Circle Studio

SEPTEMBER 16, 2021

But when everyone can boast the same service offerings, markets and accolades, you’re left with a crowded sea of look-alikes. The end goal of branding is getting past the tangible attributes of your company and tapping into the emotional triggers of your audience (yes they do exist!) Discover your differentiators.

Brand Identity 145

Brand Identity Branding Differentiation Marketing Proposals 145

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. The power of influencers can turn a brand into a phenomenon and a product into a movement.

Case Study 90

Case Study Case Studies Work Management Studies 90

Scoop.it

DECEMBER 28, 2023

Moreover, this knowledge can also help you adjust your brand’s voice and tone, ensuring that your ecommerce brand personality comes off as relatable and professional. Instead, the same effect can be achieved by producing content similar to the Best Mattress for Spinal Stenosis article on the Eachnight website.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

FMG Suite

JANUARY 26, 2022

As 2022 gets underway, as a financial service professional, you may be wondering what you can do to improve your marketing this year. Populate your website with content that people actually want to read. WEBSITE OPTIMIZATION. Choose the right URL for your website. WEBSITE DESIGN. Start a podcast.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

BOP Design

JULY 31, 2019

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Your website’s navigation is not the time to get creative with copy or design. Your website’s home page must give the user a reason to stay and explore further.

Design 56

Design Effectiveness B2B B2B Thought Leadership 56

seo.co

NOVEMBER 16, 2020

Website Monetization – Table of Contents. + 11 Ways to Make Money With Your Website. + Sell Consulting Services. + Blogging + Affiliate Marketing. + Website Advertising. + Flip Your Website. Grow Your Website With SEO.co. Monetizing a website is a science. Sell Physical Products. +

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

BenchmarkONE

JANUARY 15, 2019

Your website is one of the most versatile, and powerful, tools in your marketing arsenal for several reasons: It’s a validation tool , showing prospects and customers that you’re a legitimate business with a good reputation. Business Pro is exactly what it sounds like: a professional-looking theme for businesses and agencies of any size.

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

Content Marketing Institute

NOVEMBER 14, 2017

By the early 2000s, About.com was one of the largest websites (by audience traffic) in the world. We would have to focus on a niche like nonprofit content marketing or content marketing for financial services companies. In 1998, I became the investment club guide for About.com. I absolutely loved it. Yahoo did it.

Content 97

Content Differentiation Lead Scoring Lead Ranking 97

ClearVoice

JUNE 12, 2023

Customers are increasingly likely to research companies before they buy from them. The reputation and professionalism that drives BBB practices improve its trust and authority in the review site space. Plus, landed in the top 1% of most popular websites, according to Alexa. Do reviews matter for SEO?

Google 52

Google Lead Scoring Lead Ranking Ideal Customer Profiles 52

ClearVoice

APRIL 27, 2022

However, as a freelance professional or business owner, you should first begin with a creative brief for your ebook and a strategic plan. If you were working with a traditional publisher, the publisher would reserve the ISBN, and the book’s identification number will be documented with the company, not the author. Do your research.

Copyright 97

Copyright Business Amazon Distribution 97

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

TrustRadius Marketing

DECEMBER 20, 2019

Even though CMS products are not specifically designed for the ecommerce industry, this type of software is often used to build and maintain ecommerce websites. Some platforms are specifically designed for enterprise-level companies and may be over budget. The products below are a mix of different types of ecommerce software.

Small Business Marketing 52

Small Business Marketing eCommerce Enterprise Management CMS Development 52

nDash

NOVEMBER 30, 2020

Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. An excellent ROI is the holy Grail of marketing.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Unbounce

APRIL 4, 2019

The blogs all say Facebook is for old people. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. People who use Google are actively looking for something (like plumbing services).

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

ANNUITAS

JULY 21, 2016

Out of this void came the idea for a new company delivering chef-prepared, dietician-approved, ready-to-eat meals Although, honestly I didn’t know how much value I could add given that my focus is nearly 100% on B2B marketing and certainly 100% on enterprise-level organizations. Blogging is critically important.

Startups 100

Startups Web 2.0 B2B Sales Sales Cycle 100

Heinz Marketing

NOVEMBER 30, 2018

For a while, I just couldn’t choose a topic for this month’s blog post. It may feel more natural contributing to my own Instagram account than to company ones, but the fact is, I’ve been drafting social media posts for other people and companies since I first started here as an intern. Can you write about that?”.

