Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Conversica

FEBRUARY 4, 2021

It’s a new year, but Conversica’s teams are already hard at work—including our Security team which is happy to announce that we have successfully achieved SOC 2 Compliance. This announcement demonstrates our continued commitment to improving our products, services, and processes to deliver the best experience for our customers.

Privacy 52

Privacy Work Management Act-On Organic Leads 52

Webbiquity

DECEMBER 20, 2022

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. Image credit: Teemu Paananen on Unsplash. Keep in mind that millions of industry experts are disabled, and that they too deserve to attend important events.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Martech

FEBRUARY 22, 2024

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

Marketing AI 105

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 105

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. What’s new? This is to help you better understand the performance of categories, brands, product types, and custom labels, giving you the power to make smarter, data-driven decisions. Why we care. What has Google said? Get MarTech! In your inbox.

Features 98

Features Google Ads ROAS 98

Sprout Social

OCTOBER 11, 2022

Share-worthy educational resources include in-house and third-party: Blog posts. Include blog posts or videos from the point of view of your employees. Include blog posts or videos from the point of view of your employees. Share blog articles, videos, social posts and other content created by your C-suite or leadership team.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Smashmouth Marketing

JUNE 16, 2022

Green Leads is growing rapidly and has a bright future ahead with our new owners. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco. Green Leads outbound calling expertise is strategic for ACTIVATE and compliments products and services portfolio.

Sales Qualified Leads 191

Sales Qualified Leads Marketing Qualified Leads Leads Lead 191

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Webbiquity

MARCH 2, 2021

Large, in-person events should be happening again by this fall, and for large, complex live event production, G2Planet offers a superior combination of functionality and service. Content production is a big part of that expense, as noted here. Content production is a big part of that expense, as noted here. Setting the Stage.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Vision Edge Marketing

DECEMBER 8, 2020

This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow. And while growth is top of mind, sadly there began to see a decline in product renewals and adoption. This company is definitely living in the red ocean. Stay curious.

Work Management 204

Work Management Marketing Management Paid Search Agency Press 204

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JUNE 22, 2023

As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Meltwater has added AI Assistants to its suite of products. And businesses are eager to get them.

API 106

API Gartner Paid Search Agency PR 106

Top Rank Marketing

SEPTEMBER 1, 2023

ANA Anthropic To Launch Paid Plans For Access To Claude Anthopic’s AI chatbot Claude has placed increased usage limits on free accounts, while also starting to offer new paid monthly account plans with subscriptions that begin at $50, Anthropic recently announced. The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Yes, Apple positions its launch events as product releases.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. As a result, more and more AI-powered solutions are being announced every day. Why we care. Get MarTech!

Marketing AI 111

Marketing AI Ideal Customer Profiles Features Product 111

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. including blog posts, press releases, social media posts, email templates, and more. See it here. Get MarTech! In your inbox.

Marketing AI 102

Marketing AI Features Press Template 102

Martech

MARCH 1, 2023

“We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. But the fact is that some products with AI claims might not even work as advertised in the first place.

Marketing AI 106

Marketing AI Paid Search Agency Companies Advertising Agencies 106

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Marketing Qualified Leads 87

Top Rank Marketing

AUGUST 25, 2023

82 percent of marketers have said they see AI as improving their team’s productivity, with 54 percent noting expected learning and development improvements thanks to AI, while 40 percent said AI would deteriorate job numbers — three of numerous statistics of interest to B2B marketers contained in recently-published survey data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Conversica

SEPTEMBER 8, 2020

I joined as the new CEO last Fall, we launched a new Intelligent Virtual Assistant for fundraisers , achieved profitability in Q2 2020, and secured $20 million in Series D funding. Well, the year isn’t over and neither are our announcements. We are proud to announce two new executive appointments to the Conversica team.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Connect with Salesforce MVPs We’re thrilled to officially announce the new members of the 2023 class of Salesforce MVPs and congratulate the returning Salesforce MVPs. Meet our new 2023 Salesforce MVPs! Meet our new 2023 Salesforce MVPs!

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Conversica

MARCH 13, 2019

All in all, 20 other companies won awards in the 2019 Artificial Intelligence Excellence Awards , including other business-focused AI companies, products and people who are bringing Artificial Intelligence (AI) to life and applying it to solve real problems. “As AI Awards Recognize Individuals, Products & Services.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

Convince & Convert

MARCH 10, 2016

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a second time. According to Kapost, brands that post 15 blog posts per month average 1,200 new leads per month.

Mobile Advertising 113

Mobile Advertising Mobile Marketing Television marketing Newsletter 113

Martech

SEPTEMBER 9, 2022

” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. ” Product announcements. .” ” Product announcements.

B2B Marketing 115

B2B Marketing Work Management Marketing Management Peer-to-peer 115

Optinmonster

NOVEMBER 11, 2023

This blog will dive into the diverse world of emails, exploring the different email types and their specific uses. In MacPaw’s welcome email, they let you know to expect a monthly newsletter with information about their products, special offers, updates, etc. Let’s go! Here’s an example from Sellfy.

Lead Ranking 75

Lead Ranking Newsletter Email Marketing Lead Scoring 75

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. Then you need to incorporate video marketing into your strategy!

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Conversica

SEPTEMBER 1, 2020

I am delighted to announce that Conversica—a category creator and leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale— raised $20 million in a Series D funding round led by our friends at Hollyport Capital. We are well-positioned to raise new capital even in these troubled times.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Content Marketing & Product Content teams often collaborate with product teams on several key deliverables.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Content4Demand

OCTOBER 2, 2019

Blogs demand constant attention. The best way to avoid the panic and frustration of not having content for your blog is to be proactive and fill the pipeline so that you always have a post ready to publish. Sometimes, you may need room for an organizational announcement or a new product launch. Divide and conquer.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Oktopost

OCTOBER 19, 2020

Over the years, we rolled out many features to help marketers stay productive and optimize SMM workflows. Today, we’re excited to announce yet another amazing tool that will save you tons of time – AI Message Generator. Our new AI Message Generator can take care of that. But what about creating all that content?

Enterprise Management 140

Enterprise Management Landing Pages Social Media Ideal Customer Profiles 140

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52