Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Its algorithms and search engine rankings are increasingly adept at rewarding content that is quality, informative and original.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Brandwatch Marketing

FEBRUARY 23, 2024

The biggest is learning how to quantify the available information on the social web and determining what really matters. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Read more about it here.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. Generation Z consists of people who were born from 1995 to 2010. This information can then be used to personalize the customer experience and provide easier communication and engagement with the brand.

Trends 336

Trends Planning Enterprise Management Paid Search Agency 336

BOP Design

JANUARY 26, 2023

Recent research shows that mobile users tend to convert less than users on desktop devices. There can be a variety of reasons, but common conversion points – like larger buttons, pop-ups, and overlays don’t always work as well on mobile devices, especially when a user is doing research or reading a longer page.

Design 121

Design B2B Paid Search Agency Copyright 121

Brandwatch Marketing

FEBRUARY 23, 2024

The biggest is learning how to quantify the available information on the social web and determining what really matters. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Read more about it here.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

Budget Programs 40

Budget Programs Conference ROI Cost 40

Webbiquity

AUGUST 20, 2019

The information you deliver at live events is content. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. They often simply do not have the time to read long articles packed with information.

Content Marketing 219

Content Marketing Content High Quality Lead Mobile Marketing 219

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Most Valuable Content and Offers for IT Buyers by High-Tech Communicator.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements. By incorporating S.A.M.

Paper 40

Paper Best Practices RSS Landing Pages 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). These types of videos inform prospects about what your company does and tells the story of who you are.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Research by M2 Research shows that the gamification application, tools, and services market is projected to hit $5.5 This data can supply powerful customer information. billion by 2018. Conclusion.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Research how each company interacts with their audiences and take a look at their followers. Follow your partner brands and customers.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Biznology

JUNE 8, 2018

They did the keyword research. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But a lot of marketers I talk to are skeptical about how to do it. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Contently

JUNE 18, 2018

This chart was made way back in 2010 by Sell! Provide lessons and publish research that’ll teach them something new. The challenge then, is figuring out how to tell a story or offer a new piece of information that’s different than what everyone else does. But you won’t build true loyalty and trust.

Marketing & Strategy 167

Marketing & Strategy Paid Search Agency Content Advertising Agencies 167

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities.” And research shows discretionary income for U.S. population.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

ClearVoice

MARCH 9, 2023

Developing and disseminating information that provides solutions. At one time (the 2010s), a successful content marketing strategy focused on keywords. Let’s also return to 2010. Also, research changing audience needs and content formats. Encouragement for the audience to take positive action.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. She began researching tools that could help automate this process and ultimately found a solution. “We

Enterprise Management 115

Enterprise Management Work Management Contacts Marketing Management 115

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

readwrite

APRIL 22, 2010

Top 10 Mobile Trends of 2010: – Part 1: Design & Development. According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Based on this research, Google and The Behavioural Architects developed a new model of the consumer buying process, which I described in my last post. on a 4-point scale. on a 4-point scale.

Buy 78

Buy B2B Opinions Customer Surveys 78

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Yes, job seekers, much like buyers, research potential employers online.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

B2B Marketing Directions

OCTOBER 16, 2022

Behavioral science (primarily in the form of behavioral economics) provides a set of principles that enable marketers to better understand how people process information and make decisions. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

NOVEMBER 16, 2013

Your Prospective Customers Want Self-Serve Information. As I talk about in Youtility , customers today are kicking the information tires like crazy because online research is so much easier and faster now. Give away information snacks to sell knowledge meals. click to tweet – thanks! ).

Transparency 157

Transparency Consulting Paid Search Agency Marketing Prospects 157

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

SmartBug Media

DECEMBER 3, 2019

Drucker , the patriarch of modern business and marketing, inbound marketing took root as far back as the mid-1850s when Cyrus Hall McCormick , who invented the mechanical harvester, used market research to develop inbound methods for generating consumer interest in what was then a radical evolution in farming. Then, in 1888, Richard W.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Ambal's Amusings

SEPTEMBER 1, 2010

Buyers do the vast majority of their research online and consume content in a fragmented way. We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Craig Rosenberg's Marketing Prediction for 2010. Consume content in a fragmented way.

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

chiefmartech

DECEMBER 6, 2022

we were able to enrich our database of martech solutions with more information. On the other hand, Advertising & Promotion categories have had fewer and fewer new startups since 2010. But now, it’s just gotten a lot easier… Thanks to two new data partnerships with G2 and Clearbit — thank you, both! —

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

SmartBug Media

JUNE 25, 2021

Additionally, cleansing solutions almost always have additional contact information that you simply don’t have in your CRM. It’s not 2010 anymore. Accurate and complete data: Know that you have accurate contact information for the prospect you’re trying to reach. This is what execs and the sales team will say.).

Marketing Management 72

Marketing Management Intent Signal Paid Search Agency CRM 72

Sprout Social

JULY 28, 2021

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. At Sprout, we chose to characterize our personality through archetypes and personas.

Brand Identity 122

Brand Identity Branding Ad Building Work Management 122

Hubspot

DECEMBER 8, 2010

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising.

Search Engine Marketing 28

Search Engine Marketing Search Marketing Salesforce.com Buyer Personas 28

Webbiquity

NOVEMBER 6, 2018

The first research studies were released showing that online reviews could affect sales. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Companies now included generic email addresses (i.e.,

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Salesforce Marketing Cloud

JANUARY 2, 2024

From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Come back together to share the results and create an action plan.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69