INDUSTRY INSIGHTS YOUR PEERS ARE READING
The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. MORE
Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers. Promoting research via social media requires a few considerations. MORE
When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Since summer is such a popular time for traveling, this is the perfect timing for your branding promotion. MORE
Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. Relevant to your brand. MORE
However, once you’ll read these 8 inbound marketing promotion strategies, you will definitely know which way to turn. Follow these simple, yet powerful marketing tactics and check out how big brands are practicing inbound marketing. What is a promotion strategy? MORE
Gone are the days when Facebook was the only platform where people could promote their brand or market their business. All you need to do is to sign up, put in your information, put your brand name, and get started. Digital Branding MORE
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. MORE
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. MORE
And that brands need to connect with buyers on a personal, emotional and human level. Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” MORE
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. MORE
When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. MORE
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. But even for brands that invest heavily in email personalization, the daily struggle to stand out against the spam can often prove difficult. MORE
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding. MORE
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. The post Millennials are finally taking action in brand support appeared first on Biznology. MORE
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which content promotion tools are most useful? Which blog post promotion tactics are most effective? 25 Easy Ways to Promote Your Blog by Kim Garst. MORE
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products. MORE
The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Well, one of the most underused forms of content promotion on Facebook is live video. MORE
In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or transactional. Another common question we receive is “can I include some level of promotional content within my transactional message"? MORE
Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. Some of the most common goals include: Increasing brand awareness. MORE
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing the competitive dynamics? MORE
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Practical daily-use promotional products. MORE
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. MORE
As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. MORE
Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group. MORE
Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Instead, it touted the remarkable movie content the brand had created. MORE
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. MORE
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter. MORE
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. MORE
Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. This means having the News Feed populated with less organic promotional posts from companies, and more posts, likes, and shares from friends. MORE
That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year. MORE
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post How to Leverage Happy Customers To Promote Your Brand appeared first on Marketing Insider Group. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. MORE
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase. MORE
Build brand awareness. Establish your own personal brand. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. Social media is a key way to enhance the validity of your brand CLICK TO TWEET. MORE
When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)? MORE
Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. Guest post by Rosemary McKee. MORE
No brand can exist in a vacuum. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. MORE
Biznology
APRIL 11, 2018
When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.
Marketing Insider Group
JANUARY 30, 2019
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition.
Biznology
JANUARY 13, 2017
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.
Biznology
JUNE 7, 2018
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products.
Advertisement
6) To promote the launch of a new. the company with a boost in sales and profit while protecting the brand and credibility of the business. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110.
Biznology
MAY 11, 2018
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create.
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Marketing Insider Group
JANUARY 30, 2019
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post How to Leverage Happy Customers To Promote Your Brand appeared first on Marketing Insider Group. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers.
Webbiquity
MARCH 7, 2019
Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. Guest post by Rosemary McKee.
Biznology
MARCH 5, 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Practical daily-use promotional products.
Biznology
MAY 26, 2016
Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. Relevant to your brand.
Advertisement
increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.
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Act-On
SEPTEMBER 18, 2018
Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Creating a podcast is easy. Content Marketing Podcast
Biznology
FEBRUARY 15, 2017
When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)?
Biznology
MAY 15, 2017
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.
Marketing Insider Group
MARCH 15, 2017
Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group.
Webbiquity
FEBRUARY 17, 2014
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which content promotion tools are most useful? Which blog post promotion tactics are most effective? 25 Easy Ways to Promote Your Blog by Kim Garst.
Modern Marketing
JUNE 8, 2017
In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or transactional. Another common question we receive is “can I include some level of promotional content within my transactional message"?
Biznology
MARCH 10, 2016
Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.
KoMarketing Associates
DECEMBER 6, 2018
As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.
Content Marketing Institute
FEBRUARY 5, 2018
The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Well, one of the most underused forms of content promotion on Facebook is live video.
Bannersnack
OCTOBER 29, 2018
However, once you’ll read these 8 inbound marketing promotion strategies, you will definitely know which way to turn. Follow these simple, yet powerful marketing tactics and check out how big brands are practicing inbound marketing. What is a promotion strategy?
Litmus
DECEMBER 5, 2018
The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals.
B2B PR Sense
OCTOBER 12, 2017
Build brand awareness. Establish your own personal brand. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. Social media is a key way to enhance the validity of your brand CLICK TO TWEET.
Modern Marketing
DECEMBER 12, 2018
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event.
Altitude Branding
NOVEMBER 26, 2018
Gone are the days when Facebook was the only platform where people could promote their brand or market their business. All you need to do is to sign up, put in your information, put your brand name, and get started. Digital Branding
KoMarketing Associates
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
Fathom
OCTOBER 9, 2015
Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers. Promoting research via social media requires a few considerations.
Modern Marketing
FEBRUARY 11, 2019
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. But even for brands that invest heavily in email personalization, the daily struggle to stand out against the spam can often prove difficult.
KoMarketing Associates
FEBRUARY 16, 2017
Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. Some of the most common goals include: Increasing brand awareness.
Biznology
APRIL 4, 2018
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding.
Biznology
JULY 20, 2017
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. The post Millennials are finally taking action in brand support appeared first on Biznology.
Content Marketing Institute
NOVEMBER 7, 2017
No brand can exist in a vacuum. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase.
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.
Biznology
JULY 9, 2018
When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Since summer is such a popular time for traveling, this is the perfect timing for your branding promotion.
KoMarketing Associates
DECEMBER 1, 2014
Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. This means having the News Feed populated with less organic promotional posts from companies, and more posts, likes, and shares from friends.
Marketing Insider Group
NOVEMBER 19, 2013
And that brands need to connect with buyers on a personal, emotional and human level. Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.”
Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
Biznology
NOVEMBER 20, 2013
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing the competitive dynamics?
Contently
DECEMBER 7, 2018
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.
Content Standard
NOVEMBER 20, 2018
Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Instead, it touted the remarkable movie content the brand had created.
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