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How ZoomInfo’s Data, Intent, and Unique Signals Empower Customers to Stay Ahead in 2025

Zoominfo

By understanding behaviors, trends, and signals indicating readiness to purchase, businesses can optimize their outreach strategies and increase their chances of converting high-intent leads. Traditional intent data tools often operate in silos, leaving teams with fragmented insights.

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How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

How to Segment Leads: High-Intent Leads: Prospects actively considering a purchase. Low-Intent Leads: Prospects in the awareness or early research stage. Prospects respond to messages only if they find value in them. Otherwise, they won’t engage.

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AI Tasks and Tools for SDR Success

Heinz Marketing

AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention. Chili Piper automatically routes qualified leads to the right SDR and books meetings based on SDR availability.

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The Buyer’s Journey & Lead Generation with Green Leads CEO Mike Farrell

Smashmouth Marketing

Intent leads and signals of movement. In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Making use of customer data and data platforms. Developing and training salespeople. Listen now!

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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How VAIS Helps in Customer Segmentation: Data-driven Audience Targeting

Valasys

Businesses can divide leads into different categories by integrating VAIS with intent data: High VAIS + High Intent: Prime prospects ready for direct outreach and sale engagement. High VAIS + Medium Intent: Leads that require nurturing through email campaigns and personalized content.

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Who should own lead generation for a complex sale?

markempa

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Lead generation done right requires an ongoing commitment that marketing can best fill. Sales needs marketing involved through the journey.