SmartBug Media

MARCH 17, 2020

The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012. The “link disavow” feature rolled out in October 2012 was Google’s public answer to concern about Negative SEO. Obviously, Google wants everyone to play by the rules.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

APRIL 21, 2020

For example, add related-content recommendations at the bottom of every post. In addition to recommendation widgets, add social follow and sharing buttons and modules to your content. Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness.

Tips 69

Tips Content SERP Custom Publishing 69

LeadSquared

MAY 3, 2013

That option, however, Facebook did away with, when they introduced the Timeline, back in early 2012. Now, this would help you because: 1) This tab would have its own URL, thus allowing you to link it to a Facebook Ad, or a post elsewhere. Step 5: Click Add Page Tab. Step 8: Under the Page Source column, click the URL.

Lead Capture 52

Lead Capture Facebook Landing Pages Marketing Qualified Leads 52

KoMarketing Associates

AUGUST 7, 2014

As Jim Yu writes in a recent Marketing Land column , the headline (and also the LinkedIn vanity URL ) also shows in search engine result snippets: How much is too much (IE, should you stuff keywords in your headline)? In other words, don’t simply add one massive block of 2,000 characters of text. Skills & Endorsements.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Strategic-IC

APRIL 6, 2022

Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. URL Shorteners: Platforms like Bit.ly provide you with trackable, shortened URLs for links that can help you track shares and clicks within a certain channel. What is Dark Social?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Parse.ly

AUGUST 22, 2019

One thing to note, we’ve seen an increase in the adoption of add-on link-in-bio products. These products, collectively, add 15% more traffic to our network on a good day, but individual sites might see 1-3x more traffic from these tools than they would from instagram.com alone. . Alexis Madrigal coined the term back in 2012.

Social Media 81

Social Media Traffic Media Privacy 81

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. It’s also worth understanding how BERT interprets questions, which you can find out more about in the Whiteboard Friday episode below. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. Finally, choose a domain name and page URL you’ll use when sharing your product with others. Choose a domain name and page URL for your digital product. Here’s another product we think you’ll like—add it to your cart at 50% off.”. You can upload as many files as you want.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Now that we have that out of the way, here are some golden nuggets for great local SEO : Add yourself to local directories like your local Chamber of Commerce.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Online Marketing Institute

JULY 31, 2012

Add Your Resume. MediaNext 2012. 07/25/2012. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. . --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

AUGUST 14, 2014

For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. According to comScore ''s report, the number of people who have scanned a QR code seems to have plateaued since 2012: As the number of smartphone users continues to rise, the number of consumers scanning QR codes remains the same.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

AUGUST 7, 2015

In 2012, Twitter Cofounder Ev Williams launched Medium. When you do go to repost, add in a clause that explains it is a syndication and link back to the original post. The words "originally appeared" should link to the original post's URL, and the second URL should link to the blog’s individual subscribe page.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

RebelMouse

APRIL 3, 2018

For publishers who use Google Accelerated Mobile Pages (AMP), Google will record the page performance of the AMP-specific URL. What It Means: This adds even more context to images, so users can easily understand what images are about and whether the site they're on is pertinent to what they're looking for. Well, now you can.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Hubspot

JANUARY 14, 2015

For example, if your domain is domain.com , you would add a folder called domain.com/german/ to target German language speakers or domain.com/uk/ to target U.K. One thing to note on any targeting that you are doing in URLs: You must use each country’s vernacular in order for the search engines to understand the meaning of the string.

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

APRIL 14, 2016

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". The Settings menu is also where you can update your username/profile page URL. But you're free to change it. Measuring Results.

Advertising Mediums 28

Advertising Mediums Promotion Tagging Stats 28

Content Marketing Institute

NOVEMBER 20, 2017

He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. You import any dataset – for example, a CSV file – and explore it. Click to enlarge. “I

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Hubspot

JANUARY 10, 2012

2) Create Your QR Code: Once you’ve created your landing page, copy the URL into a QR code generator. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. 3) Add Your QR Code to Your Promotional Materials : Grab your QR code from the generator.

Generation 28

Generation Landing Pages Leads Lead 28

Single Grain

JULY 11, 2023

The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Even though a lot has changed on the web since 2012, dark social is still a problem. Shortened URLs Shortened URLs are popular on many social media platforms, notably Twitter and others with character restrictions.

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Hubspot

JUNE 18, 2019

Add engaging and relevant visual content. In order for them to do this, though, you have to add alt-text to your images. Your page URLs should be simple to digest for both readers and search engines. Here are a few tips on how to write SEO-friendly URLs : Remove the extra, unnecessary words. Use only one or two keywords.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Hubspot

JUNE 2, 2016

In 2012, ICANN announced they received 1,930 new TLD applications of which approximately 1,400 were unique, separated into five categories: Generic, Geographic, Community, Internationalized Domain Names (IDNs), and Brand. A Brand TLD is not just another domain like your current flagship URL.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Single Grain

OCTOBER 30, 2020

You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. Marketing expert Neil Patel wrote a blog post on Quick Sprout in 2012 called Why Content Marketing Is the New SEO and he broke down stats from Kissmetrics on what happened when he published 40-50 infographics.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

EMagine B2B Blog

MARCH 5, 2019

As the web grows, and search engines like Google continue to crawl more and more URLs, the need for structure is becoming increasingly important. This initiative grew from a collaborative project that began back in 2012. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs).

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

DECEMBER 11, 2013

From a usage standpoint, there are dual benefits: First, marketers can add more context to their posts with hashtags, giving readers an instant overview of the topic at hand. With this update, Google+ will look at your post to determine the subject, add relevant hashtags, and then rank relevant conversations across the network.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MARCH 27, 2013

It crawls a site and shows how many social shares each URL has gotten. We did this recently with our own 2012 annual report -- also creating a SlideShare to help the content spread further and better visually represent the data. 2) Bottlenose. 2) An Industry-Focused Annual Report.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Webbiquity

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. URLs, enlarges them, eliminates duplicates based on domain, and presents them in a nice package.” The Top 20 Twitter Clients being Used in 2012 by WindMill Networking.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

JANUARY 5, 2012

In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. To the landing pages for your lead gen offers.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

seo.co

NOVEMBER 5, 2021

These problems crop up when Google has indexed a page from your site with multiple different URLs. Anyone who links to your site with an incorrect version of the URL can cause canonicalization trouble for you. The algorithm changes involved in Google’s 2012 Penguin update changed all that, and this practice is no longer advised.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

Convert

DECEMBER 19, 2022

This means Google will stop supporting and tracking UA, which has served as the default reporting tool for millions of websites since 2012. Add a Web Data Stream to your new GA4 property. Enter your URL and website name as requested. Try going with one web stream initially, you can always add more later.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

Hubspot

JULY 10, 2019

But you also need to add in one thing if you want it to be a successful marketing metric -- it must represent a key behavior you wanted to see. Tracking URLs. A tracking URL is a normal page URL from your website with a tracking token added to the end of it. Regular old landing page URL: [link]. Tracking Pixels.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

EveryoneSocial

OCTOBER 26, 2021

The term seemingly first hit the world in 2012 when Alexis C. However, even though this person typed your URL directly into the browser, the actual influence was from the great social content you posted. So when you set up filters, it’s important to exclude some of the easy and standard URLs someone may type in directly.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Biznology

DECEMBER 29, 2015

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors.

SEO 80

SEO Service Advertisements Advertising 80

Hubspot

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link]. Let's get our hands dirty. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

chiefmartech

MAY 10, 2017

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Hubspot

FEBRUARY 6, 2019

In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Here are a few other reasons to use Google Shopping: Google Shopping adds a visual touch to an otherwise text-heavy searching and shopping experience. How to Add Products to Google Shopping.

Google 74

Google Cost Per Click Adwords CPC 74

Optinmonster

DECEMBER 16, 2019

Add Your Keyword to Your Video Title. Add a call-to-action at the end. Add a Custom Thumbnail. Add Subtitles. Under “More Options,” you can scroll down to “Language, subtitles, and closed captions (CC)”: Here you can choose the language of your video and add any Caption certifications if your content appeared on U.S.

Youtube 52

Youtube Lead Scoring Lead Ranking SEO 52

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120