Expert insights. Personalized for you.
Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. If you’re interested, Christine Nurnberger, Vice President, Marketing, SunGard Availability Services, will also be speaking at MarketingSherpa Email Summit 2014, presenting more results from this campaign. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20. MORE
4 Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. MORE
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. However, when the report is broken down into just B2B and B2C marketers, some interesting trends emerge: Content Marketing is seen as the most exciting opportunity of 2014 for B2B Marketers. MORE
Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program. It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. ADP | Rockwell Automation | Tivoli | W.W. Grainger. Best Data Orchestration. MORE
Was one of your 2014 goals to get out more and meet other marketers in your area MORE
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. Cannes Lions Predictions 2014 from Bridget Jung. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Late last year I shared the 25 best presentations of the year on slideshare. MORE
According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow. MORE
The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have. In fact, we found that more than 53% of respondents are already using automation, and another 17% will invest in 2014. Not surprisingly, by the end of 2014, 70% of respondents will have invested in marketing automation. MORE
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts. MORE
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a MORE
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!): MORE
As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. On behalf of the InsideView team, we wish you a successful and fiery 2014. Lighting a Fire Under the Sales Process. Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. The days of blazing through volumes of generic outreach and uninformed calls are over. MORE
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Gone are the days when a mobile-enabled web presence was an afterthought. MORE
If you survey the many accomplished marketers here at OpenWorld 2014, though, many of them will tell you that the right practices and principles go hand-in-hand with the right platforms. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. MORE
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. MORE
We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014 : A Modern Marketing Experience, July 16-18 in San Francisco. Join us at Interact 2014! Check out the event page to learn more about Interact 2014, including session agendas and special guest info! An Insider’s Guide to San Francisco During Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. MORE
by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. MORE
It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.] MORE
My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list. MORE
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it? MORE
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. MORE
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3 MORE
Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. MORE
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. In a 2014 MarketingExperiements Web clinic, testing the time of the “ask” in a call script led to a 31% response increase. MORE
I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing conetnt marketing Digital marketing Engineering marketing videos MORE
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Check out The 2014 Demand Gen Report B2B Buyer Behavior Survey Report for more findings. . MORE
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. MORE
The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. MORE
It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. MORE
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs. population in 2014 (vs. MORE
So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry. MORE
Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. MORE
Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. MORE
Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. MORE
The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing MORE
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed. MORE
Dreamforce df14 dreamforce 2014 Inny Awards Salesforce Dreamforce Earlier this evening, at an awards ceremony held at The […]. MORE
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Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. MORE
2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? B2B Marketing Content Marketing Internet Marketing Mobile Marketing Public Relations Slider Social Media Marketing 2014 Electric car instagram prediction social media (Photo credit: Wikipedia). MORE
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014 Image Credit: Content Marketing World. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers. MORE
Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Check out the Interact 2014 event page to learn more, including session agendas and more special guest info! 5 Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. MORE
2014 Related Topics Oracle
JANUARY 8, 2014
Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
Industrial Marketing Today
DECEMBER 16, 2014
It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.]
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Biznology
JANUARY 13, 2014
2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? B2B Marketing Content Marketing Internet Marketing Mobile Marketing Public Relations Slider Social Media Marketing 2014 Electric car instagram prediction social media (Photo credit: Wikipedia).
Webbiquity
APRIL 14, 2014
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs. population in 2014 (vs.
Oracle
JANUARY 22, 2014
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts.
Oracle
OCTOBER 15, 2014
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!):
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
Oracle
JUNE 17, 2014
by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web.
Oracle
OCTOBER 17, 2014
Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.
Oracle
FEBRUARY 10, 2014
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Check out The 2014 Demand Gen Report B2B Buyer Behavior Survey Report for more findings. .
B2B Lead Generation
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. In a 2014 MarketingExperiements Web clinic, testing the time of the “ask” in a call script led to a 31% response increase.
|
Webbiquity
APRIL 16, 2014
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Gone are the days when a mobile-enabled web presence was an afterthought.
Oracle
JULY 17, 2014
4 Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action.
Industrial Marketing Today
JANUARY 14, 2014
I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing conetnt marketing Digital marketing Engineering marketing videos
Oracle
JUNE 23, 2014
Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Check out the Interact 2014 event page to learn more, including session agendas and more special guest info! 5 Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down.
Marketing Insider Group
JULY 23, 2014
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. Cannes Lions Predictions 2014 from Bridget Jung. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Late last year I shared the 25 best presentations of the year on slideshare.
The Forward Observer
SEPTEMBER 15, 2014
Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report.
Ignite Tech
OCTOBER 4, 2014
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.
ANNUITAS
MAY 22, 2014
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a
Sales Intelligence View
OCTOBER 13, 2014
Dreamforce df14 dreamforce 2014 Inny Awards Salesforce Dreamforce Earlier this evening, at an awards ceremony held at The […].
Oracle
SEPTEMBER 29, 2014
If you survey the many accomplished marketers here at OpenWorld 2014, though, many of them will tell you that the right practices and principles go hand-in-hand with the right platforms. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle.
Oracle
JUNE 3, 2014
We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014 : A Modern Marketing Experience, July 16-18 in San Francisco. Join us at Interact 2014! Check out the event page to learn more about Interact 2014, including session agendas and special guest info! An Insider’s Guide to San Francisco During Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
KoMarketing Associates
DECEMBER 4, 2014
So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.
KoMarketing Associates
APRIL 1, 2014
It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.
Marketing Insider Group
MARCH 17, 2014
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. However, when the report is broken down into just B2B and B2C marketers, some interesting trends emerge: Content Marketing is seen as the most exciting opportunity of 2014 for B2B Marketers.
Crimson Marketing
FEBRUARY 13, 2014
The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing
ANNUITAS
JULY 24, 2014
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.
Sales Intelligence View
JANUARY 6, 2014
As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. On behalf of the InsideView team, we wish you a successful and fiery 2014. Lighting a Fire Under the Sales Process. Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. The days of blazing through volumes of generic outreach and uninformed calls are over.
Writing on the Web
NOVEMBER 27, 2014
My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.
Cody Ward
JANUARY 8, 2014
The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
KoMarketing Associates
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?
KoMarketing Associates
OCTOBER 16, 2014
According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow.
B2B Lead Generation
FEBRUARY 10, 2014
Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. If you’re interested, Christine Nurnberger, Vice President, Marketing, SunGard Availability Services, will also be speaking at MarketingSherpa Email Summit 2014, presenting more results from this campaign. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20.
KoMarketing Associates
JANUARY 27, 2014
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.
Lattice
OCTOBER 24, 2018
Was one of your 2014 goals to get out more and meet other marketers in your area
Oracle
MARCH 12, 2014
The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have. In fact, we found that more than 53% of respondents are already using automation, and another 17% will invest in 2014. Not surprisingly, by the end of 2014, 70% of respondents will have invested in marketing automation.
Webbiquity
NOVEMBER 11, 2014
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us.
Crimson Marketing
JANUARY 14, 2014
Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.
Fathom
SEPTEMBER 23, 2014
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014 Image Credit: Content Marketing World. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers.
ANNUITAS
JANUARY 14, 2014
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3
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