KoMarketing Associates

MARCH 10, 2020

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. This is a 20.8% year-over-year increase from 2019.

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

Liveintent

JANUARY 11, 2021

Before we closed the door on 2020, a couple of last-minute changes swooped in to shake up the marketing world. First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. Acquisitions may come and go, but email is forever. And Facebook acquired Kustomer, a CRM platform.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Sprout Social

OCTOBER 12, 2020

useFluent) May 17, 2020. — Mailchimp (@Mailchimp) May 28, 2020. — Epic Games Store (@EpicGames) June 11, 2020. This post From awareness to acquisition: Creating a content funnel that converts originally appeared on Sprout Social. hey @duolingo , i'm coming for your ass. — Fluent ??

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Tony Zambito

OCTOBER 1, 2018

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. With 2020 on the horizon and more disruption all but a guarantee, it is not too soon to act. Looking for deep insights that will lead to the acquisition of new customers. Disruption.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Biznology

DECEMBER 2, 2019

Companies are realizing that they can harness their employees for customer acquisition, customer development, and HR recruitment. Most enterprises have taken significant steps toward GDPR compliance, and are now investigating what needs to be done in the face of January 1, 2020’s California Consumer Privacy Act. Happy 2020 to us all.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

The Customer

APRIL 8, 2021

What is your external data acquisition strategy? Some key findings: 79% of respondents said they consider external data acquisition very valuable. In 2020, 80% of companies spent more than $100K each month on external data acquisition. Explorium research survey. Find out how they plan to spend in 2021. survey report.

Acquisitions 52

Acquisitions Validation Customer Surveys Research 52

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020. In 2020, I predict that marketers will go beyond “modern” in these five areas: 1. Beyond Marketing Automation.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Liveintent

JANUARY 27, 2021

But, given the struggles 2020 brought to the world, we also know you can’t take anything for granted. We’re proud to share that, for the second year in a row, Business Insider has recognized LiveIntent as one of the hottest adtech companies of 2020. It’s tough to tout good news after this past year.

Paid Search Agency 107

Paid Search Agency Companies Opt-out eCommerce 107

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. The post How to Boost Conversion Rates in 2020 appeared first on Biznology. Make your CTAs relevant.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Hinge Marketing

MARCH 8, 2021

2020 was simply an unforgettable year. . Somehow, in the midst of a tumultuous year like no other, nearly 38% of GovCon firms attained High Growth status in 2020. Figure 2: Government Contractor Firm Size Based on 2020 Revenue. We see more continuity in their answers from 2019 to 2020. . What are they doing differently?

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. Is it Google- or Facebook-level data?

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

ClickZ

MARCH 2, 2020

Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition. These personalized emails can lower customer acquisition costs by 50%, boost revenue by 15%, and increase spend efficiency by 30%.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Porch Group Media

DECEMBER 23, 2019

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020. Questions or interested in learning how V12 can help boost your apparel retail acquisition and retention efforts? In this webinar, V12 explores the clothing and accessories industry and how marketers can adapt. Watch the Webinar Below. .

Acquisitions 52

Acquisitions Webinar Metrics Demand Purchase Intent 52

Aberdeen

DECEMBER 7, 2020

At the beginning of 2020, who (besides maybe a few virologists) could have predicted that a virus — only visible under a microscope — would bring “business-as-usual” to a screeching halt, creating an economic downturn never before seen in terms of scale and pace. Growth through acquisitions is no doubt a key factor driving this acquisition.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

SendX

DECEMBER 7, 2020

For instance, if your engagement rates are low, the average open rate for all industries in 2019 was 22.15% ( SuperOffice.com , 2020), it's most likely because of one of the following reasons. However, we don't, a recent survey tells us that the average open rate in 2020 is down to 17.80% (Campaign Monitor ).

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. As of Sept. of projects before making a decision.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

PathFactory

JANUARY 3, 2020

So now, what does 2020 hold for B2B marketers? “I predict that the biggest challenge for 2020 will be moving the mindset of marketers away from reliance on traditional email as the primary channel to deliver a message and truly embracing an omnichannel approach to connecting with audiences. Content and chill?

