2014 Related Topics 
Webbiquity
APRIL 14, 2014
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs. population in 2014 (vs.
Industrial Marketing Today
DECEMBER 16, 2014
It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.]
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Biznology
JANUARY 13, 2014
2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? B2B Marketing Content Marketing Internet Marketing Mobile Marketing Public Relations Slider Social Media Marketing 2014 Electric car instagram prediction social media (Photo credit: Wikipedia).
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
B2B Lead Generation
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. In a 2014 MarketingExperiements Web clinic, testing the time of the “ask” in a call script led to a 31% response increase.
Webbiquity
APRIL 16, 2014
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Gone are the days when a mobile-enabled web presence was an afterthought.
Industrial Marketing Today
JANUARY 14, 2014
I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. I’ll [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing conetnt marketing Digital marketing Engineering marketing videos
Fathom
SEPTEMBER 23, 2014
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014 Image Credit: Content Marketing World. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers.
The Forward Observer
SEPTEMBER 15, 2014
Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report.
ANNUITAS
MAY 22, 2014
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a
Marketing Insider Group
MARCH 17, 2014
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. However, when the report is broken down into just B2B and B2C marketers, some interesting trends emerge: Content Marketing is seen as the most exciting opportunity of 2014 for B2B Marketers.
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KoMarketing Associates
DECEMBER 4, 2014
So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.
KoMarketing Associates
APRIL 1, 2014
It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.
B2B Lead Generation
FEBRUARY 10, 2014
Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. If you’re interested, Christine Nurnberger, Vice President, Marketing, SunGard Availability Services, will also be speaking at MarketingSherpa Email Summit 2014, presenting more results from this campaign. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20.
Crimson Marketing
FEBRUARY 13, 2014
The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing
ANNUITAS
JULY 24, 2014
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.
Writing on the Web
NOVEMBER 27, 2014
My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.
KoMarketing Associates
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?
KoMarketing Associates
OCTOBER 16, 2014
According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow.
KoMarketing Associates
JANUARY 27, 2014
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.
Fathom
APRIL 25, 2014
Fathom participated in FDIC 2014 to support a client, Akron Brass, and gain additional industry knowledge and relationships. FDIC 2014 was held in early April for its 86th year in Indianapolis, Indiana, with more than 32,000 attendees representing over 55 countries. Instructors Conference 2014 appeared first on Fathom. Manufacturing FDIC 2014 Fire Department Instructors Conference Indianapolis Combat Challenge.
Webbiquity
NOVEMBER 11, 2014
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us.
Fathom
APRIL 30, 2014
The post PPC Hero Conference 2014 (Recap) appeared first on Fathom. This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. It truly proved to be a place where innovative, creative minds gathered (in the heart of Austin, Texas) to talk shop, share successes and strategize on ways to stay ahead of the digital marketing curve.
Lattice
OCTOBER 24, 2018
Was one of your 2014 goals to get out more and meet other marketers in your area
Fathom
APRIL 29, 2014
Social advertising in 2014 is only on the rise, so whether the feedback thus far has been positive or negative, there is still plenty of time to test with different social networks and find your own success. Stay tuned as 2014 carries out its first full year of social advertising for many of these networks, and hope for a continued user-friendly (and potentially revenue-generating) experience! The post Social Advertising Trends in 2014 appeared first on Fathom.
Crimson Marketing
JANUARY 14, 2014
Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.
ANNUITAS
JANUARY 14, 2014
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3
Customer Experience Matrix
FEBRUARY 4, 2014
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. A few interesting trends stood out: revenue growth is accelerating.
Pointclear
MAY 30, 2014
Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation. His point was that before a business can transform, it needs to reframe.
Crimson Marketing
JANUARY 8, 2014
The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. Let’s get straight to it. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. The Collaborative Economy. This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB).
KoMarketing Associates
JUNE 16, 2014
As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1.
Pointclear
JULY 22, 2014
The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.
Leading Results Rambings
MARCH 16, 2014
March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most marketing tactics. Marketing tactics
ANNUITAS
MAY 28, 2014
I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there.
ANNUITAS
MARCH 20, 2014
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event.
Customer Experience Matrix
OCTOBER 17, 2014
photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform.
Fathom
JANUARY 2, 2014
The post Marketing Words To Avoid in 2014 (or Any Year) appeared first on Fathom. I don’t make New Year’s resolutions, but I do generally adhere to certain principles throughout my daily and professional lives. One of them applies to writing … in this case, writing about marketing. The philosophy is simple: Avoid marketing-speak. How do you write about marketing without using all these popular expressions, some may ask. To them I say: Very carefully.
Fathom
MAY 2, 2014
The post Hero Conference 2014: Key Learnings in Paid Search appeared first on Fathom. Thanks to Aimclear for the blanket! :). I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC.
EMagine B2B Blog
DECEMBER 26, 2014
To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates.
Marketo
NOVEMBER 11, 2014
Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Innovation in Marketing: A 2014 Survey Report was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
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