Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. 4 Ways to Recruit Passive Candidates in 2018. Every recruiter knows the best job candidates are often already employed. Let’s get into it!

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

Contently

DECEMBER 18, 2018

It may be because I’m a new father, but it feels like 2018 flew by. We also added to our already robust strategy offering with editorial workshops, which help marketers tackle ambitious projects with a blueprint of best practices. I’d say that 2018 went by too fast, but I can hardly wait for what 2019 has in store.

Campaigns 112

Campaigns Content Budget Programs Planning 112

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” Welcome—or, welcome back—to our monthly blog post round-up.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Adobe Experience Cloud Blog

DECEMBER 28, 2017

It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. It takes a lot of work.

Tips 134

Tips Burn Rate Thought Leadership Work Management 134

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. And because stories are innately compelling, this tactic works. Let’s get into it!

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Adobe Experience Cloud Blog

JANUARY 23, 2018

Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. In contrast with live customer care agents, chatbots can work tirelessly without breaks. This can help companies in attaining their customer’s goodwill.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Litmus

NOVEMBER 16, 2018

While it’s always bittersweet to close out Litmus Live for the year, it’s exciting to get back to work and start implementing some of the amazing ideas seen on stage. The talks at Litmus Live 2018 ran the gamut. Think of it as working with email like LEGO. — Taxi for Email (@TaxiforEmail) August 21, 2018.

Trends 70

Trends A/B testing SMS Conference 70

Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. So, what are the next steps, and how do you develop practical solutions? We’ve got a few ideas.

Allocation 97

Allocation Cross-Selling Work Management Marketing Management 97

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. Check out also, " The Criminal Hall of Shame " and practical use cases such as " Stopping The Fireball - How We Took Down A Global Threat Operation, Step By Step ".

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. A few milestones: gBETA Cohort 2018. MESA Alumni 2018 (Minnesota Emerging Software Advisory). The Product.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Outreach

DECEMBER 26, 2018

If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. Without further ado, here are the 10 Outreach blog posts with the most views in 2018!

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

InsightSquared

SEPTEMBER 13, 2018

Learn tips and best practices to help drive the adoption and bring this new innovation to the business. Throughout your Salesforce journey, it’s important to get into the inner workings of Salesforce. This session will provide the tools and confidence to manage the change from Salesforce Classic to Salesforce Lightning.

Training 174

Training Startups Planning User-Generated Content 174

Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. To continue exploring the latest Best-in-Class practices, we recommend following our CX research. Follow: @omerminkara.

Trends 63

Trends Peer-to-peer Customer Satisfaction Work Management 63

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. It’s the best way to spread your reputation, online and offline.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. Make Sure Sales and Marketing Teams Are Working Together. The best way to keep your B2B marketing on track is to ensure all your channels are working synergistically.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. You also gain a broader perspective.

Enterprise Management 125

Enterprise Management Marketing Automation Services Work Management Marketing Management 125

Contently

NOVEMBER 27, 2017

Seems to me like there is a way to take into account both practical and emotional cues—like “customer visited website three times last week” and “customer was excited on a call with the sales rep”—to determine whether when someone becomes a qualified lead. Have you tried any of these tricks and found they worked (or not)?

Work Management 163

Work Management Marketing Management Top of Funnel Planning 163

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Instead, work to re-frame the conversation (you’re good at that, you’re in marketing!) What’s working and what is not? Always work to roll metrics up to align with company objectives and/or marketing contribution to the business. Seek to discuss questions like: Why are we spending in this area? What are the tradeoffs I’m making?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Customer Experience Matrix

DECEMBER 13, 2020

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. Back in 2018 we saw it at least as often as AI. Marketing The pandemic has changed how marketers (and everyone else) do their work. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Not only should you be working on it behind the scenes, but you should promote your commitment to it, which could strengthen your brand equity. Website accessibility is more than just good practice; it’s the law.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Leadspace

FEBRUARY 19, 2018

Some of those strategies still work toward the same end goal. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018. The post 10 Winning B2B Lead Generation Strategies for 2018 appeared first on Leadspace.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

BenchmarkONE

JANUARY 15, 2019

If you’re doing business in 2018 and beyond, it’s no longer enough to simply have a web presence: your site also has to be good. Here are our picks for the 22 best free and premium WordPress themes of 2018, in order from most expensive to least, to give your website a makeover that’s sure to result in increased sales.

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. In comparison to findings from 2018 and 2019, this represents a 7% increase. It’s faster!”. “We

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

Hubspot

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. It no longer works well. Practice creating short, engaging clips (no more than two minutes) during which you introduce yourself, deliver value (maybe with a quick tip), and ask to schedule a call. Video prospecting. Highly customized outreach.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

RebelMouse

APRIL 3, 2018

That's why we do our best to keep you up to date with every important platform initiative. August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Webbiquity

SEPTEMBER 22, 2020

Six months into the pandemic, how have IT buying plans and practices changed? For example: In 2018, only 13% of employees worked remotely most of the time. Over the spring and summer, IT purchasing priorities, not surprisingly, shifted to pandemic-related needs to supporting a remote work force.

Enterprise Management 253

Enterprise Management Work Management Purchase Marketing Management 253

PathFactory

JANUARY 3, 2019

Taking note of your hits and misses from the last 365 days allows you to take stock of what worked (and what didn’t) and use those learnings to make the following year even better. It doesn’t hurt to see what worked well (and not so well) for other marketing teams either. Q1 2018: The Great Gate Debate. And it worked.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Digital Marketing World Forum

MAY 22, 2019

EDAA published its 2018 Activity Report , which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial issues as we move forward. 2018 was a pivotal year for data privacy in the European Union.

Advertisements 54

Advertisements Advertising Privacy Transparency 54