SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race?

Social Media 125

Social Media Marketing AI Media Webinar Metrics 125

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 131

Social Media Marketing Budget Social Marketing Marketing & Strategy 131

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 121

Social Media Media Paid Search Agency Eye-Tracking 121

Marketing Insider Group

OCTOBER 7, 2024

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Organization 318

Organization Media Cost Per Click Brand Identity 318

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. What is Native Advertising?

Paid Content 281

Paid Content Advertisements Advertising Ethics 281

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

JUNE 24, 2024

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it?

Social Media 292

Social Media Media Privacy Paid Search Agency 292

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. You can also share these videos on your website and other social media channels to maximize the exposure they receive.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Social Media Marketing Social media marketing is equally important.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Paid Content 298

Paid Content Planning Work Management PPC 298

SendX

SEPTEMBER 25, 2024

There are many social media platforms these days and the number of people on these social media platforms is also growing. So when you send them a promotional email, they are less likely to ignore you. Newsletters can also be used to promote your products and services but do a hard sell.

Newsletter 355

Newsletter Examples Design Open Rate 355

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Marketing AI 119

Marketing AI Social Media Examples Media 119

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Sword and the Script | B2B

SEPTEMBER 3, 2024

They can’t just take your money, promote and idea and not deal with the opinions and counterfactuals. Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.”

Social Media 105

Social Media Studies Media Case Studies 105

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Social Media 94

Social Media Media Paid Search Agency Eye-Tracking 94

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Social Media 93

Social Media Social Marketing Media Planning 93

SmartBrief - Marketing

NOVEMBER 11, 2024

Social media doesn’t have to be an echo chamber of division. And it’s why now, more than ever, we all must seek relevant ways to be active participants in the national conversation to promote national healing. So, as billions of dollars of media leave devices and airwaves … it is our turn to fill the vacuum.

Promotion 111

Promotion Branding Brand Identity Broadcasting 111

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

Social Media 97

Social Media Media Brand Identity Branding 97

Marketing Insider Group

JULY 24, 2024

You’ll also want to utilize social media, guest posts, and influencer partnerships to broaden your reach. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

FEBRUARY 3, 2025

Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. Tailor promotions to match the preferences of your audience and the platforms you use.

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Webbiquity

APRIL 8, 2025

Create Content in Multiple Formats AI is not only (arguably) the biggest disruption in tech to come along yet, it’s also advancing much faster than the personal computer, the World Wide Web, smart phones, social media, or any other previous new tech. Be active and engaging on social media. How much faster?

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Vision Edge Marketing

OCTOBER 1, 2024

Marketing and Sales Platforms : Customer relationship management (CRM) systems, email platforms, and social media platforms all allow you to track customer interactions and provide a view into customer actions over time.

POS 311

POS Marketing Analytics Tools Marketing Management Word of Mouth 311

Webbiquity

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. This can help you reach 1,000 likes and more.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

SendX

NOVEMBER 14, 2024

Include Sharing Buttons Never forget to include social media buttons in your emails because they always provide a secondary call to action. Also, customers are very likely to unsubscribe from a promotional list if it doesn't open on their mobile devices or tablets. Why should I include social media sharing buttons in my email?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

APRIL 22, 2025

Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. That way, donors can publicize their support and promote your organization amongst their families and friends. Take advantage of social media. Select unique products. Create a sense of urgency. Hosting a livestream.

Peer-to-peer 226

Peer-to-peer Product Tips Urgency Marketing 226

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. The first step is to take a closer look at the social media demographics in Australia. The report also found that approximately one in five Australians creates social media content to generate income.

Demographics 71

Demographics Social Media Media Marketing & Strategy 71

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Lets dive in.

Social Media 86

Social Media Marketing Automation Services Webinar Metrics Budget Programs 86

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Social Media 81

Social Media Trends Media Work Management 81

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We teamed up with Sprout’s Data Science team to analyse engagement data from thousands of UK businesses using Sprout Social. We have the answer.

Social Media 94

Social Media Media Best Practices Youtube 94

WordAgents

APRIL 8, 2025

The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. A good social strategy is powerful. Our brains evolved to prioritize social inclusion for survival, making the perception that others are enjoying something without us distressing.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Marketing Insider Group

SEPTEMBER 3, 2024

Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media. To be successful on social media, use data-informed strategies and follow best practices for each platform. When most people browse social media, they’re using a mobile device.

Webinar Metrics 176

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 176

Webbiquity

NOVEMBER 25, 2024

Black Friday and Cyber Monday 2024 promotions make this a fantastic time to take stock of your business software toolbox. Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. Plan, write, design, and promote using powerful AI-based optimization tools.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195