Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Use Targeted Social Media Ads.

B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B.

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. How do you use Facebook Live to promote your latest blog post?

How To Use Social Media To Promote Your Next Event

Modern Marketing

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. How email and social media can supercharge your lead generation strategies.

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media.

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Influencer marketing is no longer an optional part of a social media campaign.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

A common challenge in the B2B space is figuring out how to use social media to drive results. This is a valid question, as social media platforms are filled with social media content from B2C industries such as lifestyle and entertainment.

How B2B Marketing is Changing in 2018

marketing has become ubiquitous as a tactic and the amount of digital content has exploded, marketers are honing efforts on producing content that is higher quality and more tightly targeted, and expanding their channels for distributing and promoting that content. Using social.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

Webbiquity

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Set Your Social Media in Motion.

19 More Outstanding Social Media Marketing Guides

Webbiquity

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. You have a social media playbook for your company.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Strategy.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity

Social media has transformed the way people interact with each other and how businesses market their offerings. So, how do you get your audience to comment on your social media posts? How do you spark your social media engagement ?

Five Actionable Social Media Tips for Your Web Development Business

Webbiquity

A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. They give you access to user-generated content that can be used to promote your brand further.

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy.

Doing Social Media Right as a Marketer

Biznology

Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity.

Avoiding Social Media Burnout

Tapinfluence

Social media is great. Unfortunately, it’s easy to go overboard with social media interactions, especially if you’re a marketer. Look for these symptoms: Constant urge to check social media. Set limits on how often you use social media.

Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Your social media people share it on Facebook and Twitter. Why Doesn’t Your Onsite Content Blow Up on Social Media? For most of us, however, our social media channels are an echo chamber. The problem seems simple — stuff isn’t getting shared on social media.

Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement.

How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

How to Use Slack for Social Media Marketing

Marketing Insider Group

Social media marketing is a necessary part of any brand’s promotional strategy at this point. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group. Social Media slack social marketing

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

Can B2B Social Media Marketers Keep Up With Kim Kardashian?

KoMarketing Associates

After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Finding a balance between personal and promotional updates is crucial to fostering engagement on social media.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” To limit this post to just Online Brand Promotion.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Over time, as the world started to realize the amazing potential of social media marketing, forward thinking organizations began incorporating social media marketing into their overall marketing mix. Today, we are seeing a proliferation of social channels.

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Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

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B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. But not just any social network will do. Facebook is not the place for self-promotion.

3 Ways Content Can Convert Social Media Fans Into Customers

Biznology

Social media is a fantastic platform for promotion. What’s more, social networks are an ideal place to find the perfect customer. You can engage with people on social media. However, navigating social media is no easy task. Here’s the thing.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1