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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

All of the things we''ve talked about up until this point are crucial to know ( growing your list , getting delivered to your contacts'' inboxes , and getting email opens ), but getting clicks on your emails is probably the most important step. Hi, I’m Bryan with HubSpot. In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened.

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How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]

Hubspot

What was our open rate? Clickthrough rate? Our unsubscribe rate? Did our manager open that email we sent two days ago? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. These numbers help us improve our email marketing campaigns. But then we return to our own inbox.

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The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Within a few minutes, I''d set up the campaign in HubSpot''s software and sent it out -- to customers, to prospects; to everyone. And we knew they were prospects because we were using Sidekick by HubSpot.).

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10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. 10) When you open an email that isn’t mobile optimized. When you open an email on a phone or a tablet, the screen size is different than your computer. By Niti Shah.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. High Email Delivery Rates. HubSpot's Email Marketing Tool.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Responsiveness : 55% of emails are opened on mobile. Open Rate.

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The 13 Best Email Template Builders for Any Budget

Hubspot

HubSpot. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals.

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

It’s no secret that an effective subject line is needed to ultimately get an email opened. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday. This post originally appeared on the Sales section of Inbound Hub.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email.

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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them. But open rate can be a misleading metric. It can vary based upon the email client that someone is using to open his or her email. In life, many people believe that more = better.

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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. Another big red flag is when your email newsletters aren''t even getting opened in the first place. The more relevant the email is to your list, the more likely the members are to open your email.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. testing which subject line receives more opens) and collecting all the data, there's one question that email marketers are often left with: "Are my findings statistically significant?". 4) The HubSpot Marketing Blog's Email Marketing Topic Page. 7) HubSpot Research.

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How to Get More People to Open Your Emails [Video]

Hubspot

Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Here you go: How to Get More People to Open Your Emails [Transcription]. and I opened the email.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. For example, let's say you want to see if moving a certain call-to-action button to the top of your homepage instead of keeping it in the sidebar will improve its conversion rate. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

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The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. Clickthrough rate is a very important metric for all email marketers to be tracking, as it gives you direct insight into how many people on your list are engaging with your content and interested in learning more about your brand or your offer. 2) Conversion Rate. 3) Bounce Rate. 4) List Growth Rate.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. How can we improve open rates?

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers. Would you open that email if you received it?

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The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Open Rate. Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate. Unsubscribe Rate.

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9 Email Marketers Explain Why Nobody Opens Your Emails

Hubspot

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting. "It’s not surprising rates are dropping and there’s only one reason in my opinion -- people want customized content.

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name.

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How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. According to Experian , including the word exclusive in email promotional campaigns boosts unique open rates by 14%. email clickthrough rate , as opposed to the 7.3%

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Is Facebook Messenger the New Email? 3 Experiments to Find Out

Hubspot

Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. If so, I’m guessing you didn’t see great open or clickthrough rates. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Opening a loop (that will be closed in the body of the email). Are your open rates and click rates what you expected?

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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

Here at HubSpot, when we decide we really like something, we go all-in. To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. Those results suggest that, when people did open the email, they appreciated the more flexible language of this version. In addition to a 15% higher open rate as well as a 7.2% How have you used to email improve your conversion rates?

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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

Hubspot

At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). We identified the main problems HubSpot solved for: driving traffic to your site, converting that traffic into leads, and closing those leads into customers. It’s extremely rare to see open and clickthrough rates like this.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

higher transaction rates than those without. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Some important metrics that you should track for your holiday campaigns include: Unique open rates.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue.

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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.

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What Happened to Our Metrics After We Stopped Sending So Much Email

Hubspot

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased. Open rate (opens/delivered) per email send. Number of Opens: +24.1%.

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8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

they're just not going to the trouble of opening your message and unsubscribing. If you have a healthy unsubscribe rate -- under 1% -- then don't think of unsubscribes as a bad thing. Err on the side of simplicity, and test out more sophisticated design elements incrementally to see if they impact your conversion rates. 7) Open Rate Is an Important Email Marketing Metric. because an email being opened is indicated by an image in that email being downloaded.

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13 Email Marketing Hacks That Can Help Double Your Response Rates

Hubspot

HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership. If someone doesn’t open an email, it’s as if it doesn’t exist,” said Matt. 4) Short subject lines increase open rates. Matt got this tidbit from The Science of Email 2014 , which also reports on how images and certain words affect clickthrough rate. After all, the point of a subject line is to prompt the recipient to open the message.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. 8) Open Rate. As an email marketer, you should be measuring open rate.

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

It's the main reason why recipients open and click on them. While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. The sample used here was larger -- 131 emails -- which, on average, generated a 12% open rate and a 6% CTR.

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? As a result, they hesitate to open email from unfamiliar senders. If those guardians think you're a spammer, they will send your messages to the junk folder, which will bury your emails and open rates. and better conversion rates!

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. For example, let's say you want to see if moving a certain call-to-action button to the top of your homepage instead of keeping it in the sidebar will improve its conversion rate. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% in Q1 -- almost 95% higher than the mass email send rate. 8) Triggered emails' non-bounce rates remained at 95.2%

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Figure out which day delivers the best open and clickthrough rates for your email sends.

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