Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Convince & Convert

NOVEMBER 19, 2013

We will see more and more traction with Youtility as we roll into 2014. About the Zena Weist: Three Digital Marketing Trends for 2014 and Beyond is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Yes, you can hold me to that. Empowering Employees & Fans.

Trends 165

Trends Advertising Agencies Buzz Paid Search Agency 165

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Will you make 2014 the year of content marketing at your company? The post The 2014 Content Marketing Imperative appeared first on B2B Marketing Insider. Don’t believe me? So what do you think?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 140

Planning Marketing Budget Creation Budget Programs Paid Content 140

Lattice

OCTOBER 24, 2018

Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …

Lead Ranking 230

Lead Ranking Lead Scoring Lead Marketing Qualified Leads 230

Crimson Marketing

JANUARY 14, 2014

Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Corporate Marketing'

Social Media 100

Social Media Media B2B Sales Linkedin 100

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014. Content Marketing'

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Craftmanship

DECEMBER 30, 2013

Fire your PR firm in 2014. If you’re unwilling to make that commitment, or if they’re incapable of delivering on your expectations, then it’s time to stop the insanity.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Crimson Marketing

FEBRUARY 13, 2014

The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing'

Social Media 100

Social Media Trends Social Marketing Media 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Crimson Marketing

DECEMBER 16, 2013

Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Craftmanship

APRIL 16, 2013

Make a Statement in 2014. Those 2014 Boston Marathon participants will be there next year to make a singular statement to all those who seek to hide behind violence: “We are not afraid. Join me in Boston in April 2014. The wrong country? Americans don’t back down from threats. Distance runners fear nothing.

100

100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Lattice

OCTOBER 24, 2018

Now is the time to start planning your marketing strategy and programs for 2014. Most marketing.

Planning 100

Planning Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose. This was post #2 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow!

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” For the predictions for 2014, you will just have to listen. Please Support Our Sponsors. Listen Now.

Social Media 143

Social Media Skype Media Paid Search Agency 143

KoMarketing Associates

OCTOBER 16, 2014

According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. Brinker discussed what he calls the “4 th wave of content marketing,” which is focused on content built to keep people engaged versus content built simply for consumption. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Stats 120

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Webbiquity

NOVEMBER 11, 2014

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? His goal: transcend dental medication.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

ViewPoint

MAY 30, 2014

Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation. His point was that before a business can transform, it needs to reframe.

B2B Sales 120

B2B Sales B2B Marketing B2B Examples 120

Webbiquity

DECEMBER 19, 2023

Apparently Google thinks this guest post from November 2014 still provides valuable insights. #4: 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? What characteristics do you need to succeed in today’s data-driven marketing world?

Paid Search Agency 188

Paid Search Agency B2B Marketing Screencast Planning 188

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Biznology

DECEMBER 19, 2013

2014 will certainly be another year of Content Marketing. While many businesses will still be playing catch-up in 2014, the world is moving ahead. In 2014 and beyond, look for ways that aggregated sensor data morphs into new products or apps. Anyone need to know how long the wait is at airport security?

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever. The ALS Ice Bucket Challenge. FIFA World Cup.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Industrial Marketing Today

DECEMBER 16, 2014

It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. I’ve culled the list down to 12 based on the data from my Google Analytics. 1: What’s Hot and What’s Not in [.]

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Business 118

Business Advertising Advertisements Class 118

Crimson Marketing

JANUARY 8, 2014

The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. .” This will probably be difficult for some of you, and others may excel, but only practice makes perfect. Image: Courtesy of meire-pacheco.blogspot. Corporate Marketing Other Interesting Topics'

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Crimson Marketing

OCTOBER 8, 2013

The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Image: Courtesy of Virally Blog. Corporate Marketing'

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120