Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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Landing Pages Marketing Prospects Marketing & Strategy Paid Search Agency 130

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

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Landing Pages Top of Funnel Conversion Rate Sales Qualified Leads 145

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. But the landing pages are key. leads per month. leads per month.

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Landing Pages Paid Content SEO Optimization 138

Unbounce

NOVEMBER 11, 2021

Let’s talk about behavioral segmentation and how it can help you personalize your landing pages for more conversions. Here are three data points you can use to target your next landing page. When you know which group your target customer falls into, you’ll be prepared to tailor your landing page content to their values.

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Landing Pages Segmentation Optimization Psychographics 139

Unbounce

NOVEMBER 4, 2021

Sure, your goals may be different—you sure as heck don’t wanna create a whole Martin Shkreli army— but you can create your own “gold rush” using scarcity on your landing pages. To increase conversions on your landing page, you must understand human nature. How to Use Scarcity on Your Landing Page.

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Landing Pages Urgency Marketing Opt-out Traffic 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. I’m a creator , not a promoter,” you say. Scenario A: Posting a landing page link once or twice.

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Landing Pages Traffic Top of Funnel Email Marketing 121

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

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Landing Pages Paper Examples Leads 126

Unbounce

AUGUST 29, 2021

When you get a massive rush of landing page visitors, it’s common to have one of two feelings: “Awesome! However you react to this big change, you’ll be better prepared for it if your landing page is ready to convert big traffic numbers. Where are your new visitors finding your landing page?

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Landing Pages Traffic Lead Scoring Lead Ranking 140

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. Using compelling copy, mouth-watering images, irresistible call-to-action buttons, and special promotions, you too can grow your online ordering sales. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

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Landing Pages Ad Building Cross-Selling Click Rate 130

Martech

MARCH 23, 2023

Stensul, the platform that promotes rapid and collaborative creation of emails , has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation Platform. Why we care. Get MarTech! In your inbox.

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Landing Pages Marketo Marketing Management Email Marketing 80

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Paid Search Agency Lead Scoring 145

SmartBug Media

APRIL 18, 2022

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media. What Are Best Practices for Paid Media Landing Pages?

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Landing Pages Lead Generation Media Generation 98

Liveintent

MARCH 23, 2021

Imagine a pet brand is promoting its new, grain-free dog food. ” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. You might even find the brand untrustworthy for not delivering on what they’re promoting.

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Landing Pages Lead Ranking Lead Scoring Top of Funnel 127

Unbounce

FEBRUARY 17, 2021

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? How Twitter Landing Pages Fit into Your Social Media Campaigns.

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Landing Pages Twitter Examples Paid Search Agency 145

Unbounce

OCTOBER 13, 2020

Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. While building excitement for future events easier said than done, building an awesome event landing page can help you do just that.

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Landing Pages Examples Co-Registration Planning 139

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 98

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Planning Work Management 91

Unbounce

JULY 29, 2020

You’ve already got a simple website, but you wanna run promotions to really lather up some business. Then you start planning the landing page where you’ll send your campaign traffic. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?”

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Landing Pages Template Paid Search Agency Lead Gen 138

Unbounce

JUNE 17, 2020

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Don’t go without letting us send you off with some sweet, sweet ebook landing page templates. ).

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Landing Pages Top of Funnel Work Management Marketing Management 145

Zoominfo

FEBRUARY 8, 2018

We say, go straight to the source—your lead generation landing pages. Improve and optimize your lead generation landing pages with these seven tips. Each landing page you create should focus on a single promotion or product. Double check that corresponding ads and landing pages match up.

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Landing Pages Lead Generation Sales Qualified Leads Generation 195

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . At this step in the buyer’s journey, informative content works better than promotional content. I mean… Yikes. Need an example?

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Landing Pages Marketing Prospects Marketing Analytics Tools Planning 133

ConvertKit

APRIL 1, 2020

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Authors know that promoting a book is almost as hard as writing it.

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Landing Pages Tips Mobile Marketing Email Marketing 118

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

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Landing Pages B2B Examples Top of Funnel 145

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. However, what happens to those customers once they click through your promotions? If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it.

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Landing Pages Social Media Examples Media 111

Unbounce

MARCH 23, 2021

Here goes: the secret to writing great landing page headlines is …. Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. In other words, there’s no single right way to write a landing page headline. What Makes a Good Landing Page Headline? just kidding!

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Landing Pages Examples Practices Lead Ranking 145

Unbounce

AUGUST 10, 2021

Have you tried optimizing your landing page for email list signups? Let’s see how you can create an email list your subscribers will enjoy and how you can structure your signup landing page to get a much better chance of getting eyes on your emails. How to Structure Your Landing Page for Signups.

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Landing Pages Newsletter Email Marketing Planning 137

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

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Landing Pages Lead Scoring Lead Ranking SEO 145

Unbounce

JUNE 30, 2020

If this is your predicament, we have three words for you: book landing page. Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. And landing pages are a key ingredient in that recipe for success. Why Do Authors Need a Book Landing Page?

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Landing Pages Top of Funnel Digital Marketing Funnels Planning 145

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

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Landing Pages Copywriting Tips Lead Ranking 145

Unbounce

JUNE 25, 2020

It was landing pages. Read on to learn how Shopify landing pages can help you transform your ecomm sales from mild to five-alarm hot. Why Use Landing Pages for Shopify? Tons of companies that sell on Shopify send traffic from their paid campaigns directly to product pages on their website.

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Landing Pages Top of Funnel Paid Search Agency Click Rate 144

Convert

DECEMBER 21, 2020

A Facebook landing page is like a gateway between your Facebook ad and your product. Imagine seeing a Facebook ad about a new Lion King movie… Clicking on it to sign up to see the movie… And then being led to a landing page featuring tens of different movies from Star Wars to the Simpsons…. HubSpot’s custom landing page.

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Landing Pages Facebook Advertising Funnels Effectiveness 105

ClickDimensions

NOVEMBER 17, 2021

Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content? A standalone web page gives you the ability to provide context about your call-to-action and much more. .

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Landing Pages Lead Scoring Lead Ranking Leads 98

Unbounce

JUNE 11, 2020

If you’re hungry for an opportunity to take a bit of that attention away from Netflix, let’s look at what holding online events can do for your business and how you can create webinar landing pages that turn visitors into registrants. Webinar landing page best practices. Inspiring examples of webinar landing pages .

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Landing Pages Webinar Metrics Examples Practices 145

Optinmonster

AUGUST 4, 2021

Do you want to learn how to make a lead generation landing page that will grow your mailing list and increase sales? Landing pages are an essential part of any digital marketing strategy. But how do you create a landing page that’s specifically designed to grow your mailing list? Splash pages.

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Landing Pages Lead Generation Lead Ranking Lead Scoring 102

Martech Advisor

APRIL 14, 2020

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. What Is Landing Page Design? Table of Contents.

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Landing Pages Examples Design Top of Funnel 135

Optinmonster

NOVEMBER 16, 2020

Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. In this post, you’ll learn how to create a landing page that converts traffic into leads and leads into customers. Let’s go… What is a Landing Page?

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Landing Pages Top of Funnel Template Custom Publishing 116

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

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