Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Relevance ROI 117

Marketing Insider Group

NOVEMBER 10, 2021

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers. Your competitors are waking up to the power of text marketing.

SMS 344

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 344

DivvyHQ

AUGUST 2, 2021

However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels.

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

Liveintent

SEPTEMBER 8, 2022

Native ads match the look and feel of their environment and help you captivate audience attention by reaching them where they’re already reading and engaged. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. This is a great way to drive awareness and affinity.

Curation 118

Curation Relevance Advertisements Advertising 118

Heinz Marketing

SEPTEMBER 26, 2023

With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning. ” The Power of Relevance One of the key principles of a successful cold open is relevance. .”

B2B 128

B2B Storytelling Impressions B2B Sales 128

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

CMSWire

APRIL 18, 2024

How marketers can balance scale, relevance and privacy in a post-cookie world. Continue reading.

Tactics 97

Tactics Privacy Relevance Personalization 97

Martech

JANUARY 14, 2022

And then you’re using those audiences to program step-by-step journeys.”. Gather relevant business intelligence. Moses and his team extracted the relevant customer information from all of their platforms using a CDP, pulling in relevant information such as average annual spending, renewals, etc. Click here to download!

Relevance 128

Relevance Digital Asset Management Loyalty Work Management 128

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Marketing Insider Group

SEPTEMBER 16, 2019

Using its SurveyMonkey Audience, SurveyMonkey polled more than 1,000 adults in the U.S. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”.

Relevance 193

Relevance Research Opinions Content 193

Biznology

MAY 19, 2017

Until recently, selling was all about how brands create something that might be interesting to the audience out there. Creating value and remaining relevant is critical. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology. Like this post? Sign up for our emails here.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Heinz Marketing

APRIL 14, 2022

So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Relevant Content.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Zoominfo

AUGUST 22, 2022

While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. Which Comes First — the Content or the Audience? Are you creating content offers to fit your audience, or creating audiences to fit your content offers? Use these factors to help you narrow your audience.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. At the most basic level, it is about segmentation of the audience and mapping patterns of intent and triggering content and nurture accordingly.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Relevance 116

Relevance Lead Gen Content Marketing Content 116

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

DivvyHQ

MARCH 9, 2023

It's no secret that creating relevant content is key to a successful marketing strategy. But with so many moving parts (and so much competition), it can be tough to know where to start. Our latest article breaks down the process into 8 easy-to-follow steps. Let's go!

Relevance 64

Relevance Tips Content Marketing & Strategy 64

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Google Trends is useful for: Adjusting the time frame for relevant topics. The RebelMouse CMS is built for creators.

Google 103

Google Keywords FAQ Custom Publishing 103

Heinz Marketing

MARCH 26, 2022

How to Conduct Effective Audience Analysis in Six Steps. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers. The Change Leader’s View: Why Sustaining Relevance Matters.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Brandpoint

FEBRUARY 17, 2024

For a piece to really resonate with readers, it needs to be relevant and timely. This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. Contact us to get started!

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. The effectiveness of personalization requires clearly defined and segmented audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Navigate the Channel

DECEMBER 11, 2023

Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Define your target audience clearly and concentrate efforts on that core group. Find your target and then concentrate your efforts on that core audience.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

DivvyHQ

MAY 17, 2023

Don't let your content miss the mark with your different audiences! Learn how to hone your messaging and create content that resonates with each one. Discover the steps you need to take to ensure your content resonates and you stand out in today's crowded marketplace.

Content 99

Content Buyer Personas Buyer's Journey Differentiation 99

Launch Marketing

JUNE 22, 2022

Whether you are social media savvy or just starting, below are five ways to better reach your target audience on social media. This calendar and your overall strategic plan help to ensure the activities planned and executed are effectively reaching your target audience on social media. Craft and Post Relevant Content.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Use Your Brand Voice To Talk To Your Followers.

Social Media 152

Social Media Media Cost per Acquisition CPA 152

Adobe Experience Cloud Blog

JANUARY 26, 2018

One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. What is a Facebook Relevancy Score? How Do Facebook Relevancy Scores Work? Continue to refine your ad.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Salesforce Marketing Cloud

JANUARY 3, 2024

That’s why audience engagement has become a make-or-break factor for streaming services. How do media companies make sure they continue to stay relevant to their customers? AI can also help in surfacing any relevant how-to guides or FAQ articles based on how a subscriber initially interacts with the platform.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Region: US, UK, Western Europe, Canada, Asia.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Marketing Insider Group

JULY 7, 2016

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. So why not create content based on personality profiles? I […].

Profiling 135

Profiling Relevance Personalization Content 135

Porch Group Media

OCTOBER 25, 2022

Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households. In this evolution from a media planning state to audience planning, brands need something that’s scalable. We call that a SMART audience.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52