Must Attend Marketing Events In 2014


Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.

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Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.]


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10 Questions about 2014


2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? B2B Marketing Content Marketing Internet Marketing Mobile Marketing Public Relations Slider Social Media Marketing 2014 Electric car instagram prediction social media (Photo credit: Wikipedia).

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs. population in 2014 (vs.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014


10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts.

Celebrate the 2014 Markie Award Winners!


To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!):

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

John Legend Coming to Interact 2014


by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web.

5 Marketing Takeaways From Dreamforce 2014


Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey


by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Check out The 2014 Demand Gen Report B2B Buyer Behavior Survey Report for more findings. .

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. In a 2014 MarketingExperiements Web clinic, testing the time of the “ask” in a call script led to a 31% response increase.

21 Vital Mobile Marketing Facts and Statistics for 2014


According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Gone are the days when a mobile-enabled web presence was an afterthought.

4 Tips For Data-Driven Glory: Insights From Interact 2014


4 Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action.

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

Industrial Marketing Today

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at There are some interesting and encouraging findings. I’ll [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing conetnt marketing Digital marketing Engineering marketing videos

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014


Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Check out the Interact 2014 event page to learn more, including session agendas and more special guest info! 5 Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down.

12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. Cannes Lions Predictions 2014 from Bridget Jung. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Late last year I shared the 25 best presentations of the year on slideshare.

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HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report.

Your Dreamforce 2014 Reading List

Ignite Tech

Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

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From SiriusDecisions Summit 2014…


After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a

Congratulations to 2014 Inny Award Winners

Sales Intelligence View

Dreamforce df14 dreamforce 2014 Inny Awards Salesforce Dreamforce Earlier this evening, at an awards ceremony held at The […].


Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School


If you survey the many accomplished marketers here at OpenWorld 2014, though, many of them will tell you that the right practices and principles go hand-in-hand with the right platforms. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle.

How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014


We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014 : A Modern Marketing Experience, July 16-18 in San Francisco. Join us at Interact 2014! Check out the event page to learn more about Interact 2014, including session agendas and special guest info! An Insider’s Guide to San Francisco During Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.

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What to Know: SMX West 2014 Takeaways

KoMarketing Associates

It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.

Content Marketing Is The Top Marketing Priority of 2014

Marketing Insider Group

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. However, when the report is broken down into just B2B and B2C marketers, some interesting trends emerge: Content Marketing is seen as the most exciting opportunity of 2014 for B2B Marketers.

3 Colossal Social Media Marketing Trends of 2014

Crimson Marketing

The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing

Follow Up – My 2014 Content Marketing Predictions


Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

2014: Enter CRM Intelligence

Sales Intelligence View

As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. On behalf of the InsideView team, we wish you a successful and fiery 2014. Lighting a Fire Under the Sales Process. Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. The days of blazing through volumes of generic outreach and uninformed calls are over.

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10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.

The 2014 Digital Marketing Ecosystem

Cody Ward

The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.

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SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?

SMX East 2014: Key Takeaways & Statistics from the Show

KoMarketing Associates

According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow.

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. If you’re interested, Christine Nurnberger, Vice President, Marketing, SunGard Availability Services, will also be speaking at MarketingSherpa Email Summit 2014, presenting more results from this campaign. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

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February 2014 San Francisco #MKTGNerd Approved Events


Was one of your 2014 goals to get out more and meet other marketers in your area

Common Concerns With Marketing Automation: Where Do You Rank?


The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have. In fact, we found that more than 53% of respondents are already using automation, and another 17% will invest in 2014. Not surprisingly, by the end of 2014, 70% of respondents will have invested in marketing automation.

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us.

The Future of Social Media: My 2014 Prediction

Crimson Marketing

Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.

Content Marketing World 2014: What We Learned


Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014 Image Credit: Content Marketing World. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers.

Content Greats of 2014 for B2B Marketers


A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3