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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Cost-per-click (CPC).

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The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

If the keywords you're targeting have high cost-per-click (CPC) and you have a small budget, it may not be the best place for you to invest your money. You want to rank for "hardware store" in your local area but the cost for that keyword is $20.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad.

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How to Create a Social Media Report [Free Template]

Hubspot Marketing

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

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Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account. They actually WANT you to have low CPC and high performance! Go to ads.google.com and click Start Now.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries. Clickthrough Rate (CTR). Cost Per Conversion (CPC).

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Generally, you can find your tagged site visitors on the network many times per day, several days per week, and across many different sites. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements. Click that button, and you'll be redirected to a site where you select what kind of ad you want to create. Pay Per 1,000 Impressions (CPM).

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The Comprehensive Guide to Impression Shares

Hubspot

Or, you can decrease your number of placements to make your campaign more cost-effective, but this will reduce the frequency of your ad's display. Although impression share is only available per campaign, you can track target impression share for all of your campaigns at once.

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

That spike at 10 probably represented a lot of branded keywords, since brand terms tend to get a really high clickthrough rate.). Remember that according to Google, it’s a superficial change in reporting and does not reflect any behind-the-scenes changes in how your ad rank and cost per click are calculated. Recently, Google announced a change in the way Quality Score would be reported within AdWords.

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

To promote your page to get more Likes, thus increasing your reach, you'll want to click on the first option: Get More Page Likes. When promoting your Facebook page, you're able to select the 'Landing View,' which is where the user will end when they click on your ad. But if you want to promote another part of your page, you can send them to another app, just be careful -- make sure you're clear in your ad copy as to where they're going after the click to avoid post-click desertion.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot Marketing

If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. Set your budget per day. You can also click "finish" to begin running your video ad campaign.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

When I look at this name, I know exactly who I am targeting, without having to click into this campaign. First, decide where you want people to be directed after clicking on your ad. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. or "Click now for free samples!" When deciding between CPC and CPM, think first about your end goal.

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How to Set Up Multi-Product Ads on Facebook [Quick Tip]

Hubspot

2) Create a basic ad the way you normally would , choosing "Clicks to website" or "Website conversions" as the campaign objective. Tip: Click on the numbered panels to navigate between items. 9) Click "Upload Changes" on the top navigation to save your new ad. Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click.

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR).

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. 8: Customer Acquisition Cost (CAC). . If the costs to acquire new customers can be reduced, the company’s profit margin improves, and the bottom line grows. . . Email open and clickthrough rates. Opportunities Created per Month: Sales come from oportunities.

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad. Up until this October, and for many years, this was the formula for Google Ad Rank: Your Ad Rank was simply your max CPC bid (the most you were willing to pay per click) multiplied by your Quality Score.

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When Did Programmatic Advertising Start: A History Lesson

LeadCrunch

Your mom would tell you not to click on them because it would give the computer a virus, or wait, maybe that was just my mom. According to Wired , the very first banner ad was run by AT&T, “prophetically asking, ‘Have you ever clicked your mouse right here? Even with all the risks people couldn’t even begin to fathom yet, people clicked, and money followed. Following this further, banner ads click-through rates used to average between 40-50%.

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Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads. As a whole, the data seems to indicate that FBX ads may be less expensive and generate higher clickthrough rates. Furthermore, they seem to generate higher post-click conversion rates compare to retargeted ads on other exchanges -- even Google’s AdX.

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5 Ugly (But Effective) Pieces of Marketing Collateral

Hubspot

It’s a way to get users to click and acquire more web traffic from Facebook -- and high clickthrough rates on Facebook ads will, in turn, lower costs-per-click. It’s not ugly, per se. Performable was a marketing automation company that HubSpot acquired in 2011. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders.

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Are Ads Worth the Investment? [Free ROI Calculator]

Hubspot

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign.

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5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]

Hubspot

We here at KlientBoost have partnered up with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing. With a search term to keyword discrepancy ratio of 132:1, it can be challenging to continually improve your clickthrough rates and lower your cost-per-click averages. When this happens, you’re able to increase your clickthrough rate, which in turn: Increases your quality score. Decreases your cost-per-click.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Bylines cost nothing, but it takes time to research the media and pitch them why a brand’s executive should write for them. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Cost per click can vary between $0.25 If you pay for native newsletter distribution, your rate can be a part of a broader sponsorship package, cost per click, cost per action, or cost per lead.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. You target a demographic and location, then set a budget for individual clicks and total expenditure.

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Hubspot

Learn Facebook Marketing in HubSpot Academy. A preview of it is located on the left-hand side of your page beneath your profile picture, and people can also navigate to the full section by clicking on the "About" tab at the top of your page. Here's an example video marketing software company Wistia : And another from a restaurant called Tahaza Hummus Kitchen : To edit your own "About" tab, click on it, hover over the section you'd like to edit, and click the pencil icon.

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A Beginner's Guide to Retargeting Campaigns

Hubspot

They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. Conversion goals are just that -- you want to get people to click on your ad and take a next step, such as filling out a landing page form. Conversion campaigns are best used to align a specific list with a clear next step in the funnel, and can be measured with typical conversion metrics like website clicks, form submission, and cost per lead (CPL).

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

Quantified the typical average results via clickthrough rates, conversion rates, and costs. I use all of these tools myself here at HubSpot. Plus, HubSpot's own free tools can be used to run email campaigns and conduct paid ads , too. Content marketing can lower your cost-per-customer acquisition. According to Larry Kim, one of the reasons WordStream is a successful business is because their cost-per-customer (CPC) acquisition is so low.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. When a Facebook user clicks on one of these ads, they are prompted to install apps on their mobile devices via iTunes or the Google Play store. CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 And when competition for Facebook ads rises, so will their cost.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Click “Increase Limit” and you can get up to 12 hours, or a 128 GB limit—though you may have to verify your YouTube account for business. Use every available customizable space to tease the value of what you offer and inspire them to click and discover. Click Embed. Click Copy.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

You need more leads, and decide to bid on the term "infographic generator" for $2 a click. In other words, content marketing programs set businesses up for predictable, scalable, and cost-effective traffic and lead-flow that doesn't rely on securing budget each month. For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. At HubSpot, we use.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

That was a huge step, but still many marketers were focused on clickthrough rates and cost-per-click versus tying their marketing efforts back to core metrics such as the rate targeted individuals converted into customers and the return on investment specific to each campaign. Plan on paying extra for the keywords that matter most to you because getting to moms in that critical time window is going to cost you.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Click “Increase Limit” and you can get up to 12 hours, or a 128 GB limit—though you may have to verify your YouTube account for business. Use every available customizable space to tease the value of what you offer and inspire them to click and discover.

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