Webbiquity
JUNE 18, 2019
Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. 2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” Email marketing can be frustrating.
Hubspot
JUNE 21, 2016
But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
JUNE 26, 2018
It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Here are some stats that prove how effective email marketing can be: Email is good for business. Source: HubSpot.
Hubspot
JULY 31, 2020
In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software.
Hubspot
MARCH 7, 2014
You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter.
Hubspot
FEBRUARY 26, 2014
I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name.
Hubspot
JANUARY 6, 2014
In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. Using the HubSpot software''s own blog email capabilities as our prototype, let''s dissect the anatomy of an optimized subscriber email so you can identify areas for improvement in your own emails. How else can you customize -- and optimize -- your blog subscriber emails?
Hubspot
OCTOBER 25, 2012
But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. While the days of email spammers certainly aren't over, spam filters have gotten far more sophisticated at identifying what kinds of messages -- and more importantly, what kinds of email senders -- are legitimate. You're free to just say what you want to say, and the reader can just.
Hubspot
JANUARY 9, 2013
As a result, customizing the look, feel, and options in your email preference center will allow you to not only meet those utilitarian needs (and CAN-SPAM laws ) your subscribers have to manage the emails they receive from you, but also align with your company's branding and style guidelines, and give you new opportunities to grow and nurture your subscriber base. You'd be amazed by the kind and useful feedback you can get through direct communication.
Hubspot
JANUARY 14, 2013
Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher?
Hubspot
AUGUST 9, 2013
Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. You can also test different sender names in your emails to see which one does best. You can do this with personalization.
|
Hubspot
JUNE 19, 2014
It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here.
Hubspot
JANUARY 4, 2013
If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. These ads, however, can often be skipped after the first few seconds. So what can you do?
Hubspot
JANUARY 9, 2013
And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience.
Hubspot
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about how marketers can use APIs here. 12) CAN-SPAM.
Hubspot
JULY 21, 2014
Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Marketers Can Relate To. Your stomach sinks, and there''s nothing you can do. 2) When you tell someone you''re an email marketer, and they say, "So you spam people, right?".
Hubspot
FEBRUARY 11, 2013
So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all.
Expert insights. Personalized for you.
164 
Let's personalize your content