Expert insights. Personalized for you.
Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. Research Shows the Positive Impact of Promotional Products for Businesses. Relevant to your brand. MORE
Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. Their first promotional video for the U.S. MORE
In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. Learn more about annotations in Gmail’s Promotions Tab. MORE
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. Social media can play an important role in promoting your upcoming event as long as you use it wisely. MORE
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Promotional Products Have Wide Exposure. MORE
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. MORE
When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. Put a landing page URL on your promotional products. MORE
There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Email Promotions. Social Promotions. MORE
Building an online brand nowadays goes beyond creating marketing messages. Your business acquires more attention and develops as a brand when people can link to it and believe it is dependable. That’s the reason a brand community can fortify and extend the reach of your brand online. MORE
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products. MORE
Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge. MORE
But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Here are seven ways to promote your local business outdoors. While at events, it’s important to get your brand noticed. MORE
The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Well, one of the most underused forms of content promotion on Facebook is live video. Use @Facebook Live to promote your latest #blog post. MORE
In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or transactional. We do recommend that our clients group their messages by transactional and promotional and send from separate IPs so that the reputation from your promotional streams will not affect your time sensitive transactional messages. Another common question we receive is “can I include some level of promotional content within my transactional message"? MORE
As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Even if they don’t sign up, you are increasing awareness and familiarity with your brand. MORE
How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand. MORE
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Branded comfortable shoes are also new items on the market this year. MORE
The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. The Crucial Ingredient Before You Promote Your Product. MORE
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations. The right promotional products can help make your brand and your message memorable. Image credit: BPMA.co.uk. MORE
These statistics and numbers are quite thought-provoking when it comes to the promotion of your brand on social media platforms, especially Instagram. Therefore, it is important that you use Instagram to promote your brand image and products or services. . MORE
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. Promotion Name. MORE
Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group. Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. MORE
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. MORE
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post Leveraging Happy Customers To Promote Your Brand appeared first on Marketing Insider Group. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. MORE
The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. For instance, you can check out what people say about your brand and your products/services on social media. Guest post by Natasha Lane. MORE
You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Brand Awareness MORE
That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. These opportunities to reinforce branding and messaging increase the exposure of your promotional products. MORE
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post How to Leverage Happy Customers To Promote Your Brand appeared first on Marketing Insider Group. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. MORE
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase. MORE
Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. Of course, you've seen large-scale event promotions. Free Event Promotion. MORE
Build brand awareness. Establish your own personal brand. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. Social media is a key way to enhance the validity of your brand CLICK TO TWEET. This content should not be self-promotional in any way. Facebook is not the place for self-promotion. How have you used Linkedin, Twitter, and Facebook to promote your thought leadership? MORE
When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)? MORE
When you think of how your brand engages with customers, social media is probably the first channel that comes to mind. But there are so many more web-based platforms that are designed with brand engagement in mind. MORE
With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. MORE
Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. “An expectation that placing promotions in the Primary tab will get better engagement or conversions is misguided.” MORE
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook. MORE
Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. It’s not as simple as buying a list of email addresses and spamming them with promotional emails everyday. Above is a great example from British men’s clothing brand, Topman. MORE
Biznology
APRIL 11, 2018
When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. Put a landing page URL on your promotional products.
Biznology
JUNE 7, 2018
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
FEBRUARY 15, 2018
That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. These opportunities to reinforce branding and messaging increase the exposure of your promotional products.
Optinmonster
APRIL 27, 2020
The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. The Crucial Ingredient Before You Promote Your Product.
Oracle
JUNE 8, 2017
In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or transactional. We do recommend that our clients group their messages by transactional and promotional and send from separate IPs so that the reputation from your promotional streams will not affect your time sensitive transactional messages. Another common question we receive is “can I include some level of promotional content within my transactional message"?
Marketing Insider Group
JANUARY 30, 2019
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post Leveraging Happy Customers To Promote Your Brand appeared first on Marketing Insider Group. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers.
Biznology
MARCH 5, 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Branded comfortable shoes are also new items on the market this year.
Biznology
FEBRUARY 15, 2017
When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)?
Altitude Branding
JUNE 7, 2020
Building an online brand nowadays goes beyond creating marketing messages. Your business acquires more attention and develops as a brand when people can link to it and believe it is dependable. That’s the reason a brand community can fortify and extend the reach of your brand online.
Marketing Insider Group
JANUARY 30, 2019
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post How to Leverage Happy Customers To Promote Your Brand appeared first on Marketing Insider Group. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers.
Biznology
MAY 15, 2017
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations. The right promotional products can help make your brand and your message memorable. Image credit: BPMA.co.uk.
|
Altitude Branding
FEBRUARY 22, 2021
These statistics and numbers are quite thought-provoking when it comes to the promotion of your brand on social media platforms, especially Instagram. Therefore, it is important that you use Instagram to promote your brand image and products or services. .
Biznology
MAY 11, 2018
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Promotional Products Have Wide Exposure.
Webbiquity
MARCH 25, 2021
The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. For instance, you can check out what people say about your brand and your products/services on social media. Guest post by Natasha Lane.
Hubspot
APRIL 13, 2021
Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. Of course, you've seen large-scale event promotions. Free Event Promotion.
Webbiquity
DECEMBER 31, 2020
But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Here are seven ways to promote your local business outdoors. While at events, it’s important to get your brand noticed.
Single Grain
DECEMBER 3, 2020
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. Promotion Name.
Tomorrow People
APRIL 8, 2021
How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand.
Heinz Marketing
MARCH 24, 2021
There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Email Promotions. Social Promotions.
Act-On
SEPTEMBER 18, 2018
Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Creating a podcast is easy. Content Marketing Podcast
Single Grain
FEBRUARY 24, 2020
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??.
Marketing Insider Group
MARCH 15, 2017
Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group. Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products.
BOP Design
OCTOBER 13, 2020
As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Even if they don’t sign up, you are increasing awareness and familiarity with your brand.
Single Grain
FEBRUARY 24, 2020
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??.
Webbiquity
OCTOBER 21, 2020
Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.
Hubspot
MARCH 11, 2020
You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Brand Awareness
Single Grain
FEBRUARY 14, 2020
Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. Their first promotional video for the U.S.
Marketing Insider Group
MARCH 24, 2021
With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences.
DivvyHQ
APRIL 5, 2021
When you think of how your brand engages with customers, social media is probably the first channel that comes to mind. But there are so many more web-based platforms that are designed with brand engagement in mind.
Content Marketing Institute
FEBRUARY 5, 2018
The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Well, one of the most underused forms of content promotion on Facebook is live video. Use @Facebook Live to promote your latest #blog post.
Oracle
DECEMBER 12, 2018
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. Social media can play an important role in promoting your upcoming event as long as you use it wisely.
SendX
MAY 18, 2020
Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. It’s not as simple as buying a list of email addresses and spamming them with promotional emails everyday. Above is a great example from British men’s clothing brand, Topman.
Oracle
APRIL 16, 2020
Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. “An expectation that placing promotions in the Primary tab will get better engagement or conversions is misguided.”
Litmus
APRIL 24, 2019
In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. Learn more about annotations in Gmail’s Promotions Tab.
Hubspot
MARCH 24, 2021
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook.
Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
B2B PR Sense
OCTOBER 12, 2017
Build brand awareness. Establish your own personal brand. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. Social media is a key way to enhance the validity of your brand CLICK TO TWEET. This content should not be self-promotional in any way. Facebook is not the place for self-promotion. How have you used Linkedin, Twitter, and Facebook to promote your thought leadership?
114 
Let's personalize your content