Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 5,000 - 10,000 followers had a 0.55% CTR. Users with 10,000+ followers had a 0.45% CTR. have the highest CTR.

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Clickthrough CTR Hubspot Rate 61

Hubspot

JULY 5, 2017

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone. The number “1” indicates a 100% CTR. Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook.

CTR 61

CTR Hubspot Clickthrough Outreach 61

SendX

JANUARY 18, 2021

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? Business leaders everywhere recognize that consumer experience is such an essential metric.

Experience 195

Experience Tips Email Customer 195

Hubspot

OCTOBER 26, 2020

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Clickthrough rate (CTR).

CPC 78

CPC ROAS Hubspot Cost Per Click 78

Hubspot

APRIL 6, 2021

Tools like HubSpot's ads software can help you measure your campaign's ROI and allow you to make adjustments to optimize its performance. In a 2019 HubSpot State of Marketing Report , marketers revealed that the paid channel offering the highest ROI was Facebook.

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Hubspot Facebook Clickthrough CTR 74

Hubspot Marketing

MAY 30, 2019

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. In my observation, the title has the greatest influence on an ad's CTR.

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PPC Template Hubspot URL 112

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. That high CTR may be wasted because too few visitors are making it to the page.

Lead Generation 310

Lead Generation Generation Websites Leads 310

Hubspot

MAY 26, 2021

Clickthrough rate (CTR). HubSpot's Email Marketing Tool. With HubSpot, you can create, customize and optimize your emails without any coding or design experience. When it comes to email marketing, there's no denying how powerful this channel can be.

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Hubspot Features Multivariate Service 78

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

CPA 43

CPA CPC Cost Per Click Cost per Acquisition 43

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

Display 61

Display Banner Ads Stats Banner 61

Hubspot Marketing

JUNE 26, 2018

Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

Marketing & Strategy 113

Marketing & Strategy Hubspot Autoresponder Email 113

Hubspot Marketing

MARCH 20, 2018

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website.

Hubspot 105

Hubspot Domain Optimization Websites 105

Liveintent

DECEMBER 18, 2019

LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. This fits in with HubSpot’s report that the iPhone is the most popular mobile device for reading emails, with 29% of all email opens happening on these devices.

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Clickthrough CTR Aging Viral 89

Hubspot

MAY 6, 2021

Save time with HubSpot's Marketing Automation Software. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark.

Hubspot 80

Hubspot Planning Loyalty CTR 80

Hubspot

NOVEMBER 22, 2014

There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources.

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Clickthrough CTR Hubspot Open Rate 60

Hubspot

MAY 14, 2018

At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). We identified the main problems HubSpot solved for: driving traffic to your site, converting that traffic into leads, and closing those leads into customers. We saw an uptick in OR to 27% and CTR to 17%. It’s extremely rare to see open and clickthrough rates like this.

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Hubspot CTR Clickthrough Email 61

LEADership

MAY 22, 2015

This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%.

Interests 63

Interests Clickthrough Writing CTR 63

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting.

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Hubspot Clickthrough Long Tail Traffic 61

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Clickthrough Rate.

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Hubspot Marketing & Strategy Clickthrough Top of Funnel 60

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. if I move from position 10 to position 9 I will receive 12 extra clicks based on site CTR averages?).

Sales Qualified Lead 61

Sales Qualified Lead Lead Scoring Lead Rank Hubspot 61

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate.

PPC 61

PPC CPC Hubspot CPM 61

Hubspot

NOVEMBER 14, 2014

1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts.

Conversion Rate 60

Conversion Rate Hubspot Rate Test 60

Hubspot

JUNE 2, 2014

We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. A recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. You can get higher clickthrough rates by testing first name and full name personalizations in your subject lines.

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Hubspot Clickthrough Spam CTR 60

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails. There''s a lot to say when it comes to how to do email marketing well.

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Clickthrough Hubspot CTR Open Rate 61

Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. So to measure the success of the "book a meeting" CTA vs. the "complete an IMA form" CTA, we also compared the a verage open and clickthrough rate (CTR) of our typical IMA email sends, versus those of the emails sent as part of this experiment. higher CTR, the email sends containing links to book a meeting resulted in 40X the conversion rate of IMA form submissions from traditional emails.

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Hubspot CTR Clickthrough Test 58

Hubspot

JUNE 29, 2017

The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. If so, I’m guessing you didn’t see great open or clickthrough rates. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. The message contained a HubSpot Meetings tool link to the rep’s calendar in case the attendee wanted to set up time onsite.

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Hubspot Clickthrough Broadcast Portal 61

Hubspot

FEBRUARY 3, 2011

First, I looked at clickthrough rates based on the number of times a list is emailed each month, and found that once you're emailing your list 4 or 5 times a month, there is no sharp decline in clicks if you move to sending to them once a day. Remember, if you go from sending 5 to 6 times a month, and you lose a fraction of a percent in CTR, you're actually gaining clicks because you're emailing an extra time. Connect with HubSpot

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Clickthrough Hubspot Frequency CTR 46

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

Hubspot 61

Hubspot CPM Linkedin CPC 61

Hubspot

MARCH 30, 2016

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased. CTR (clicks/delivered) per email send. CTR: +34%. The number of emails delivered and opened went down, but the rest were much higher than before (especially our CTR). CTR: +177.3%.

CTR 44

CTR Hubspot Clickthrough Deliverability 44

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. But if you''re looking for a consistent method for generating the necessary open or clickthrough rates, you can''t simply manipulate your email copy to include a specific word each time. email clickthrough rate , as opposed to the 7.3%

Hubspot 59

Hubspot Clickthrough Marketing & Strategy Template 59

Hubspot

MAY 25, 2016

For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. The three most important metrics to monitor that tell you how your campaigns are really performing are clickthrough rate, cost per conversion and conversion rate. Clickthrough Rate (CTR).

Paid Content 58

Paid Content Hubspot Social Media CPC 58

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners. If you have HubSpot, Keywords tools are already built into your account.).

Hubspot 58

Hubspot Clickthrough Recency CTR 58

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR.

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Hubspot CTR Clickthrough Landing Page 60

SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership.

Media 48

Media Cost CTR Clickthrough 48

Hubspot

NOVEMBER 24, 2017

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. Analysis 101: If impressions are steady, but your clicks (and therefore CTR) are dropping, your rank is dropping and/or a search feature is pushing your result farther down the page. Wanna see something scary?

Terms and Conditions 61

Terms and Conditions Hubspot CTR URL 61

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. I compared the slide-in CTA vs. the static CTA at the bottom of each post and looked at three data points: Clickthrough rate (CTR) - What percentage of blog post visitors clicked each CTA?

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Hubspot CTR Clickthrough URL 61

Hubspot

FEBRUARY 2, 2015

Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If It can help you be agile and adjust your tactics based on the data," says Laurie Aquilante , HubSpot''s Corporate Marketing Manager. CTA Clickthrough Rate. For your blog specifically, use the clickthrough rates of your various CTAs as a decision-making tool.

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Hubspot Clickthrough Marketing & Strategy Paid Content 61

RockContent

NOVEMBER 17, 2020

The topic clusters methodology was created a few years ago by HubSpot , a worldwide reference in online marketing. However, in this area, there are many other associated concepts, such as: ads on Google; buyer personas ; lead generation ; Content Marketing; search engines; CTR ; link building.

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Case Study Spending Studies Case 190

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool.

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Hubspot Clickthrough Marketing & Strategy Landing Page 58

Hubspot

SEPTEMBER 21, 2016

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. Join AdRoll and HubSpot for our webinar September 29th, Funnel Vision: Leveraging Display Advertising & Retargeting to Improve Your Digital Marketing Efforts

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Hubspot Clickthrough Intent Signal CRM 59