Marketing Insider Group

FEBRUARY 20, 2018

has grown by nearly 150,000 since 2014 to 8,751,000. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. As the number of […].

Online Marketing 236

Online Marketing Tips Statistics Internet Marketing 236

Marketing Insider Group

APRIL 15, 2017

In 2014, after. Everywhere you turn, there’s someone in marketing talking about how to handle this “noisy world” of ours: But here’s the deal: Noise is not your problem. The post Marketers: Stop Complaining About a “Noisy World” – Noise Is Not Your Problem appeared first on Unthinkable.

Marketing 217

Marketing Content Marketing Content 217

Webbiquity

DECEMBER 19, 2023

Apparently Google thinks this guest post from November 2014 still provides valuable insights. #4: 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? What characteristics do you need to succeed in today’s data-driven marketing world?

Paid Search Agency 194

Paid Search Agency B2B Marketing Screencast Planning 194

Marketing Insider Group

JANUARY 4, 2021

Jaime is Senior Marketing Specialist at RSM and an experienced marketing and communications professional who has led RSM’s marketing webinar program since 2014. We look forward to hearing more in the future as you expand and innovate your webinar program at RSM and more. Connect with her on Linked-In.

Webinar Metrics 350

Webinar Metrics Webcast Digital Transformation Peer-to-peer 350

Tony Zambito

JANUARY 3, 2022

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.

Education 212

Education Tactics B2B Service 212

Marketing Insider Group

AUGUST 16, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.

Studies 182

Studies Linkedin Research B2B 182

Marketing Insider Group

MARCH 9, 2023

Though it was published in 2014, it’s still a great starting point for government research data in the US. You can find data on anything from natural resources to traffic patterns to commercial development.

Stats 307

Stats Advertising Agencies Paid Search Agency Work Management 307

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. A 2014 study by BIA Kelsey showed that around 61% of American small businesses earn more than half of their annual revenues from repeat customers. In 2018, email marketing earned an average of $38 per every $1 spent.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Biznology

MAY 18, 2021

D’Aprix, often called “the father of internal communications,” has served on ROI Communication’s Board of Advisors since 2005, is an internationally known consultant, lecturer and author, an IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange.

Consulting 197

Consulting ROI Conversion Organization 197

Webbiquity

FEBRUARY 13, 2018

Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. This was the third post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1: 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Social Media 231

Social Media Stats Social Marketing Paid Search Agency 231

Customer Experience Matrix

DECEMBER 13, 2020

This is a broad trend spanning continents and stretching back for years (see Martin Gurri’s uncannily prescient The Revolt of the Public , published in 2014), Socially, the trend presents itself as a loss of trust in institutions , the benefits of technology , and credentialed experts in general. . - trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Are you familiar with the concept of a social media hub?

Social Media 268

Social Media Media Aggregators Display 268

Customer Experience Matrix

JUNE 10, 2017

In particular, they want to move all clients from the original CheetahMail platform to Marketing Suite, which was launched in 2014. Looking ahead, newly-named Cheetah CEO Sameer Kazi, another ExactTarget veteran, said the company’s immediate priorities are to consolidate and modernize its technology.

Enterprise Management 0

Enterprise Management Marketing Management Conference API 0

Zoominfo

JUNE 25, 2019

The post Data Decay & B2B Database Marketing [Infographic] appeared first on ZoomInfo Blog.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Customer Experience Matrix

DECEMBER 8, 2024

Although ActionIQ has been a significant CDP since its founding in 2014, the company was always a bit different from most other CDPs. At 75 employees and $71 million in funding since it was founded in 2014, it's smaller than ActionIQ but still a substantial business. Lets look at it from three perspectives. Significance for ActionIQ.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update. More recently, they added another “E” to the equation, leaving us with today’s Google EEAT.

Guidelines 314

Guidelines Lead Scoring Lead Ranking SERP 314

Biznology

MARCH 8, 2021

In a 2014 Harvard Business Review article, “ Why We Fight ,” Annie McKee writes: “The problem is, we’re not working in a perfect world, and none of us is perfect. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important? Click to Tweet.