Marketing Attribution 87

Marketing Attribution Marketing & Strategy B2B B2B Sales 87

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

Journalists write stories that are of public interest and public service. Interesting copy, compelling photography, engaging videos , and informative podcasts are the types of content you can provide. More and more these days, I find myself searching for “The Magic X.” “The To an advertiser, this is obviously unwanted behavior.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? You can also contact an agency that specializes in seeding, or reach out to thought leaders for a partnership on a blog post or email newsletter. Founder of marketing company Mod Girl Marketing , Many McEwen, recently partnered with LinkedIn Marketing's Thought Leadership campaign.

Examples 98

Examples Advertising Agencies Content Class 98

Hinge Marketing

MARCH 3, 2016

Unfortunately, professional service providers have been slow to catch up. Here are 5 common social media fails that every professional services firm must avoid: 1. Customer service. Social media activity from professional service providers is often sporadic and inconsistent. Inconsistent activity.

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Hubspot

JULY 12, 2018

Put together a website, figure out what your time and expertise is worth, and start asking those thankful friends for referrals. Once you build a following, consider starting a website, accepting custom orders, or expanding to refinishing work and upholstery. But, while you have plenty of passion, direction can be hard to find.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Vidyard

JUNE 7, 2021

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Music is the literature of the heart, a French poet once said. Try to let Jack go. Contents 1. How to Pick the Best Background Music for Videos 1.1 Pace Yourself 1.10

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Sharpspring

FEBRUARY 25, 2020

Trying to stay one step ahead of the competition can be time consuming, but it’s necessary for your company to grow. Your competitors are just as determined as you are, and you can be sure they’ve researched your company, as well. Products/Services. Websites and Reviews. Laying Down the Competitor Analysis Framework.

Analysis 53

Analysis Marketing Automation Services Lead Scoring Lead Ranking 53

Content Standard

MAY 10, 2017

Lately, I’ve discovered countless examples of iconic companies that found themselves building an audience long before trying to sell anything. “Oh, have you seen the Pioneer Woman website?” And her photography—Bethany, she’s inspiring. As a marketer, I know there’s more to the story. Mom, please.

Ad Building 60

Ad Building Branding Brand Identity Merchandising 60

ClearVoice

NOVEMBER 12, 2018

I saw a post about Friendship Day from a candy company. When branding a company from scratch, what components is a writer involved in? How should a food service startup look for an agency to work with on branding, positioning, launch? Someone got paid to create all those posts. How enviable does that job sound?

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2019 so far: 1.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ClearVoice

APRIL 13, 2020

In fact, 54 percent of people surveyed say they made a purchase either in the moment or after seeing a product or service on Instagram.”. You might be asking yourself, “What if I am not an e-commerce website and I don’t have a product or service to sell? This oftentimes is your company logo. Image source: Statista.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Golden Spiral

DECEMBER 4, 2018

In preparation for this blog, we spent quite a bit of time searching for excellent examples of “About” pages in the B2B tech space — and were taken aback by the number of B2B technology companies that don’t have an About section. How can so many companies be lacking this essential web page? What Belongs in an “About” Section?

Branding 48

Branding Brand Identity B2B Paid Search Agency 48

Hinge Marketing

SEPTEMBER 18, 2015

They track how long visitors spend on your website in minutes and seconds. Lengthier visits indicate greater interest in your website’s content. Google’s success as a search engine depends on its ability to direct traffic to websites that meet users’ needs. Assess your firm’s website structure.

Spending 48

Spending Marketing Websites CAN-SPAM Marketing Analytics Tools 48

Hinge Marketing

SEPTEMBER 29, 2015

Many professional services firms generate at least some proportion of their leads online. If you’re not getting a sizable amount of leads online, including from your website , then you’re leaving opportunities on the table. What’s missing is usually a combination of two things: website traffic and credibility.

Marketing Websites 48

Marketing Websites Sales Qualified Leads Marketing Proposals High Quality Lead 48

Sprout Social

JULY 30, 2018

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. You can save Pins you find on Pinterest or add new ones from your favorite websites. Or maybe a kitchen supply company could offer recipes organized by type of food. Cinematic Pins.

Paid Search Agency 82

Paid Search Agency Advertisements Advertising Ads 82

flux.la

AUGUST 11, 2020

Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Branding 52

Circle Studio

MARCH 13, 2019

A brand is much more than a logo , color palette, set of fonts and photography styles (although visual identity does play a huge role in branding). In fact, Gallup surveys have consistently found that most companies fail to live up to their brand promises. Your brand is a promise, not a logo. Strategic branding reinforces that promise.

Brand Identity 60

Brand Identity Branding Differentiation Thought Leadership 60