INDUSTRY INSIGHTS YOUR PEERS ARE READING
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement. MORE
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. MORE
Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program. It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. ADP | Rockwell Automation | Tivoli | W.W. Grainger. Best Data Orchestration. MORE
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. MORE
According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. At the beginning of October, Derek and I headed down to New York for SMX East. MORE
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. MORE
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. MORE
Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Over 100 B2B Content Marketing Statistics for 2014. I recommend this post to anyone that wants a quick snapshot of content marketing in 2014. — Rand Fishkin (@randfish) June 18, 2014. MORE
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a MORE
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!): MORE
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Gone are the days when a mobile-enabled web presence was an afterthought. MORE
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. MORE
About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Check out the event page to learn more about Interact 2014, including session agendas and more special guest info! . MORE
Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. Yep that’s right! MORE
Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. MORE
As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. MORE
It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.] MORE
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. MORE
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. MORE
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. MORE
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). MORE
Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation. MORE
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3 MORE
Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. MORE
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. MORE
photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. MORE
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. MORE
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post! MORE
by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. MORE
It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. MORE
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( MORE
So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. MORE
With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Olympic rings. MORE
As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members. A photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST. Top 12 KoMarketing Blog Posts of 2014. MORE
Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. MORE
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. MORE
Dreamforce df14 dreamforce 2014 Inny Awards Salesforce Dreamforce Earlier this evening, at an awards ceremony held at The […]. MORE
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. MORE
2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? (Photo credit: Wikipedia). MORE
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014 MORE
2014 Related Topics 
Webbiquity
APRIL 14, 2014
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. (
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013.
Webbiquity
APRIL 16, 2014
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Gone are the days when a mobile-enabled web presence was an afterthought.
ViewPoint
MAY 30, 2014
Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation.
ViewPoint
JULY 22, 2014
The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.
Webbiquity
MARCH 11, 2014
Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.
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Marketing Insider Group
JULY 23, 2014
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence.
KoMarketing Associates
DECEMBER 4, 2014
So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true.
Marketing Insider Group
DECEMBER 10, 2014
Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. Yep that’s right!
KoMarketing Associates
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am.
Marketing Insider Group
MARCH 17, 2014
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.
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Webbiquity
NOVEMBER 11, 2014
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post!
KoMarketing Associates
OCTOBER 16, 2014
According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. At the beginning of October, Derek and I headed down to New York for SMX East.
The Point
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.
KoMarketing Associates
JANUARY 27, 2014
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest).
Modern Marketing
JANUARY 22, 2014
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.
Modern Marketing
FEBRUARY 11, 2014
by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers.
Industrial Marketing Today
DECEMBER 16, 2014
It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.]
ANNUITAS
MAY 22, 2014
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a
KoMarketing Associates
JUNE 16, 2014
As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy.
Modern Marketing
JUNE 17, 2014
About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Check out the event page to learn more about Interact 2014, including session agendas and more special guest info! .
Fathom
SEPTEMBER 23, 2014
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014
Webbiquity
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
KoMarketing Associates
DECEMBER 22, 2014
As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members. A photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST. Top 12 KoMarketing Blog Posts of 2014.
Ignite Tech
OCTOBER 4, 2014
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month.
ANNUITAS
JANUARY 14, 2014
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3
Modern Marketing
JANUARY 8, 2014
Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
Customer Experience Matrix
FEBRUARY 4, 2014
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot.
Modern Marketing
FEBRUARY 10, 2014
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.
KoMarketing Associates
APRIL 1, 2014
It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.
Sales Intelligence View
OCTOBER 13, 2014
Dreamforce df14 dreamforce 2014 Inny Awards Salesforce Dreamforce Earlier this evening, at an awards ceremony held at The […].
The Forward Observer
SEPTEMBER 15, 2014
Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling.
B2B Lead Generation
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason.
Customer Experience Matrix
OCTOBER 17, 2014
photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy.
KoMarketing Associates
DECEMBER 30, 2014
Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Over 100 B2B Content Marketing Statistics for 2014. I recommend this post to anyone that wants a quick snapshot of content marketing in 2014. — Rand Fishkin (@randfish) June 18, 2014.
ANNUITAS
JULY 24, 2014
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.
KoMarketing Associates
JANUARY 13, 2014
With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Olympic rings.
ANNUITAS
MARCH 20, 2014
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.
Modern Marketing
OCTOBER 15, 2014
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!):
Modern Marketing
SEPTEMBER 16, 2014
Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program. It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. ADP | Rockwell Automation | Tivoli | W.W. Grainger. Best Data Orchestration.
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