Organization 197

Organization Terms and Conditions Cost Promotion 197

KoMarketing Associates

JANUARY 16, 2018

Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision. Source: The Ultimate Guide To CMS. SEO Clues To Reveal A Killer Content Marketing Plan.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Influitive

FEBRUARY 12, 2021

The world’s leading cloud software company powering social good, Blackbaud launched its advocacy community Blackbaud Champions in 2014, with the goal of […]. The post Built with heart: How Blackbaud drives advocacy with empathy and engagement appeared first on Influitive.

Communities 147

Communities Webinar Metrics Software Ad Building 147

Content Marketing Institute

AUGUST 17, 2020

million posts between 2014 and 2020. Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5

Facebook 145

Facebook Video Marketing Tips Social Media 145

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. 88 Acres: How Microsoft Quietly Built the City of the Future…. It reads like the title of an award-winning magazine feature.

Press 209

Press Product Case Study Case Studies 209

Webbiquity

SEPTEMBER 26, 2023

It’s hard to talk about “big events in Minnesota” with mentioning this company, which staged many of the happenings surrounding the 2018 Super Bowl as well as the 1991 World Series, 1992 Super Bowl, 1992 & 2001 NCAA Final Four and regional tournaments, the US Open, and the 2014 All-Star Game.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Biznology

JULY 24, 2017

Amazon launched a Pay to Quit program in 2014. On Cyber Monday 2014, Amazon.com facts show the company sold more than 300 items per second. To ensure that doesn’t happen again, Amazon now hires a record amount of staff over the holiday season. If a worker hands in their resignation, they’ll get $3,000. Motley Fool). billion, (MSN).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Zoominfo

OCTOBER 31, 2018

In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. They generate 200,000 views, 200+ event referrals, 4,000+ PDF downloads and nearly 1,000 leads, all by the end of December 2014 ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Contently

FEBRUARY 9, 2018

In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency. When Purina came to BuzzFeed in 2014 to run an advertising campaign, Frank didn’t pitch them on a big spot. In other words, the best ads were great stories. It Sounds Like a Revolution. BuzzFeed never ran banner ads.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Marketing Insider Group

MAY 25, 2020

This comes after the company lost billions from 2014 to 2018, leading to mass selloffs and further diversification. Obviously, the energy business is still extremely lucrative, and Hess has been around since 1919. Its stock has also performed well, but the Wall Street Journal equates that to its stake in a South American oil project.

Thought Leadership 253

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 253

Tomorrow People

OCTOBER 24, 2017

It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base. ALS Association: Amazing Virality. Remember the Ice Bucket Challenge?

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Marketing Insider Group

OCTOBER 9, 2019

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us.

Promotion 208

Promotion Content Marketing Content Marketing & Strategy 208

KoMarketing Associates

DECEMBER 24, 2019

recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% of all company budgets in 2019. This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Oktopost

SEPTEMBER 22, 2022

She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Tomorrow People

NOVEMBER 7, 2017

As far back as 2014 it was calculated that every single minute: 72 hours of video are uploaded to YouTube. Your content marketing strategy runs the risk of becoming background noise if you’re not producing original and compelling stuff, distributing it via the right channels and continually measuring and optimising your output.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Zoominfo

FEBRUARY 3, 2021

The answer is a tale as old as time: In 2014, LinkedIn acquired Bizo for $175 million, just six years after Bizo was spun out of its parent company. By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals. This all begs the question: What happened?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . And while that is great, it also shows that diversity and inclusion are important to an increasing number of businesses.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

KoMarketing Associates

MAY 27, 2020

Back in 2014, when this extension was born, my colleague, Mike Pickowicz, wrote a blog post that covers the key benefits of this extension and they all remain up to date. Callouts are an additional line of text that shows below your description line 1 or 2. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

Oktopost

DECEMBER 3, 2024

As the Director of Product and Customer Marketing at Oktopost, she has played a pivotal role in transforming how B2B organizations manage and measure social media since joining the company in 2014, when the team was just five members strong.

Training 142

Training Social Media Youtube Planning 142

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Business 120

Business Advertisements Advertising Class 120

Zoominfo

JUNE 18, 2019

Almost half of employers (45%) said that the time to fill open positions has grown since 2014 ( source ). Time-to-hire. Nearly half of employers (47%) said that unfilled positions are staying open longer due to unmatched salary requirements ( source ).

Statistics 248

Statistics Zoominfo High Quality Lead Work Management 248