated concepts, such as: ads on Google; buyer personas ; lead generation ; Content Marketing; search engines; CTR ; link building.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. Join AdRoll and HubSpot for our webinar September 29th, Funnel Vision: Leveraging Display Advertising & Retargeting to Improve Your Digital Marketing Efforts

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