Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. This surge signals AI’s move from the periphery to the core of B2B interest, presenting an opportunity for marketers to lead conversations in this space. So why are we talking about case studies?

B2B 105

B2B Case Study Case Studies Content 105

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. We looked at other tools,” says Vidal, “Ultimately, I would say what differentiated Medallia was that they worked with us as a true partner. This was another differentiator,” explains Vidal. “We

Case Study 74

Case Study Case Studies Studies SMS 74

Martech

SEPTEMBER 27, 2021

“You’ll see Apple is using this as a brand value differentiator there. She added, “I would say about two decades ago, the biggest differentiator you could provide for your services would be a price differentiator or quality differentiator.

Privacy 130

Privacy Lead Ranking Lead Scoring Ad Building 130

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. But there are risks too! Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Sharpspring

JANUARY 29, 2020

Keep reading for tips on how to effectively differentiate your brand voice and set your company apart. Furthering the case for simplicity and concise language is the fact that most people simply don’t have the reading skills you might expect. Using Marketing Voice as a Differentiator. Make Your Marketing Voice Human.

Differentiation 52

Differentiation Marketing Automation Services Branding Brand Identity 52

KoMarketing Associates

JULY 6, 2020

The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. In particular, eBooks can be utilized to present anything a business wants to feature, making them useful for both B2B content marketers and their target audience.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Hubspot

MAY 22, 2017

These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. It is powerful narratives like these that separate great from good brands, and in this case, agencies. No Time Like the Present. Make Your own Content. But none of these are good habits.

Differentiation 69

Differentiation Advertising Agencies Paid Search Agency Ad Agencies 69

EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. The beginning and the middle of the cycle is spent whittling the list down, understanding pricing, competitive differentiators, etc. While the marketing department might need to do a little work on the website (when is this not the case?),

Stats 66

Stats B2B Sales Gartner Case Studies 66

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve presented three different types of CDPs but hope the differences in what they do and which you’d want are fairly clear.** In most cases, these vendors now deliver across multiple channels. In both cases, the lack of a unified, sharable customer database makes it clear that they’re not CDPs. Are you still with me?

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Marketing Insider Group

JULY 27, 2021

The technology and successful use-cases were out there for AR and VR content, but it struggled with the chicken-and-egg syndrome not uncommon in the tech world. One key takeaway from Allen’s presentation is that while content marketers can take the same approach as video game creators, we don’t have customer attention for nearly as long.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

ANNUITAS

OCTOBER 5, 2023

According to Salesforce, Einstein Copilot also proactively takes actions and offers additional options beyond the user’s query — for such use cases as providing a recommended action plan after a sales call, checking a consumer’s order status, or changing the shipping date. Providing recommended actions is phase one, and a smart move.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Here’s how. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Seismic

APRIL 30, 2019

So when it comes time for your organization to evaluate sales enablement solutions, it’s imperative to build a strong business case that outlines everything a decision-maker will want to know. Building a Sales Enablement Business Case. Step #4: Building Your Business Case Presentation.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

The ROI Guy

OCTOBER 21, 2015

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution. Left alone, risks are magnified.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? Some common use cases are reading things that change quickly and are only relevant at the moment you need them, like inventory levels or local weather conditions. That's odd; people ask me those questions all the time.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

AccuData

FEBRUARY 22, 2021

The approach, published by Darwin and Alfred Russel Wallace within a joint presentation of papers in 1858, was elaborated in Darwin’s influential 1859 reserve Over the Origin of Species through Organic Assortment, or maybe the Preservation of Favoured Races within the Battle for life.

Differentiation 40

Differentiation Paper Interactive Marketing Organization 40

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. They help you differentiate and be original. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Martech

DECEMBER 19, 2023

Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. The problem with many of the day-to-day presentations we see in sales and business, in general, is they try to function as both a presentation and a leave-behind.

Paid Search Agency 129

Paid Search Agency Classified Ads Advertising Agencies Work Management 129

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Tomorrow People

JUNE 14, 2022

This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique? In this case, you should reinforce them and strive to improve when possible. To other members of senior management, only present insights that have high strategic value.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Brands that continuously engage with their customers benefit from doing so in many ways: It differentiates brands. Make the Case for Customer Engagement. Present Your Customer Engagement Goals. Make sure the plan is rooted in the present-day reality of your situation and shows practical, achievable increments.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. Informing Differentiators as a Healthcare Vendor The study is straightforward in its conclusion that healthcare vendors need to differentiate themselves from both EMR solutions and other vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Heinz Marketing

MAY 31, 2023

These challenges can be particularly daunting, but they also present opportunities for growth and innovation. Digital content repositories: With sales enablement, sales teams can easily access and share digital content, including sales collateral, case studies, and success stories, to reinforce their messaging and build credibility.

B2B Sales 105

B2B Sales B2B Buying Cycle Sales Qualified Leads 105

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Martech

NOVEMBER 1, 2021

“As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference. We click whatever button is presented to us to get on with what we came here to do.” “So we take what we’re given.

Marketing Management 111

Marketing Management Privacy Conference API 111

BOP Design

JULY 21, 2023

It’s About Balance It is important for B2B website designers to balance unique design with clarity, presenting content that communicates the personality of a brand while ensuring all of the copy is readable. It must be a careful, thoughtful integration to ensure a seamless experience.

Marketing Websites 91

Marketing Websites Trends B2B Design 91

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Messaging that remains consistent across different channels.

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Valasys

APRIL 16, 2024

The importance of consumer confusion arises when these AI systems, despite their intricacies, need help to differentiate between similar yet distinct trademarks. Trademark selection and AI challenges AI presents unique challenges that could potentially revolutionize the process while posing significant risks.

Differentiation 40

Differentiation Act-On Efficiency Creativity 40

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. When you offer a differentiated, talkable customer experience, it compels conversation. Same is lame.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Hinge Marketing

JULY 24, 2014

A powerful way of showing buyers how you’ve fared with past clients is through case stories. Case stories, sometimes called case studies, communicate your expertise, professionalism, and what you’ve accomplished. Getting Started with Case Stories in Technology. Case Story Best Practices. Gather Info.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

MindFire

MARCH 7, 2023

Are you looking to help your clients with a competitive differentiation? Heidi Tolliver-Walker highlights several great use cases from a MindFire webinar that provide great problem-solving insights—whether you are incorporating QR codes or not. Since COVID, we have seen a big increase in use cases,” says Manos.

Co-Registration 52

Co-Registration Business Webinar Metrics Response Rate 52