5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Take Advantage of Organic Social Media Features. Social Media Stories.

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? Social Media

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Use Targeted Social Media Ads.

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. How do you use Facebook Live to promote your latest blog post?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. How email and social media can supercharge your lead generation strategies.

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

How To Use Social Media To Promote Your Next Event

Modern Marketing

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event.

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

Four Benefits of Social Media Marketing

Webbiquity

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Promote Content.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media.

Fintech Social Media Marketing Done Right

Oktopost

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you.

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Influencer marketing is no longer an optional part of a social media campaign.

B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Live Video for Social Media.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. But not just any social network will do. Facebook is not the place for self-promotion.

2020 Social Media Trends, According to HubSpot's Social Media Professor

Hubspot

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. The world is numb to generic social media broadcasts. When we talk about social media tactics we often discuss great creative, influencers, and copy.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. You have a social media playbook for your company.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Set Your Social Media in Motion.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. 6 ways to promote an event on social media before it happens.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Choose the Right Social Media Platform.

Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Strategy.

Still Manually Posting to Social? How to Automate Your Social Media Posting

DivvyHQ

How can you be more efficient with social posting? Well for one, staying off the social networks completely eliminates your urge to watch cute cat videos. Secondly, you can use the variety of tools available that facilitate automated social media posting.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

8 Powerful Ways to Promote Your Product in Social Media

Altitude Branding

Social media has become an innate part of everyday life for a lot of people all over the world. You can use social media for personal purposes but a lot of businesses have also found social media to be useful when it comes to promoting their products to a wide variety of audiences.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

Social Media Marketing: How to Get Started

Heinz Marketing

In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world. LinkedIn is the social media platform for professionals.

Five Actionable Social Media Tips for Your Web Development Business

Webbiquity

A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. They give you access to user-generated content that can be used to promote your brand further.

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement.

30% of Marketers Still Not Measuring Brand Perception After Launching Social Media Initiatives

KoMarketing Associates

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. The Continued Investment in Social Media Marketing.

Doing Social Media Right as a Marketer

Biznology

Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity.

How to Use Slack for Social Media Marketing

Marketing Insider Group

Social media marketing is a necessary part of any brand’s promotional strategy at this point. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group. Social Media slack social marketing

Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. Let’s start by defining what a social media marketing strategy is all about. Content Promotion.

B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B.

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy.

How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!