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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Simply put, if the CEO is looking for a head to roll following negative media coverage, the outside PR rep serves as a convenient scapegoat, and the CMO’s career can remain intact.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

One of my favourite features is that you can set up queue categories, which is a huge time-saver if you post a lot, but also want to still have control over what goes out when. Overall, a very good tool—but, because I tweet a lot more, I definitely prefer one that offers queue categories.

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AE to CEO: The Journey

Engagio

When you’re first starting a sales career, the most obvious trajectory is to go from SDR to AE to Sales Manager (and up from there). A few big takeaways in this category for me were: Protect your calendar Determine ICP early and focus time there Block your calendar based on activities. Time is precious and finite.

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What Do Employees Really Value? It?s Not Just About Salary

Marketing Insider Group

Kristin Wong, in her article about what employees value , takes the time to try to answer this question by examining research from Glassdoor on what makes employees happy and engaged. Career opportunities. They used the Shapley Value analysis model, in which each category has the potential to impact employee outlook.

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Reach New Audiences and Grow Revenue by Publishing News on MSN

RebelMouse

Below are examples of how articles forwarded to MSN show up in Microsoft Bing News. Make sure to discuss with the MediaFeed team how you’ll map your existing content to MSN categories. MSN Categories MSN has its own set of categories (listed below) that reflect the diversity of its topics.

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ChatGPT: A marketer’s guide

Martech

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Dig deeper: When I asked ChatGPT to write an article about ChatGPT What are ChatGPT’s limitations? Writing bylined articles. Developing website content.

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6 Easy Ways to Celebrate Customer Service Week All Year Long

Salesforce Marketing Cloud

Get articles selected just for you, in your inbox Sign up now 6 Customer Service Week ideas for celebrating your team anytime 1. This not only enhances your teams’ abilities, but also demonstrates that you care about their career path and success within the organization.