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Hubspot

DECEMBER 30, 2020

Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. Advertising Experiments HubSpot Tried in 2020. In 2020, we started doubling down on [podcasts]. Alicia worked on much of HubSpot’s 2020 brand advertising campaigns, including the Hulu push.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Aberdeen

DECEMBER 3, 2020

Despite the many hurdles that organizations have had to overcome in 2020, there has been a recent uptick in acquisitions that have shaken-up the CX space. In the first part of this series, we covered Salesforce’s recent acquisition of Slack — but they aren’t the only one making waves. ServiceNow Acquires Element AI.

Acquisitions 52

Acquisitions Enterprise Management Cable Marketing Management 52

Hubspot

APRIL 9, 2020

I strongly suggest that you and your business consider tweaking your SEO strategy for 2020 to outrank your competition. Below are a few areas we are focusing on to improve our organic search visibility this year. Keep Building a Technical SEO Foundation. Keep focusing on your website’s technical infrastructure.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Martech Advisor

FEBRUARY 21, 2020

SparkPost’s 2020 Transactional Email Benchmark Report reveals hidden opportunities for email marketers. In light of that, and the growing need to retain customers as acquisition gets more challenging, isn’t it time to give transactional emails the attention they deserve? These communications could be better, though.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Aberdeen

DECEMBER 4, 2020

Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients. So far in this series, we’ve covered Salesforce’s acquisition of Slack as well as ServiceNow’s acquisition of Element AI and what this means for the CX space, but there’s more.

Acquisitions 52

Acquisitions Facebook Marketing Management Social Media 52

Hubspot

NOVEMBER 1, 2018

Unfortunately, this talent shortage is only worsening -- research by Korn Ferry predicts by 2020, the technology, media, and telecommunications industries alone could be short over one million skilled workers globally. But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

ClickZ

DECEMBER 12, 2019

Sure, I could have called this article “Three Marketing Technology Predictions for 2020,” but then you’d probably think this was another predictable collection of end-of-year predictions, and it’s anything but that. In fact, from where I sit, 2020 is going to be a non-stop adventure for marketers. Marketing isn’t going away in 2020.

Paid Search Agency 74

Paid Search Agency Lead Ranking Planning Top of Funnel 74

EMagine B2B Blog

JANUARY 20, 2020

So to me, this is the biggest unknown heading into 2020. Healthcare Trends To Follow In 2020. Here are my observations on the 2020 Healthcare Industry trends: Healthcare A.I. Here are my observations on the 2020 Healthcare Industry trends: Healthcare A.I. 2020 will be another strong year for tech investment.

Trends 83

Trends Marketing Management Pricing Price 83

Vidyard

NOVEMBER 19, 2020

Even before 2020, the Vidyard recruiting team had noticed. The post How to Film Stellar Recruitment Videos and Maximize Talent Acquisition appeared first on Vidyard. This shift has been sudden, but I promise you, it predates the pandemic. They responded by sending more and more personal video.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Seismic

DECEMBER 30, 2020

With this year’s acquisition of Grapevine6 and launch of LiveSocial, I’m hopeful that our customers will continue to find new and creative ways to make their interactions more personal. The post 2020 Retrospective: Moving forward together, quickly appeared first on Seismic. Happy New Year from Seismic!

Work Management 98

Work Management Budget Programs Transparency Acquisitions 98

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. As marketers finalize their budgets and prepare their strategies for 2020, we're taking a look at the predictions of several leaders in the marketing space.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Liveintent

MARCH 23, 2021

We launched our Real Time B a nter webinar series in April 2020 to get an inside look at how brands and publishers were dealing with the pandemic – and to stay connected to everyone ourselves. Valeria Chisca, VP of acquisition and paid retention at Rue Gilt Groupe, had the answers. That’s right. Let’s take a look.

Ad Frequency 62

Ad Frequency Ad Exchange Custom Publishing Acquisitions 62

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. . 2020 is where advertising meets artificial intelligence. Personalization.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Televerde

OCTOBER 27, 2020

Our business is strong and we are solidly positioned to maintain our momentum for a strong finish in 2020 and to accelerate our plans for rapid expansion in 2021.”. “We Appointed Christopher Daniels as Global Head of Sales to lead client retention initiatives and drive new client acquisitions. We create long and lasting partnerships.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110