Which social media channels should your brand be present?


A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? How to build a social media strategy? Social media is the place for that.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.


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How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Social Media

How to Champion Your Brand With Social Media Advocacy Content


These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Is Social Media Advocacy? Builds Brand Trust.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

How to Build Brand Recognition with Content


Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching.

Redefining Branding in The Digital Age


Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty


But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources.

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection


Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. At the same time, over the past few years, many brands have empowered their employees to raise their voices on social media as online brand advocates.

Thinkers360 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.

Why a Branded Online Community Beats Just Using Social Media

Higher Logic

The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic. The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic.

Seven Ways to Use Your UVP and Brand Messaging


This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Affiliate sales support independent media. Social Media Account Profiles (Especially LinkedIn).

6 Signs Your B2B Brand Needs a Refresh

Marketing Insider Group

Coca-Cola spends an average of $4 billion on branding each year. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. Branding encapsulates the entire personality and identity of a company.

How To Train Your Employees To Be Brand Ambassadors


When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

Creating Brand Communities on Social Media: Takeaways from Social Media Strategies Summit


Social Media Strategies Summit (SMSS) is a virtual social media conference that took place Oct. I attended the conference and was inspired by the sessions, specifically the panel “Building Brand Communities on Social.” Digital Marketing digital marketing Social Media

How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Why are brand elements important?

8 Reasons More Brands are Choosing to Work With  Influencers 

Altitude Branding

For years, brands have reached out to celebrities and other high-profile figures to gain exposure and curry favor with consumers. Here are eight reasons more brands are choosing to work with influencers. Additionally, it can help brands optimize their campaigns for maximum impact.

How to Measure Social Media ROI for B2B Brands


Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media.

3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands

Content Marketing Institute

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute.

What Happened to Brand Ambassadors?


The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).

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How cannabis brands are elevating their social media content

Sprout Social

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization.

Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy.

7 Secrets to Successful Brand Reputation Management on Social Media


The post 7 Secrets to Successful Brand Reputation Management on Social Media appeared first on BuzzSumo. Social Media Marketing brand reputation management software how to build brand reputation online reputation management social media reputation management

Ask Buffer: How Do I Develop my Brand Voice on Social Media?

Buffer Marketing

Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. We’ll cover the basics of finding and growing your brand voice in this article.

On the limited value of branded content


Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction. I can think of lots of marketing strategies that don’t involve branded content. She defines content marketing as necessarily involving branded content.

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

The Importance Of Earned Media In Your Digital Marketing Strategy


So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage. Consumer trust in organizations (or lack thereof) is a hot-button topic these days.

Five Impactful Ways to Improve Brand Image Without Spending a Lot


Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Brand affinities.

Revitalizing Your Brand’s Social Media Presence: An Interview with Brittany Fero


Figuring out where your brand fits in the world of social media presents a challenge for many businesses. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. Think about ways that your brand could fuel those things.

How customer values are transforming brands today


Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. Fully understanding the concept of “brand value” is crucial for addressing this dilemma these days.

How to Create an Effective Social Media Sales Funnel


Social media is a powerful marketing channel but it’s not all about building traffic. And both loyalty and brand recognition hugely contribute to your company’s sales funnel. Your social media content strategy should include all kinds of content and engagement formats.

Brand Building for Professional Services Firms

Hinge Marketing

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. Brand Building Defined. Brand Building Blunders.

These Are the Brands People Love the Most, According to a New Brand Intimacy Report


MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S.

7 Branding Tips for Mid-Sized Businesses

SmartBug Media

When we hear “branding,” we think of those big-name, staple companies found in the kitchens, closets, and garages of 9 out of 10 homes. Recognizable logos, colors, packaging, and slogans are certainly part of the branding process, but there is so much more than assets.

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Look Beyond Social Media: 10 Web Platforms for Brand Engagement


When you think of how your brand engages with customers, social media is probably the first channel that comes to mind. But there are so many more web-based platforms that are designed with brand engagement in mind.

Should Brands Rely on Social Media to Connect with Consumers?

Marketing Insider Group

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. The post Should Brands Rely on Social Media to Connect with Consumers? Social Media

How to write an engaging social media bio for your brand

Sprout Social

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. Why you need a good social media bio. Make your brand easier to find (via search). Your brand’s personality or vibe.

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Diversifying marketing through strong brand awareness

Tomorrow People

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand.