It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement. MORE
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. MORE
Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program. It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. ADP | Rockwell Automation | Tivoli | W.W. Grainger. Best Data Orchestration. MORE
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. MORE
The post Seven Things I Learned at Digital Summit 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Events Social Media MORE
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. MORE
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. MORE
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a MORE
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!): MORE
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Gone are the days when a mobile-enabled web presence was an afterthought. MORE
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. MORE
About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Check out the event page to learn more about Interact 2014, including session agendas and more special guest info! . MORE
The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. MORE
The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. Let’s get straight to it. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. The Collaborative Economy. MORE
I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. MORE
The post Fused 2014 Was One for the Books appeared first on Salesfusion. Events MORE
Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. Yep that’s right! MORE
And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose. MORE
Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. MORE
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. MORE
My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. MORE
The post 7 Key takeaways from Dreamforce 2014 appeared first on Salesfusion MORE
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. MORE
Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation. MORE
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3 MORE
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. MORE
Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. MORE
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. MORE
photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. MORE
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. MORE
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post! MORE
The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer. MORE
by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. MORE
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( MORE
The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. MORE
Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. MORE
The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. MORE
The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing MORE
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. MORE
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. MORE
2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? (Photo credit: Wikipedia). MORE
Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. MORE
The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. MORE
2014 Related Topics 
Webbiquity
APRIL 14, 2014
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. (
Webbiquity
APRIL 16, 2014
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Gone are the days when a mobile-enabled web presence was an afterthought.
Webbiquity
MARCH 11, 2014
Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013.
Biznology
JANUARY 13, 2014
2014 will be a crucial year for Apple: They will either prove once and for all that they don’t need Steve Jobs to bring innovative new products to market, or they will reveal that they are out of great ideas. What are your predictions for 2014? (Photo credit: Wikipedia).
Marketing Insider Group
DECEMBER 10, 2014
Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. Yep that’s right!
Marketing Insider Group
MARCH 17, 2014
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.
Cody Ward
JANUARY 8, 2014
The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer.
Webbiquity
NOVEMBER 11, 2014
Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What are you laughing at? If the answer is “nothing,” then you need to read this post!
ViewPoint
JULY 22, 2014
The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.
Salesfusion
MARCH 14, 2014
The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
Salesfusion
MAY 27, 2014
The post Seven Things I Learned at Digital Summit 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Events Social Media
The Point
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.
ANNUITAS
MAY 22, 2014
After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a
Modern Marketing
FEBRUARY 11, 2014
by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers.
ViewPoint
MAY 30, 2014
Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation.
Salesfusion
MARCH 17, 2014
The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
Salesfusion
JANUARY 7, 2014
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Webbiquity
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
Infer
OCTOBER 4, 2014
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month.
Modern Marketing
JANUARY 22, 2014
10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.
Salesfusion
APRIL 8, 2014
The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
ANNUITAS
JULY 24, 2014
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.
Everything Technology Marketing
MARCH 25, 2014
Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.
ANNUITAS
JANUARY 14, 2014
A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3
Crimson Marketing
JANUARY 14, 2014
Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing.
Modern Marketing
JUNE 17, 2014
About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Check out the event page to learn more about Interact 2014, including session agendas and more special guest info! .
Writing on the Web
NOVEMBER 27, 2014
My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving.
ANNUITAS
MARCH 20, 2014
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.
Modern Marketing
JANUARY 8, 2014
Here is a compilation of events to inspire you in 2014. BMA 2014 May 28-30 / Chicago, IL. Which events are you most looking forward to attending in 2014? Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
Crimson Marketing
JANUARY 8, 2014
The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. Let’s get straight to it. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. The Collaborative Economy.
Modern Marketing
FEBRUARY 10, 2014
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.
Customer Experience Matrix
OCTOBER 17, 2014
photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy.
B2B Lead Generation Blog
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason.
Modern Marketing
SEPTEMBER 16, 2014
Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program. It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. ADP | Rockwell Automation | Tivoli | W.W. Grainger. Best Data Orchestration.
Customer Experience Matrix
FEBRUARY 4, 2014
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot.
Modern Marketing
OCTOBER 15, 2014
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Check out the full list of the 2014 Markie Award Winners (drumroll please!):
Webbiquity
DECEMBER 10, 2013
And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose.
Crimson Marketing
FEBRUARY 13, 2014
The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. Corporate Marketing
ANNUITAS
MAY 28, 2014
I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
165 
Let's personalize your content