The 2022 Guide to Content Marketing on Social Media

DivvyHQ

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022.

How to Create Shareable Social Media Content

Marketing Insider Group

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Social Media

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Which social media channels should your brand be present?

RockContent

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? How to build a social media strategy? Social Media

How To Use Social Media To Promote Your Next Event

Oracle

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations and ticket purchases. Here are just a few of the ways that social media can be used to promote your next event. Oracle Marketing Cloud Social Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. How email and social media can supercharge your lead generation strategies.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Take Advantage of Organic Social Media Features. Social Media Stories.

How to Learn Social Media Without Getting Scammed

Contently

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. McBroom’s is a particularly egregious example of social media courses that are accused of being flops, or outright scams.

Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media.

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Well, one of the most underused forms of content promotion on Facebook is live video.

Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

2021 Social Media Updates

ClearVoice

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Social media updates for Clubhouse.

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Promote Blog Posts on Social Media. Relationships of all types take work.

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. A successful social media marketing plan is about quality over quantity.

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. With social networks, everything is much simpler – such platforms offer endless experimental opportunities for your business.

How to Increase Sales With Social Media: 9 Expert Tips

Optinmonster

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media.

7 Best WordPress Social Media Plugins to Boost Your Followers

Optinmonster

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media?

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? Social Media

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. That’s good news for you, since people are spending more time than ever on social media. Social media should be social.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. But not just any social network will do. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. B2B Social Media

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. What made it unique and worth a Biznology blog post is that influencer marketing was assumed to be an essential and inextricable part of a social media marketing campaign: “The selected consultancy will review and advise on social/digital online strategies, such as leveraging reach through influencers , to position engagement across social and digital online platforms and result in coordinated messaging.”

How companies use video content on social media

RockContent

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media?

Creating Measurable Social Media Goals

Stevens & Tate

Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Social Media Goals. Tracking Social Media Performance.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Set Your Social Media in Motion.

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. Start your social strategy and planning with your employees in mind. You have a social media playbook for your company.

How to Raise Awareness on Social Media: 5 Totally Unique Strategies

Optinmonster

Are you trying to learn how to raise awareness on social media, but not sure how to go about it? Social media can be one of your company’s biggest assets. How to Raise Awareness on Social Media. Build Custom Campaigns for Social Traffic.

5 SaaS Startups with Creative Social Media Marketing Strategies

Scoop.it

LinkedIn’s own figures show the network is used by 63 million decision makers , with 80% of B2B marketing leads from social media coming through the platform. That’s why a crucial step to devising a successful social media marketing strategy is to write a positioning statement.

Transforming Social Media Marketing Through AI

Martech Advisor

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. In today’s growing digital landscape, 52 percent of online brand discovery happens in public social feeds.2

AI and social media marketers in B2B marketing campaign

ClickZ

Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. Curious about how artificial intelligence (AI) can help social media marketers in designing an effective B2B marketing campaign?

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

How to Showcase Your Company Culture on Social Media

Marketing Insider Group

Studies show that tens of millions of people in the US have used social media to search for jobs, and 29% of all job seekers use social media as their primary search tool. To set your company culture apart on social media, it’s important to promote the specifics behind it.

24 Tools Every Social Media Manager Should Use

RockContent

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social. Source: Twitter Media.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event.

Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. Yes, it seems like maybe we’re savvier these days in influencing us cavemen than we were millennia ago, though I believe that the existence of culture, nation-states, currency, politics, ideology, colonialism, war, and religion may well suggest that social media marketing predates the Internet and social networks by at least ten-thousand years.

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Social Advertising and Video.

Steal my example of a B2B Social Media strategy

Marketing Graham

Social media is popular among B2B marketers. Like any other marketing channel, before you start the deep dive into social media strategy you need to decide on your goals. Personally, I don’t value engagement on social media. B2B Marketing Social Media

Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.