KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the United States market, 24% of our media time is spent on the mobile device yet only 8% of advertising dollars are aligned there. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

JANUARY 26, 2015

” It must be that time of year when we start to plan out which marketing events we want to attend. Without any further ado, here is: The Best Marketing Conferences Of 2015. Social Media Strategies Summits February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. 4) Plan on presenting what you learned to your team when you return. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

B2B Marketing Traction

JANUARY 15, 2015

New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. She has been asked to speak about LinkedIn to a variety of groups, including the Institute of Management Consultants, ProVisors, the Association for Strategic Planning and others. Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

JANUARY 20, 2015

On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles. What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.” Manufacturing CEO.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

Onalytica B2B

MARCH 18, 2015

Digital tools are also enabling disease prevention planning based on genetic risk factors, from heart disease to certain types of cancer. The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

ANNUITAS

JANUARY 13, 2015

The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Martech

MARCH 10, 2022

An incredible 82% of brands planning or in the midst of transforming their internal media operating model. While 76% are planning or undergoing a transformation of their external agency model. This is a huge increase from 27% in 2015, the first year the survey was conducted. Processing.Please wait.

Digital Transformation 105

Digital Transformation Advertising Agencies Paid Search Agency eCommerce 105

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. MozCon - July 13-15, 2015 Seattle, WA.

Webcast 40

Webcast Webinar Metrics Conference Curation 40

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. Social Media Video Explodes. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016!

Planning 50

Planning Best Practices Conference Cross-Selling 50

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. For anyone that has spent time working in social media, this process may actually feel familiar.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Social media’s no longer the new kid on the block.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. Using Rich Media To Convert Random Readers. percent) than non-users of video (2.9 percent).

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. For example: Heidi Cohen believes that 2015 will be the year of video for two reasons.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. In 2015, 78% of marketers said that video was an important part of their marketing strategy. In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. By 2021, 93% of marketers answered the same way.

Stats 98

Stats Video Marketing Planning Emarketing 98

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Just as we did last year , we’ve identified key trends to watch in the new year.

Planning 48

Planning Work Management Trends Marketing Management 48

Hubspot

APRIL 1, 2020

We've all been there, especially with social media predictions. Although we're always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don't always go as planned. In this post, we're going to look at the top social media predictions that marketing experts got wrong.

Social Media 95

Social Media Social Marketing Planning Media 95

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Have a plan but don’t over-produce. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

SEPTEMBER 9, 2021

Stakeholders may include health plans, state governments, healthcare facilities, members, transportation providers (both current and potential), Veyo partners, employees (both current and potential), and the media.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Content Standard

JANUARY 24, 2015

But in 2015, who you know will matter more than ever—especially when it comes to building and growing your digital brand. For example, in its “ #SocialMarketing Planning Guide for 2015 ,” the firm finds that connections create opportunities to essentially amplify a brand’s reach and ability to engage with others.

Peer-to-peer 40

Peer-to-peer Planning Trust Marketing Social Networks 40

Content Standard

JUNE 4, 2015

I’ve written before about the digital media industry’s transition into the technology space. This article will serve as a roundup of interesting evolutions in the digital media industry over 2015. Many media companies have also begun to get in on the game. This is another example of Time Inc. Business Insider.

Product 40

Product Media Work Management Custom Publishing 40

Content Standard

JANUARY 19, 2015

Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. The survey found that just 10 percent of marketers believe new innovations will have a definite impact on their 2015 marketing strategies. 14 percent said improved data collection and management.

Email Marketing 40

Email Marketing Marketing & Strategy Marketing Strategy Tips 40

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. 30% of people lack the time to create video content but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023. 71% of marketers created social media videos in 2022. Anticipating 2023, the trajectory for video usage is on the rise.

Statistics 88

Statistics Video Marketing Planning Allocation 88

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. It is that time in the year again. Demand Generation. source ). >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Anyword

OCTOBER 19, 2022

Here, we’ll dive into the importance and impact of affiliate marketing, as well as eight key strategies to incorporate into your plan today. Search interest in the keyword “affiliate marketing” is up 200% since 2015. Social media. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases?

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Discover how Choozle, your strategic partner in navigating the modern media landscape can help with CTV and audio advertising. Fast forward to 2023, and that number has surged to approximately 1.8

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 108

Digital Asset Management Enterprise Management CMS Development Work Management 108

Content Standard

JANUARY 10, 2015

PR Newswire and the Content Marketing Institute collaborated on a survey that found 87 percent of content marketers are planning to either increase or maintain their budgets for paid promotion. in November, making it the media publisher’s exclusive provider of headline recommendations on its network of websites.

Promotion 40

Promotion Allocation Content Case Study 40

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” As a result, it looks like we’re barreling towards a new era of social media. But to really understand what the next era of social media will look like, we first need to understand how we got here. The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114