Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. The post AI-powered martech releases and news: Dec. Get MarTech! In your inbox.

Marketing AI 122

Marketing AI Marketing Analytics Tools Work Management Marketing Management 122

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake.

Marketing AI 122

Marketing AI Paid Search Agency Aggregators Forecasting 122

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. News Release Boilerplate. They lend huge credibility to your brand as well as positioning your top people as industry thought leaders.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels. Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels. Look for them to move center stage soon.

Multivariate analysis 120

Multivariate analysis Forecasting API Paid Search Agency 120

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Storyteq ‘s BrandCore is an AI-driven engine providing marketers with secure, controllable AI that works for them and their brands. Get MarTech! In your inbox.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Gartner 117

Martech

JANUARY 11, 2024

Chatmeter’s Pulse AI: Signals gives brands real-time insights into customer and location feedback through reports and data analysis. Samba TV’s Samba AI is a suite of generative AI and ML technologies that detect and analyze logos and brand sentiment on TV screens and provide real-time insights and targeting options for brands.

Marketing AI 109

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 109

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. The post AI-powered martech releases and news: Jan. However, it has a very real impact on data quality and thus the bottom line.

Marketing AI 101

Marketing AI Paid Search Agency Lead Ranking Psychographics 101

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. The post AI-powered martech releases and news: Jan. Get MarTech! In your inbox.

Marketing AI 112

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 112

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Both can be very helpful in getting your brand’s message across, but there are distinct differences between the two. Press releases don’t have that luxury.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Get MarTech! In your inbox.

Digital Asset Management 117

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 117

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line.

Press 178

Press Marketing Management Brand Identity Branding 178

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. The post This week’s roundup of AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 130

Paid Search Agency Domain Gartner Barriers 130

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 106

Marketing AI Advertising Agencies Paid Search Agency API 106

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This is where consumer behavior is driven by an emotional investment in the brand itself.

Buy 114

Buy Brand Identity Branding Loyalty 114

Martech

DECEMBER 7, 2023

Put them together and you get some nerve-wracking brand safety issues. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Memory stores, organizes and processes information efficiently for consistent brand messaging. In your inbox.

Marketing AI 115

Marketing AI Multi-Channel Customer Satisfaction FAQ 115

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The value of RMNs is evident to brands that don’t have the same level of purchase data and other insights that retailers have. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Guidelines 127

Guidelines Advertising Agencies Media Paid Search Agency 127

Brandpoint

FEBRUARY 17, 2024

Quality branded content has the power to make each reader feel like it is speaking directly to him or her. How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience. Be sure not to utilize one mat release for multiple audiences.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. Persado ’s Essential Motivation platform has content copilot tools to help messages align with a brand’s voice. It scores message variants to reflect brand voice compliance and connects to external data sources to refine content generation models.

Multivariate analysis 62

Multivariate analysis Merchandising Work Management Marketing Management 62

Martech

NOVEMBER 16, 2023

It analyzes created content and offers improvements to boost SEO performance, integrates high-impact keywords, checks web content for tone, engagement readability, and more, helping marketers maintain a consistent brand voice across all content experiences. The post The latest AI-powered marketing tech releases appeared first on MarTech.

Paid Search Agency 115

Paid Search Agency Planning Touchpoints Mobile Advertising 115

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” Those customers include brands like Meta, Nike and Uber Eats. We asked the founder and CEO, Analisa Goodin.

User-Generated Content 98

User-Generated Content Paid Search Agency Advertising Agencies Generation 98

Contently

MARCH 25, 2021

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Microsoft’s story shows what happens when a brand controls its own narrative. Over the years, brands have gradually warmed up to the idea.

Press 188

Press Product Case Study Case Studies 188

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 122

Enterprise Management Advertising Agencies API Multi-Channel 122

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. This release promotes higher-quality data for more accurate reporting and decisions. Join the waitlist for both products here.

Knowledge Base 102

Knowledge Base Hubspot Validation Landing Pages 102

Martech

AUGUST 17, 2023

It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms. It provides automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Martech

MAY 4, 2023

Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time. It allows users to generate on-brand content and translate into nearly 100 languages. It also has starter templates for websites, blogs and ecommerce. Get MarTech!

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 115

Martech

SEPTEMBER 28, 2022

To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3. An insufficiently trained user releases an updated form before it’s been reviewed. Functionality released in August will be available in the next 90 days. Monitoring your database (and you should be!) There’s a video overview here.

Marketo 102

Marketo Marketing Management Lead Scoring Lead Ranking 102

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The project is a collaboration between IAB Experience Center, the IAB Tech Lab and the Media Rating Council, alongside in-game ad companies, brands, and agencies. What the proposals are intended to do. Why we care.

Paid Search Agency 108

Paid Search Agency Ads Advertising Agencies Marketing Proposals 108

Martech

MARCH 21, 2023

Dig deeper: How to personalize your brand on LinkedIn Posting new jobs automatically. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. There are no charges for events products, but LinkedIn requires creators and orgs to have 150 or more followers to their Page in order to host an event.

Linkedin 117

Linkedin Features B2B Marketing B2B 117

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. As digital-first consumer engagement and transactions continue to become the norm for brands, ecommerce and marketing insights are critical. Processing.

eCommerce 105

eCommerce Business Loyalty SMS 105

Martech

FEBRUARY 8, 2024

While you might notice a slight uptick in unsubscribe rates, these changes ultimately benefit your brand’s reputation and email engagement. How it helps you HubSpot’s automatic update to email headers for one-click unsubscribe requires no action from you, simplifying compliance efforts.

Enterprise Management 113

Enterprise Management Sales Qualified Leads API Hubspot 113

Martech

AUGUST 24, 2023

It also has a selection of domain-specific ad templates that can be personalized to align with brand requirements, a content generation feature, error detection and content refreshing capabilities. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Research Digital Asset Management Enterprise Management 98

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience.

Media 122

Media PR Paid Search Agency Distribution 122

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. What Is Brand Trust?

Brand Identity 301

Brand Identity Branding Ideal Customer Profiles Word of Mouth 301