Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them. You’ve come to the right place, keep reading.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Outreach

DECEMBER 26, 2018

If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. Without further ado, here are the 10 Outreach blog posts with the most views in 2018!

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Zoominfo

DECEMBER 6, 2018

These candidates, often referred to as passive candidates, present a unique set of challenges for the modern recruiter — after all, someone who is happy in their current role doesn’t typically submit applications to open positions or respond to recruiter outreach. But pursuing passive candidates is worth the additional effort.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Social Outreach. Whether you are talking B2C or B2B, the social outreach a company initiates will directly affect the business that company does. Let’s take a look: Transparency.

Business to Business 79

Business to Business Tactics Trends Business 79

Zoominfo

FEBRUARY 27, 2021

It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. LinkedIn Sales Navigator.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. “An ally in creation is an ally in promotion” – @crestodina at #CMworld on the importance of influencer outreach and inclusion in your content marketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. In the last year, I've personally responded to one of hundreds of cold outreach emails that hit my inbox,” says Jennifer Linehan, VP of Sales at Midaxo.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Nudge.ai

JANUARY 9, 2018

The more the tricks stopped working, the more sales management increased outreach volume to make up for it. So if “Hustle” with its mandate of high-volume, undifferentiated outreach, is doomed to die in 2018, what will the year bring? . It will be hard to move from hustling to building in 2018, but we will do it.

Outreach 59

Outreach Differentiation Act-On Optimization 59

Outreach

JANUARY 3, 2018

2017 has been quite the wild ride at Outreach -- our product and company are growing so fast, you may barely even recognize us from a mere 365 days ago! Before we charge into 2018 in full force, let’s take a look back at the most game changing features we brought you in 2017. in 2017 to keep your team running at peak excellence.

Outreach 58

Outreach Efficiency Analytics Marketing Prospects 58

Hubspot

DECEMBER 26, 2017

SDR/BDR Skills for 2018. Highly customized outreach. We’re about to turn the corner into 2018. 2) Highly customized outreach. I’m seeing that balance shift -- the most successful reps are actually slowing down, spending more time on outreach and connecting with fewer prospects. Video prospecting. Active listening.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. In 2018, brands looking to expand their marketing efforts should at least consider Instagram as an option, especially those that want to improve their content marketing outreach and ROI. Personalize content for B2B audiences. Data-driven algorithms rule the Internet.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

AgencyEA

APRIL 18, 2018

Below are examples of some of the top options for 2018. The post Top Event Speakers of 2018 appeared first on agencyEA. However, a user conference may have an entrepreneurial audience keen to hear from other creators and upstarters. For every event type, there are several engaging corresponding speakers. The Creators.

Viral Marketing 70

Viral Marketing Education Outreach Conference 70

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018. 2018 Marketing Predictions You Need to Keep an Eye on. We shall see!

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

Zoominfo

APRIL 5, 2023

At the most basic level, sellers and marketers who don’t have reliable contact information will simply waste time sending outreach emails that bounce and searching for the right contacts. For CIOs and revenue operations leaders, this creates thorny problems that span the GTM operation.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Hubspot

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website. Although backlinks to your website are critical to ranking well on Google, the outreach you do while l ink building can feel a lot like cold calling.

SEO 101

SEO Tools Domain Wikipedia 101

Zoominfo

SEPTEMBER 15, 2020

Using intent data in lead management and outreach helps remove some of these obstacles by digging into their product research activity. Identifying what’s in their scope of facility needs, their budget, and C-level personas allow outreach teams to personalize their message. Accelerate Sales Outreach. Define Buyer Groups.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. link] ( @rsvpselling ) pic.twitter.com/1aBYRL97l7 — ZoomInfo (@ZoomInfo) April 20, 2018. Cold outreach is a nerve-wracking, but essential part of building a customer base. More like gold calls!

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing. Is an unsubscribe link required in all marketing and outreach emails?

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. This is why you must set your destination pages up before you start spending money on the outreach. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Martech Advisor

SEPTEMBER 23, 2019

In a recent case study, 93 percent of people said they use coupons from the mail in 2018 – this is up 5 percentage points compared to 88 percent in 2017. Reports by Data Marketing & Analytics (DMA) have also shown that direct mailed coupons continue to remain viable due to a high average response rate of 5.1 percent.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. A good rule of thumb for LinkedIn outreach? Cold calling.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. But how much better if that first outreach is automated? It’s also why the data contained in a new report from Insidesales.com is so compelling.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Zoominfo

FEBRUARY 7, 2023

Productivity Research shows that sales reps spend only 28% of their week selling, down from 34% in 2018. Lead scoring Lead scoring is a system in which you assign point values to each lead or prospect, based on specific criteria, to prioritize leads and improve outreach. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

MAY 1, 2018

If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. Marketing Madness: Your 2018 Starting Lineup [Infographic]. Your Guide to a Healthy Contact Database [Infographic]. A Guide to Customer Engagement [Infographic].

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. . Wrapping Up.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

DiscoverOrg

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves. For example, the way Einstein feeds into Marketo or Outreach.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Martech

FEBRUARY 20, 2024

The Alliance for Inclusive and Multicultural Marketing (AIMM), which helped author the report, said this drop may be the result of increased outreach elsewhere. The ANA has been producing its diversity report annually since 2018. Overall, ethnic diversity at this level dropped from 34.2% in 2022 to 31.3%

Business 103

Business Paid Search Agency Work Management Sample 103

KoMarketing Associates

JULY 17, 2019

Marketing and the Timing of Outreach. DemandGen conducted the “2018 B2B Buyers Survey” and discovered that the first one-to-three months of the buying process are the most critical to getting customers’ attention. On average, B2B buyers consume between three and seven pieces of content before speaking with a salesperson.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. According to LinkedIn’s State of Sales 2018 , CRM adoption by companies has grown 113% since 2016 and by 2018, 64% of sales professionals used CRM applications.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. Well, now we need to add a fifth P to the mix: privacy.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Hubspot

FEBRUARY 16, 2018

But 2018 is all about team selling. There was no response to your initial outreach. Matt Heinz , president of Heinz Marketing , recommends salespeople make at least six to eight outreach attempts before giving up on a lead. Hoarding good sales solutions is selfish -- and makes you look a little paranoid. Avoiding prospecting.

Top of Funnel 75

Top of Funnel Act-On Marketing Prospects Outreach 75

Zoominfo

AUGUST 1, 2023

Salzman also demonstrated a pre-release feature for SalesOS that pulls data from a contact profile, including the prospect’s tech stack, their location, and contact data, and creates a relevant outreach message from just a few plain-language prompts. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

SEPTEMBER 15, 2020

Using intent data in lead management and outreach helps remove some of these obstacles by digging into their product research activity. Identifying what’s in their scope of facility needs, their budget, and C-level personas allow outreach teams to personalize their message.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Biznology

FEBRUARY 13, 2018

If you build it, they won’t come—especially in 2018 when the blogosphere, vlogosphere, and social mediasphere is noisy and crowded. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. One almost never thrives without the other. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216