Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” For the predictions for 2014, you will just have to listen. Please Support Our Sponsors. Listen Now.

Social Media 147

Social Media Skype Media Paid Search Agency 147

KoMarketing Associates

OCTOBER 16, 2014

This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Martech

APRIL 10, 2024

followers) Eldad Postan-Koren Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. It attempts to help firms keep up with their competition in the increasingly digitized global economy. What is CASL?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Convince & Convert

JANUARY 17, 2014

The Big 3 Heading into 2014. ” If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be?

Skype 137

Skype Aggregators Social Media RSS 137

Tomorrow People

DECEMBER 6, 2018

Employees must be more reactive, productive and innovative than ever – yet they must also find balance with their personal lives. In 2014, Annabel changed the way the marketing department is structured by developing its own internal agency, Deloitte 368, named after the Pantone reference for the green dot in the company’s logo.

CMO 136

CMO Advertising Agencies Paid Search Agency Personalization 136

ANNUITAS

MARCH 11, 2015

March 11, 2014- DemandGen Report. B2B Marketers Leverage the Marketing Cloud to Personalize Data. How are marketers taking advantage of the Marketing Cloud? News & Press'

B2B Marketing 100

B2B Marketing Personalization B2B Press 100

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Crimson Marketing

OCTOBER 8, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. If your goal is to create lower quality content, then try automating your content strategies. But obviously that’s not your goal! .

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. A personal brand is a basic requirement for both freelancers and entrepreneurs.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Golden Spiral

AUGUST 4, 2022

As far back as 2014, Pew Research found that 80% of Internet users said they were concerned about third parties like advertisers accessing the data they share online. 61% did not appreciate that online services may be more efficient because of increased access to personal data. As always in marketing, the best story wins.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. Users were incentivized to participate knowing they would receive a personalized result assessing their Big Data aptitude as well as recommended next steps. Discovery Channel: What’s Your Shark Personality? The ‘What’s Your Shark Personality?’

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

KoMarketing Associates

APRIL 1, 2014

Everything is Becoming Personalized. It’s no secret that personalized search has become a huge part of Google over the years. But personalization is going beyond the search engines, with social networks working to be as personalized as possible.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. But instead of gauging your efforts against “rankings” (a dubious metric in an age of increasingly personalized search), measure how effective search is at driving your business results. (Photo credit: Steve Rhodes).

Paid Content 80

Paid Content Google RSS SEM 80

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. These are our top marketing event picks for 2014: January. Event Marketing'

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Customer Experience Matrix

OCTOBER 17, 2014

Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. Nor does the system handle real-time updates or allow queries by external systems for purposes like message personalization.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. Creepy -- or great marketing? The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” Similarly, P&G took a similar approach with their Thanks Mom ad at the 2014 Olympics. The only kind of marketing that helps businesses connect with real people is personal content. ” I promise I will get to that.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Vidyard

OCTOBER 13, 2014

The post 20 Tweetable Tips from Ignite 2014 appeared first on Vidyard. Produce great video content.” ” (Click to Tweet) Mathew Sweezey presents Measuring Past The Click: How to Value Your Content Marketing “Your customers aren’t in it to be engaged. Dive deeper into the keynote presentations here !

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Hubspot

JULY 10, 2018

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. Whilst on one hand we’re more informed than ever about how marketers may be controlling our personal data, and are more cautious about protecting it. Personalization.

Privacy 76

Privacy Personalization Terms and Conditions Privacy Policies 76

Martech

JANUARY 19, 2023

And they expect you to deliver highly-personalized experiences while respecting their privacy. Join the ranks of nearly 60,000 marketers who have trusted MarTech since 2014 to equip them with the tools and tips they need to power organizational success. Customers want you to know who they are – regardless of the channel they’re on.

Privacy 111

Privacy Case Study Case Studies Marketing Management 111

Integrated B2B

NOVEMBER 25, 2013

Where will 2014 take us? If Apple were to ever release a smart watch, it would be in 2014. Google Now, a personal assistant application for iOS and Android devices, is a good indication of what the UI will look like. The post New B2B technology in 2014 appeared first on IntegratedB2B. Maybe it’ll be smart watches.

B2B 40

B2B Marketing Management Pricing Price 40

Biznology

MARCH 8, 2021

In a 2014 Harvard Business Review article, “ Why We Fight ,” Annie McKee writes: “The problem is, we’re not working in a perfect world, and none of us is perfect. At the top of my list of sources of work conflict are: personal insecurity, the desire for power and control, and habitual victimhood.”. Click to Tweet.

Organization 197

Organization Terms and Conditions Cost Promotion 197

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SendX

FEBRUARY 26, 2021

Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Zoominfo

SEPTEMBER 22, 2023

We can notify you through your CRM or Slack for follow-up, or you can reach out to champions directly with personalized emails, display ads, or social campaigns. We actually helped start this category back in 2014 through a partnership with Bombora.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Back 2 Basics Marketing

MAY 19, 2014

Social media serves as a prime extension of our dynamically, creative personal marketing touch. Here are 7 social media trends for 2014 that we believe can substantially grow your business clientele in the midst of an ever-evolving and changing social media landscape.

Social Media 40

Social Media Trends Media Facebook 40

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Customer Experience Matrix

DECEMBER 13, 2020

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed. events have changed forever. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Oktopost

OCTOBER 5, 2022

Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Hinge Marketing

JANUARY 1, 2014

I suppose we each have our own predictions; here are five disruptive forces that I believe will make their mark in 2014. This creates a personal brand that is recognizable industry-wide. What will the new year hold for this volatile industry? Number 5: 3-D Technology – Not just for movie theaters.

Lead Ranking 48

Lead Ranking Transparency Webinar Metrics Linkedin 48

Vidyard

MAY 27, 2014

Lots of talk about Account Based Marketing (ABM) and how to use a mix of technologies to do highly targeted, and highly personalized, marketing campaigns to attract the big fish. The post 5 Key Marketing Takeaways from Sirius Decisions Summit 2014 appeared first on Vidyard. Which company impressed you the most?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50