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The Buyer’s Journey & Lead Generation with Green Leads CEO Mike Farrell

Smashmouth Marketing

Intent leads and signals of movement. In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Making use of customer data and data platforms. Developing and training salespeople. Listen now!

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Who should own lead generation for a complex sale?

markempa

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Lead generation done right requires an ongoing commitment that marketing can best fill. Sales needs marketing involved through the journey.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

SCHEDULE A DEMO Learn more about Intent Data Use Cases Intent Data: How to Use it to Generate Quality Sales and Marketing Leads Intent Based Leads Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives How Intent-based ABM Helps Optimize Your Go-To-Market Strategy A Guide to B2B Data Platforms Providers Unleash Precision Targeting with DealSignal: (..)

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

Intent Data : How to Use it to Generate Quality Sales and Marketing Leads Intent Based Leads Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives How Intent-based ABM Helps Optimize Your Go-To-Market Strategy A Guide to B2B Data Platforms Providers Unleash Precision Targeting with DealSignal: the #1 ZoomInfo Competitor.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. Incentivize referrals. Product recommendations from peers tend to be more memorable, sticky, and trustworthy.

B2B Sales 268
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How to do lead management that improves conversion

markempa

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. Are they sales-ready?).