How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. About 40 percent of people who say brand transparency is more important than ever before directly attribute it to social media.

Should Brands Rely on Social Media to Connect with Consumers?

Marketing Insider Group

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Social Media

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

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How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. 1How B2B Marketing.

Should brands take a public stand on social or political issues?

Biznology

Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Each decision or pronouncement has caused a response which is usually spearheaded by millennials over digital media.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

How to Develop a Brand Voice You Can Live With

Act-On

That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. Our news media contributes to these disparate views.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

Social Media and Brand Awareness

Lead Liaison

One very important key to success is creating brand awareness. We’ve talked about brand awareness several times on the Lead Liaison blog, but today we’ll be talking about the relationship between social media and brand awareness. Social Media for Brand Awareness.

A branding perspective – Why Nike supports Kaepernick

Biznology

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile.

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How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. ” A brand is basically a promise designed to create a trustful bond with customers.

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It’s Time to Let Go of Your Brand Message on Social Media

Modern Marketing

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. Celebrate brand champions.

The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.

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Social Media Secrets To Build Your Personal Brand

Marketing Insider Group

Brands used to be just for businesses. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. And while we have all always had a personal brand, now, this brand is evident on every platform we use to connect with others.

Personal Branding — What is it Really?

Biznology

Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”.

Will growing income disparity force CEOs to re-brand?

Biznology

This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. It is very likely that activists will use these new, more vivid disclosures to create a major backlash, including protests on social media, possibly even boycotts.

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Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

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How a brand audit could revitalize the Democratic party

Biznology

Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.

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Social Media and The Brand

Marketing Insider Group

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image?

Ways To Fuse Social Media With Print Media

Marketing Insider Group

Creating a publicity campaign could never be easier now thanks to social media. Digital marketing can spread your brand to users all over the globe. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group. Social Media Strategy

How purposeful branding is driving millennials and social entrepreneurship

Biznology

A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g.

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B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Build brand awareness. Establish your own personal brand. Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. B2B Social Media

How CEOs can restore their company brand trust

Biznology

Edelman reported that the informed public trusts the institutions of government, business and media by 21 points more than the mass population. So what can a CEO do to surmount these huge challenges of partisanship and brand trust? You just can’t win, say many CEOs.

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Importance of Protecting Your Brand

Altitude Branding

Businesses spend a lot of time and money on developing their brand that they’re willing to fight tooth and nail when they see their branding being used without their consent. Like any business asset, your brand is something that needs protecting, too. Increases Brand Awareness.

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4 Tips for Brands Handling Haters on Social Media

Marketing Insider Group

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. It just looks like the brand is trying to shift the blame away from itself. Social Media

Machine Learning Can Be A Game-Changer For Brands On Social Media

Modern Marketing

But it actually has very profound implications for social media. Bringing the ultimate pattern recognition machine to social media The classic example of machine learning at work involves image recognition. There are not many new technologies that are truly game-changers.

How To Train Your Employees To Be Brand Ambassadors

Influitive b2b

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

21 Top Social Media Sites to Consider for Your Brand

Buffer

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Does it fit your brand image?

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How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving. To understand organic vs paid social media, here are 12 myths vs realities. SOCIAL MEDIA IS ABOUT CONVERSATIONS AND CONTENT: Myth.

How newly-energized millennial activists are shaping brand choices

Biznology

noteworthy brands taking a stand against NRA positions, and. The ultimate goal of all these forces is to influence the allegiance of the customers/voters of these brands — Congress (and Trump), the NRA, and corporations. Each congressional representative is really a personal brand.

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Personal Branding – Why Now Is The Time To Build Your Personal Brand

Marketing Insider Group

This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group. Social MediaAt one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true.

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

Well, in response to this increase in anger and negativity, there is a refreshing “morality-via-branding” trend emerging, where brand advertising is becoming more empathetic, providing a new port in this storm. No longer are brands simply playing it safe and being apolitical.

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