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Why Emotional Marketing Beats Promotion By 2X

Marketing Insider Group

But by tapping into their emotions, brands can reach buyers in the reptilian brain where they don’t even realize that they have fallen in love with what your brand means to them. From Promotion to Emotion. “ Features, functions and business outcome” marketing delivers a 21% lift in perceived brand benefits.

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6 Powerful Tips to Promote Your Brand On Facebook

In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. To start promoting your brand on Facebook , the first thing you need to do is signup for a business page on FB. All of this will help you stand out and carve out a personality for your brand.

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Branded Interviews: Your Pathway to “Enlightened”? Thought Leadership

Marketing Craftmanship

The Alternative to Traditional Thought Leadership The underlying assumption of “Enlightened” thought leadership is that managing the conversation (on any topic) by showcasing respected, credible 3rd parties is far more effective than promoting your own, your client’s, or your company’s opinions and insights. Hands down.

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3 Strategies for Revamping Your Promotional Metrics

Marketing Insider Group

Many promotional metrics look at overall engagement volume, which only looks at part of the picture of your marketing strategy. To help revamp your approach to measuring your marketing strategy, this article will explore three new promotional metrics: Net Promoter Score. Net Promoter Score.

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How promotional products tie into your web design and branding


Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. About Promotional Products.

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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

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The Gmail Promotions Tab is Getting More Interesting


Context is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. Some people may try to work around the folder to land in the primary inbox, but repeat after me—the promotions tab is not the spam folder. Here are three Gmail Promotions Tab updates coming soon. For some senders.

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