Remove spot
article thumbnail

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Martech

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. They made a big splash with a Super Bowl ad, and executed a number of short video spots that showed everyday situations where Ricola can help.

article thumbnail

How to Spot a Tactical Marketer

ANNUITAS

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). According to a 2014 study by the Fournaise Marketing Group , 64% of marketers use brand awareness as their top return on investment (ROI) key performance indicator (KPI) and 58% include clicks, likes, and tweets in the top five metrics.

Tactics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing Is The Top Marketing Priority of 2014

Marketing Insider Group

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014. Content Marketing'

article thumbnail

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com.

article thumbnail

The Big Difference Between the Ads People Love and Ads People Hate

Contently

In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency. Most advertising videos shops follow an age-old model: They sell a flashy idea for an ad spot to a client, invest a huge budget to produce the spot, and buy media to support it. To be clear it’s my spot. It Sounds Like a Revolution.

article thumbnail

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Adobe Experience Cloud Blog

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers.

article thumbnail

Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program

Zoominfo

Many corporate leaders still have blind spots when it comes to the obstacles confronting an employee from an underrepresented group. They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. .

Zoominfo 246