Best Brand Monitoring Tools – At Any Price

Webbiquity

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. SMB Brand Monitoring Tools.

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How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. About 40 percent of people who say brand transparency is more important than ever before directly attribute it to social media.

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

Should brands take a public stand on social or political issues?

Biznology

Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Each decision or pronouncement has caused a response which is usually spearheaded by millennials over digital media.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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How to Develop a Brand Voice You Can Live With

Act-On

That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

4 Digital Marketing Tips to Expand Your Brand Presence

Biznology

That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business.

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Social Media and Brand Awareness

Lead Liaison

One very important key to success is creating brand awareness. We’ve talked about brand awareness several times on the Lead Liaison blog, but today we’ll be talking about the relationship between social media and brand awareness. Social Media for Brand Awareness.

How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. 1How B2B Marketing.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. Our news media contributes to these disparate views.

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Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B.

How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.

Should Brands Rely on Social Media to Connect with Consumers?

Marketing Insider Group

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Social Media

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO.

16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?

A branding perspective – Why Nike supports Kaepernick

Biznology

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile.

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How a brand audit could revitalize the Democratic party

Biznology

Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.

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Will growing income disparity force CEOs to re-brand?

Biznology

This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. It is very likely that activists will use these new, more vivid disclosures to create a major backlash, including protests on social media, possibly even boycotts.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. What Is a Social Media Audit?

How purposeful branding is driving millennials and social entrepreneurship

Biznology

A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.

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21 Top Social Media Sites to Consider for Your Brand

Buffer

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Does it fit your brand image?

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. percent) claim that social media is “very important” to their overall marketing strategy.

Video Content Marketing for Growing eCommerce Brands on Social Media

SEMrush

Social media channels can become alternative marketplaces for eCommerce brands. In this article, we will explain how to use video content marketing to grow eCommerce brands on social media. There will be 1.92 billion global digital buyers in 2019.

Can B2B Social Media Marketers Keep Up With Kim Kardashian?

KoMarketing Associates

Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy?

How Brands Can Leverage B2B Social Media for Content Marketing Success

Content Standard

To the untrained eye, social media might appear like the exclusive playground of B2C brands—where hip corporations trade gif-laden tweets with their audiences and forge partnerships with stylish Instagram influencers. How B2B Social Media Delivers Marketing Value.

The Guide To Social Media Marketing Automation

Webbiquity

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Build brand awareness. Establish your own personal brand. Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. B2B Social Media

The Secret How Small Businesses Impact their Brand with Social Media

DrumUp

Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore.

How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

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What is Brand Marketing?

Act-On

There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

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Organic vs paid social media: 12 myths vs realities

Biznology

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving. To understand organic vs paid social media, here are 12 myths vs realities. SOCIAL MEDIA IS ABOUT CONVERSATIONS AND CONTENT: Myth.

Personal Branding — What is it Really?

Biznology

Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”.

The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation

Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. You can invest in a social media monitoring tool, as well.