Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Video Source Headlines, in particular, play a crucial role in content success because they are your audience’s first impression of your content.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Marketing Insider Group

FEBRUARY 11, 2025

Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than informthey should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers.

Optimization 179

Optimization Conversion Content Click Rate 179

Webbiquity

JANUARY 7, 2025

While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. 7: The 22 49 Best Virtual Event Platforms The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Once your blog post ranks on the first page of Google, it will likely generate traffic for months (or even years).

Organization 321

Organization Media Cost Per Click Brand Identity 321

Martech

AUGUST 26, 2024

It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Would the results be this good without a creative team of humans driving the text-to-video model? It allows you to create professional-looking videos quickly.

Marketing AI 120

Marketing AI Video Marketing Generation Creativity 120

Martech

DECEMBER 9, 2024

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

Video Marketing 109

Video Marketing Best Practices Marketing AI Marketing Management 109

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Whether its one blog post per week or daily updates, sticking to a schedule helps build momentum and signals to search engines that your website is active.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

AUGUST 5, 2024

Image Source 7 Key Metrics to Track Video Source Understanding which metrics matter is half the battle. Video Source Integrating Data from Multiple Sources A holistic view of your campaign’s performance requires pulling data from various sources. Let’s break down the essentials: 1. Ready to boost your paid media performance?

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Marketing Insider Group

SEPTEMBER 3, 2024

Using Visuals: Enhance your content with images, infographics, and videos. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Guest Blogging and Partnerships: Expand your reach by contributing to other websites or collaborating with industry influencers.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 305

Fulfillment Video Marketing Content CTR 305

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. There are already numerous examples of successful collaboration between AI and humans.

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Marketing Insider Group

JULY 22, 2024

Examples of actions that qualify as engagement include: Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. Keep in mind that the average visitor spends just 52 seconds reading a blog post, so you’ll need to work hard to capture their attention.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Industry reports help you stay informed about market trends and competitor activities.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

JULY 15, 2024

Video Source For marketers, mastering content design isn’t just a trend; it’s a game-changer. Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It ensures that every piece of content engages its intended viewers.

Design 314

Design Content Long Tail Marketing Keywords 314

Webbiquity

NOVEMBER 25, 2024

AI Copywriting Blogify Easily create search-optimized blog posts in minutes with Blogify, one of the best AI writing tools for writing blog posts. Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Webbiquity

DECEMBER 3, 2024

Some are more visual, some want very detailed and technical material, and others want a snappy video or a funny quote or two. Remember, you can start with a foundational content piece (for example, a blog post), and repurpose it into several other kinds of content (like a video, slides, an infographic , and a tip sheet).

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 311

SERP Keywords Eye-Tracking Planning 311

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. TikTok: Video-first content thrives here, especially for engaging with younger audiences. Write copy, design graphics, or gather photos and videos. Instagram: Highly visual, ideal for brands showcasing products or lifestyle content.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

FEBRUARY 4, 2025

Incorporating multimedia content like videos and images optimized for search further enhances visibility in AI-driven algorithms. For instance, e-commerce sites that recommend products based on browsing history or blogs that suggest related articles can engage users more effectively.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Webbiquity

JULY 30, 2024

Build relationships using video If you are an excellent writer , you can build relationships with your audience with just text. However, videos are arguably more impactful. Even if you don’t create the greatest content in the world, videos will help you connect with your audience in a way that you won’t be able to with just text.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Trade Press Services Newsletter

JULY 11, 2024

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Webbiquity

AUGUST 30, 2024

Whether it’s a tweet, a blog post, or a LinkedIn update, make it count. Integrating visuals like videos, images, and infographics can turn up your engagement levels significantly. Video And Live Streaming Live video can create an immediate, authentic connection with your audience. And avoid TikTok.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Contently

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. million words.

Creativity 151

Creativity Content Marketing B2B Thought Leadership Content 151

Marketing Insider Group

JULY 31, 2024

These subdomains are beneficial for separating different products or services, targeting geographic locations, hosting blogs or forums, and isolating specific functionalities. For example, in the web address blog.example.com, “blog” is the subdomain of the primary domain “example.com.”

SEO 200

SEO Domain Marketing Management High Quality Lead 200

Marketing Insider Group

JANUARY 8, 2025

Developing an Effective Native Ads Strategy Video Source You’ll need the right strategy to build a relationship with your audience and meet your marketing goals. Whether it’s a sponsored blog post or a social media ad, your content should feel natural and align with the platform’s tone.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Marketing Insider Group

DECEMBER 30, 2024

When you share blog posts, product pages, or other website content on social media, it’s like inviting users to visit your site. Video Source The more users share and engage with your content, the more likely it is to attract backlinks from other sites. Together, they heighten your visibility and influence online.

Social Media 173

Social Media Planning SEO Media 173

Marketing Insider Group

SEPTEMBER 24, 2024

Video Source This information drives informed decision-making and optimizes your strategies to achieve better results. These people read blogs and test the new tools. Blogging is an essential tool for any social marketer to learn how to walk the walk. For others, micro-blogging might be enough to stay connected.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Marketing Insider Group

MARCH 17, 2025

High-intent keywords should send visitors to pages designed to close the deal, not generic blog posts. A blog post ranking well but not getting clicks might need a new headline. Video source Our Final Thoughts SEO without data is just throwing content at the internet and hoping something sticks.

Analytics 191

Analytics SEO Marketing & Strategy Lead Ranking 191

Marketing Insider Group

DECEMBER 3, 2024

Video Source Start with a clear, engaging bio that captures who you are or what your brand represents. This link can lead to your website, blog, or other social platforms. With patience and commitment, organic growth can lead to a highly engaged and supportive audience. Lastly, include a link and a call-to-action (CTA) in your bio.

Social Media 278

Social Media Organization Media Ad Frequency 278

Marketing Insider Group

AUGUST 7, 2024

Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates. Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Navigate the Channel

MARCH 6, 2025

Businesses drive traffic to their website with blog content. The steps to building your best construction blog are basic and easy: Plan Write Post Posting on a weekly or bi-weekly basis to a company blog can make a sizeable difference in search results for your company. One look at this interesting blog and you get the purpose.

Ad Building 73

Ad Building Business Long Tail Marketing Work Management 73

Drew Neisser

MARCH 21, 2025

A great video testimonial is proof, reassurance, and persuasion all rolled into one, but that only happens if people actually see it and act on it. What Youll Learn: The biggest mistakes that keep video testimonials from delivering real results. The post Video Testimonials: Social Proof in Motion appeared first on The Drew Blog.

Video Marketing 52

Video Marketing CMO Act-On Trust Marketing 52

Marketing Insider Group

OCTOBER 15, 2024

If you want to tell longer stories, you could link to more comprehensive blog posts on your website. Use video to drive engagement. Video is a valuable tool for your organization because it can significantly boost your engagement efforts. To increase engagement and drive donations, your videos should: Be professional quality.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Convince & Convert

NOVEMBER 12, 2024

You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Marketing Insider Group

DECEMBER 2, 2024

Video source Benefit 3: Drive Targeted Traffic Backlinks not only improve your rankings but also drive direct traffic to your website. Consider guest posting on reputable blogs to showcase your expertise and earn backlinks. Create high-quality, informative content that other websites naturally want to reference. Backlinks Matter.

High Quality Lead 278

High Quality Lead SEO Lead Scoring Lead Ranking 278