SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Are your marketing emails meeting your goals? The more recognition, the better.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Huptech Web

JANUARY 4, 2024

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? Discovеr thе simplicity and effectiveness of Performance Marketing to drivе rеsults for your onlinе businеss. What is Performance Marketing? How Does Performance Marketing Work?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Velocity Partners

JUNE 6, 2023

Performance marketers love engagement metrics because they feel specific. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action. This could be a whole blog post in itself.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. About Search Console / Search Performance Reporting. This is Google’s search performance reporting. Key page performance in organic search.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Bannersnack

MARCH 15, 2023

2 minutes read I recently had the amazing opportunity to join Nicholas Scalice in an episode of his podcast Growth Marketing Toolbox. Not at […] The post How to Increase Ad Campaign Performance in 2023: Interview On Growth Marketing Toolbox Podcast appeared first on Creatopy Blog.

Growth Marketing 98

Growth Marketing Ads Campaigns Rules 98

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

LeadsRX

JUNE 30, 2021

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). Watch this informative video, featuring experienced marketer Lucas Sommer. The 9 Performance Marketing Trends.

Multi-Touch Attribution 99

Multi-Touch Attribution Advertisements Advertising Trends 99

Go Beyond SEO

JULY 5, 2021

Way, way too often, marketing is a waste of money. Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. Marketing is a hugely important, long-term investment in the growth of any business. Acquire Knowledge In Any Way Possible.

Planning 125

Planning Advertising Agencies Paid Search Agency Ad brokers 125

BrandMaker Blog

NOVEMBER 11, 2021

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses valuable ideas for both management and marketing executives. Marketing is underperforming at marketing performance More than 87% of marketing teams say they are not able to measure marketing performance properly.

Paid Search Agency 52

Paid Search Agency Impressions Marketing Budget Management 52

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 96

Statistics Paid Content Stats Blogger 96

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Ranking 201

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. Ways that can even boost your performance. When done right (and safely,) we can see a boost in performance from using withholding tactics in your copy.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Key Takeaways. Attract Funding.

Startups 280

Startups Work Management Marketing Management Service 280

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Optimize your blog’s loading speed. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues.

Product 133

Product B2B FAQ Verticals 133

Velocity Partners

JULY 20, 2023

And without fail, it reignites the debate over creative vs. performance marketing. The kind of stuff performance sharpshooters bring to the table: laser-focused targeting, keyword discipline, data-driven optimization. But today, ads need creative and strategy. And the competition wasn’t their biggest problem.

Creativity 63

Creativity Campaigns Advertising Agencies Copywriting 63

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Key Takeaways. Attract Funding.

Startups 253

Startups Work Management Marketing Management Service 253

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. However, a recent study by Hubspot found that 61% of marketers say generating traffic and leads is their top challenge. . What is performance marketing? Content/Blog Posts. Influencer.

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

BrandMaker Blog

SEPTEMBER 2, 2021

? After having the marketing goals in place, it is time to set a KPI framework and track them. Based on real-life examples they describe how companies solved the riddle of linking marketing performance to strategy in less than six months. There are hundreds of KPIs out there that support tracking.

Paid Search Agency 52

Paid Search Agency Marketing & Strategy Marketing Marketing Strategy 52

BrandMaker Blog

OCTOBER 13, 2021

More than 87% of marketing teams say they are not able to measure marketing performance properly. There are definetly some few hurdles in the way of measuring and tracking performance.

Marketing 52

Marketing 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Vision Edge Marketing

AUGUST 22, 2017

He and his associates studied how work was performed. They examined how the performance of work affected worker productivity. While a lot has happened in the past 100 + years, many of the performance management systems have remained fundamentally the same, despite the increased complexity of work and the volume of performance data.

Optimization 128

Optimization Work Management Sample Paid Search Agency 128

BrandMaker Blog

NOVEMBER 11, 2021

He discussed how cloud-based marketing operations help drive marketing performance by enabling one view of all plans and spending tied to strategy, pipeline, and revenue performance. Hive9 CEO Darin Hicks shares insights on the challenges and needs of CMOs today.

Planning 52

Planning Marketing & Strategy Marketing Spending 52

Launch Marketing

SEPTEMBER 10, 2021

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. These insights can help your organization set goals and budgets for the current marketing campaign and any in the future.

Cost per Lead 90

Cost per Lead CPL Cost Campaigns 90

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? How do you write high-performing headlines, anyway? After all, the more compelling your headlines are, the better your posts perform. The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Liveintent

NOVEMBER 4, 2020

In our nineteenth episode of Real Time Banter, Jessica Spira from Ziff Davis joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss performance marketing and preparing for the holiday season. Enjoyed this episode and want to watch more? Stream all episodes here.

Marketing 71

Marketing Advertisements Advertising 71

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. The post The larger your martech stack, the better your marketing performance? What do you think?

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94