Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Marketing Insider Group

JANUARY 29, 2024

Generating Blog Post Titles Coming up with catchy blog post titles is crucial. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Outlining Blog Posts A well-structured blog post is a reader’s delight and a search engine’s friend.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Webbiquity

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Marketing Insider Group

DECEMBER 29, 2020

Businesses must prove themselves consistent, trustworthy, empathetic, authentic, and courageous. Authentic Human Connection. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Identifying your clients’ core values.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

JUNE 1, 2021

Use email marketing to maximize sales. There is a big reason why email marketing still is one of the highest performing strategies in 2021. One study found that for every $1 you spend on email marketing, you earn $44. Create context: Time is the most critical element when it comes to email marketing success.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JUNE 30, 2022

That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended. The post Six Ways to Build Customer Trust Using Your Website appeared first on B2B Marketing Blog | Webbiquity. Include trust badges.

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. Wendy and her team at Daxko had to navigate a complex landscape with multiple brands and email domains, but ultimately felt prepared when stricter email sender requirements at Google and Yahoo took effect in February. Protecting your email domain health is super critical.”

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Act-On

SEPTEMBER 26, 2023

A great strategy for landing these links is pitching related blogs and podcasts. Blogs and podcasts with high domain authority get many pitches. Consider including the working headline of the guest post or podcast episode in your email subject line. Make it complimentary, but be authentic and honest. Write your pitch.

SME 140

SME FAQ Domain Link Building 140

Martech

JANUARY 9, 2024

Today’s brands recognize the value of authenticity and targeted reach for online consumers. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Guest blogging. Treat them as partners. Brand ambassadors.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Her little white bunny tends to reply to your emails when she is on vacation.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions. Not convinced? We have proof!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

JUNE 22, 2023

Still, there’s a lot of talk about automated tools failing to create authentic experiences. These tools reach out through electronic formats, including email, social media, and texting. You need to be engaging in email, texting, or social media marketing. Automated marketing has been exploding across industries in recent years.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Adobe Experience Cloud Blog

APRIL 25, 2011

by Katie Byrnes Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. In order to clearly differentiate yourself from spammers, you should take steps to protect your brand by incorporating sender authentication technologies.

Deliverability 48

Deliverability Practices Best Practices Domain 48

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

FMG Suite

APRIL 25, 2024

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. If you have a blog that long, you can reuse it: You can take sections and repackage them in new ways. Most readers are used to receiving text-based emails.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

FMG Suite

APRIL 25, 2024

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. If you have a blog that long, you can reuse it: You can take sections and repackage them in new ways. Most readers are used to receiving text-based emails.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Top Rank Marketing

JANUARY 3, 2024

Resolution 1: Lead with Authenticity While Embracing AI Why It’s Important: In the digital marketing realm, blending AI efficiency with authentic human interaction is crucial. Utilize these tools to bolster data analysis and automation, all while preserving authentic human connections.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 97

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Although direct it is slower than digital and generally involves only minimal personalization, it does get more attention than email and it gives the recipient a little more value.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Trade Press Services Newsletter

AUGUST 3, 2023

With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. To create engaging, authentic and meaningful content, businesses should proceed carefully when using AI content generation tools.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. As you may have heard, Gmail and Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Webbiquity

MARCH 8, 2022

Most businesses follow a process of honing in on prospect’s specific concerns later in the funnel through surveys and by tracking email opens and clicks. This will help you send relevant emails and offers even in the first email. Content upgrades are lead magnets you create for specific blog posts. Use content upgrades.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Outgrow

APRIL 29, 2024

In this blog, we will dive deep into social proof, explaining how to use it, its examples, best practices, and much more. Authentic social media engagement promotes the credibility of your brand. Include in Email Marketing Use social proof in your email marketing campaigns to increase open rates and click-through rates.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Webbiquity

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Your website, social media, and emails may not convert as effectively without social proof. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

APRIL 6, 2021

Blogging is one of the best ways to show up for your audience consistently. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Make the onboarding process for new customers as seamless as possible by sending them a welcome or orientation series via email.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Now, AI tools can do it for you!

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Martech

MARCH 2, 2023

Authenticity Authenticity and its connection to the consumer — to our customers — has always been critical to messaging success, especially during and after the most intense days of COVID-19. Authenticity is a complex emotion because we’re talking about authenticity to a brand and authenticity to a person.

Marketing AI 106

Marketing AI Copywriting Barriers Email Marketing 106

Webbiquity

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

Deliverability 40

Deliverability CAN-SPAM Domain Click Rate 40

Conversica

JUNE 9, 2021

This means dialogue feels more real and authentic than a chatbot. Within just seven days, TigerDirect captured email addresses from 25% of visitors totaling more than 3,000 new email addresses. AI Assistants are omnichannel , meaning they do their jobs across website chat, email, and SMS. Omnichannel Conversational AI.

Marketing AI 71

Marketing AI Marketing Websites SMS eCommerce 71

SmartBug Media

JULY 7, 2023

In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Embrace authenticity and creative that speaks volumes. In the world of e-commerce, authenticity is the currency that buys trust. In the world of e-commerce, authenticity is the currency that buys trust.

Design 98

Design Practices Brand Identity Branding 98

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106