SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? There’s a touch of alchemy involved in transforming a simple email into a formidable revenue generator.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Outgrow

DECEMBER 27, 2020

[Infographic] 12 Epic Christmas Promotion Ideas. The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. As happy customers, they’ll likely buy more from your brand. You better watch out.

Promotion 98

Promotion Outgrow Ad Exchange Keywords 98

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

Promotion 100

Promotion Budget Programs Tools Landing Pages 100

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. Let's talk about how to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she follows; the others are from brands vying for her attention. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. But we don’t know that.

Marketing AI 107

Marketing AI Training Tools Copyright 107

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. It’s no secret that video has taken over the world of digital marketing.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. When users’ gratitude bubbles over, they do what happy people do: They tell everyone. Promote Your Product by Promoting Your Customers.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.

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Features API Customer Satisfaction User-Generated Content 112

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data.

Marketing AI 118

Marketing AI Enterprise Management eCommerce User-Generated Content 118

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. How leading brands use Net Promoter Score data to rethink their campaigns. Marketers are eager to deliver the best possible customer experience (CX) in a bid to earn loyalty and establish a brand presence.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Content Standard

JUNE 30, 2015

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. But while some brands have recognized this opportunity, the vast majority have yet to leverage user content, according to a report from L2.

User-Generated Content 40

User-Generated Content eCommerce Generation Brand Identity 40

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Let’s get started!

Promotion 69

Promotion Landing Pages Template eCommerce 69

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Imagine the profit you can generate by combining these two different segments of businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Facebook : With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Martech

APRIL 10, 2024

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. User-friendliness becomes paramount, ensuring a product that helps, not frustrates. Building authentic brand advocacy 1. Sustainability?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. The Magic Write tool aids in creating on-brand text at scale. Why we care.

Marketing AI 119

Marketing AI Tools Enterprise Management B2B 119

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. billion active social media users. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. billion Internet users in the world. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. unique users in the UK. jxrdanhames m.A.A.d

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Vision6

APRIL 17, 2024

You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads. Armed with this knowledge, you can allocate more budget to social media advertising and fine-tune your email marketing strategy to capitalise on its lead generation potential.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Content Standard

FEBRUARY 16, 2016

If only brand marketing strategy could take advantage of that same memorable, unabashed, creativity. User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Many brands keep this in mind when creating their content.

User-Generated Content 40

User-Generated Content Marketing Strategy Marketing & Strategy Generation 40

Valasys

APRIL 25, 2024

Additionally, they stopped offering users the option to opt-out of personalized ads in September 2023. Furthermore, they introduced a tool for advertisers that analyzes user comments using natural language processing to identify potential brand interest. Despite a reported decrease in spam removals (from 79.6%

Paid Search Agency 40

Paid Search Agency Ads CAN-SPAM API 40