Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. The beginning and the middle of the cycle is spent whittling the list down, understanding pricing, competitive differentiators, etc. While the marketing department might need to do a little work on the website (when is this not the case?), Where are we and what year is this?

Stats 66

Stats B2B Sales Gartner Case Studies 66

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Here’s how. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Messaging that remains consistent across different channels.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. When you offer a differentiated, talkable customer experience, it compels conversation. Same is lame.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. They help you differentiate and be original. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Heinz Marketing

MAY 31, 2023

These challenges can be particularly daunting, but they also present opportunities for growth and innovation. Digital content repositories: With sales enablement, sales teams can easily access and share digital content, including sales collateral, case studies, and success stories, to reinforce their messaging and build credibility.

B2B Sales 108

B2B Sales B2B Buying Cycle Sales Qualified Leads 108

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Consideration: This stage is about nurturing prospects and further educating them on your key differentiators. Demo presentations, case studies and service trials can be of great use here.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. There are lots more keynotes, breakouts, lunch and learns and case studies worth adding to your own schedule at the Phoenician, so be sure to check the agenda for the areas you’re most eager to learn more about.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

BuzzSumo

MAY 9, 2019

Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Particularly, we partnered with BuzzSumo to create an original research study on the top 100 content marketers in the industry.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

ClearVoice

AUGUST 25, 2023

Technical content marketing also provides a platform to explain your products and what differentiates them from competing items. You might use case studies to show off the product in action. It will help you decide how to present the information in a way that keeps them interested.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hinge Marketing

JANUARY 28, 2019

In our latest High-Growth Study, we saw rapid growth at every level. Download The 2019 High Growth Study Executive Summary. In the study, we found nearly 38% of high-growth firms grew via M&A in 2018, compared to less than 23% of no-growth firms. Differentiation is the top marketing priority of high-growth firms.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

ClearVoice

MARCH 1, 2023

By building a product and providing a service focused on solving customer pain points, you differentiate your company from the competition. In some cases, an apology is all the customer wants. Thank the customer A study by Zendesk found that 61% of customers will defect to a competitor after just one bad experience.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Sprout Social

OCTOBER 9, 2023

For Cole, AI is an ever-present partner to brainstorm and ideate with. In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches. Executives must shape a culture of using and studying AI. It feels better to take control,” Cole says. It’s a conversation.

Marketing AI 112

Marketing AI Examples Lead Scoring Lead Ranking 112

Salesforce Marketing Cloud

JUNE 28, 2023

Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. A recent study shows that top-performing sales teams are 1.6 Again, this is a good case for data. Data can be the guidepost in your pitch prioritization.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

KoMarketing Associates

FEBRUARY 20, 2018

However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. White papers – absorb knowledge about industry best practices and specific use cases. Sure, product demos are classically designed for the seller’s prospects.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Content Marketing Institute

JANUARY 29, 2019

Jonathan Kranz covered how to make doors 2 and 3 work in his Content Marketing World presentation, Nightmare Marketing: How to Create Content for the Boring, Complex, and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else. Here’s how the story was presented: Does raising the stakes work? an event) that people know.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98

Hinge Marketing

DECEMBER 4, 2019

As leading experts gain more influence , there is a strong case for firms to consolidate their talent, infrastructure and relationships. In reality, however, many mergers and acquisitions produce poorly differentiated brands that lack the focus, personality or market appeal of their progenitors. A plan that works.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Webbiquity

AUGUST 22, 2017

In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Position yourself differently from others.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If any employees are new to presenting, this is a good chance to outline best practices and tips for public speaking. ” and “How do we differentiate our approach from competitors?” Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Heinz Marketing

MAY 31, 2023

These challenges can be particularly daunting, but they also present opportunities for growth and innovation. Digital content repositories: With sales enablement, sales teams can easily access and share digital content, including sales collateral, case studies, and success stories, to reinforce their messaging and build credibility.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Source: Accenture ).

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. This is an excellent way to get to know the analysts covering your space.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Biznology

SEPTEMBER 3, 2019

A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. Marketing Advisory Network: 2017 Employee Advocacy Impact Study. Employee advocacy is a great differentiator between you and your competitors.

Advertising Agencies 137

Advertising Agencies Social Media Trust Marketing Network Marketing 137

Go Beyond SEO

APRIL 16, 2024

By effectively showcasing your expertise, professionalism, and unique value proposition, you can differentiate your business from competitors and convert more website visitors into satisfied customers. It allows you to highlight your team’s qualifications, years of experience, certifications, and industry affiliations.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Kaon

OCTOBER 21, 2015

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. “They were incredibly hard to ship and they were mainly just sitting there.

Display 100

Display Paid Search Agency Case Studies Trade Show 100