DiscoverOrg
MARCH 25, 2019
Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! The direct mail channel outperformed other channels by 42%!
The Point
JANUARY 17, 2019
In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. In the context of the report, the first point argues for SDRs to employ other channels beyond just phone and email. Click To Tweet.
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Zoominfo
SEPTEMBER 1, 2019
Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. That process can start with simple outreach messages to periodically check in on customers. So let’s get into our top five strategies to build customer loyalty!
Martech Advisor
DECEMBER 17, 2019
In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. It was Google who first rang the bell in 2018, when it declared that it will now prioritize mobile experience as the key factor in ranking websites in its search engine.
Heinz Marketing
OCTOBER 12, 2020
And what’s exciting about that is we get to work with a lot of different types of B2B businesses and bring a lot of our thinking, our methodologies, our ways of conducting multi-channel outbound to the table, and so it never gets boring around here. You hear people calling it cold calling or cold outreach.
Content Marketing Institute
AUGUST 17, 2018
Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. The answer: a multi-pronged marketing campaign that includes content adaptable for digital and in-person engagements. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September.
Heinz Marketing
JANUARY 9, 2018
Influencer Outreach. The team started with a hypothesis on these impacts, and from there, developed a multi-layered storyline, supporting points, and lastly, the questions of the survey. Heinz Marketing wrote email and social post copy for both teams to utilize, as well as the influencer outreach strategy and communications.
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