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Good morning: Going for quick wins

Martech

Quote of the day: “They should bundle all the streaming services together and call it cable.” Long ago, the Super Bowl grew bigger than just the ads (or the game), and now so many marketers have a gameplan on how to leverage digital channels to connect with their audience around the big game. What ways are you connecting with fans?

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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Bundles aren’t a new concept. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades.

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The MarTech fall agenda is live: Wednesday’s Daily Brief

Martech

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Pre-pandemic, their revenue from CTV was 4%. Now it’s 50%. That’s a show stopper. Not really, except in one important way: price. All those a la carte subscriptions add up.

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. Cord cutting is decimating ad-supported pay TV subscriptions (or not). These have grown to 5.3

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. Digital bundles, meanwhile, seem to be the focus of two of the biggest players in the space: YouTube and Hulu.

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Could a sports streaming service spell cable television’s final chapter

illumin

Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. By bundling three networks into one, this new streaming service aims to please, attracting sports viewers from across the country – every team, from every sport, from every city. This fractures the streaming landscape.

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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

it’s still very affordable compared to big cable bundles that can run well over $100. Of course, building a loyal audience that’s mostly hungry for original wouldn’t be a terrible future for Netflix.

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