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4 Tips For Effective Landing Page Design


Technically speaking, that could count as a landing page. The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. What Is A Landing Page? Why Is Landing Page Design Important?

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“Land” Your Best Prospects with Landing Page Marketing


Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.


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How to promote your books with a great author landing page


There’s so much to figure out when it comes to promoting your work that it can feel very far away from the creativity and fun (okay, Type 2 fun) that created your book in the first place. In marketing-speak, that looks like building a landing page , or a specific page on your website optimized and streamlined so more people buy your books.

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Five Ways to Use Colors to Create Effective Landing Pages


Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. That knowledge can help you design pages that produce the results you’re after.

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7 Must-Have Elements of Your Podcast Landing Page


Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

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Google Replaces Structured Data Tool with Promotional Landing Page via @sejournal, @martinibuster

Search Engine Journal

Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google's Rich Results tool over competing Schema Structured Data Validator The post Google Replaces Structured Data Tool with Promotional Landing Page appeared first on Search Engine Journal.

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Landing Page Strategy: The Complete Guide


Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.