Bundling and Take Rate - B2B Marketing Zone

26 A/B Testing Examples to Inspire Your Next Test

Convert

JANUARY 31, 2022

An online grooming store was looking for ways to optimize their bundle offering of scents for men. One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Online Grooming Store: Offering Purchase Guidance. Result: Source.

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Examples Landing Pages Click Rate Top of Funnel

Google adtech antitrust trial: Everything you need to know

Martech

SEPTEMBER 17, 2024

Internal emails revealed that Google considered lowering its take rate to ease publisher concerns but ultimately decided to push ahead with UPR, bundling it with other changes to reduce resistance. He compared using only Prebid demand to “starving to death,” emphasizing publishers’ limited options.

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Google Ad Exchange Transparency Bundling

B2B Marketing Zone

26 A/B Testing Examples to Inspire Your Next Test

Google adtech antitrust trial: Everything you need to know

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