Brandpoint

MARCH 3, 2022

Sponsoring an Olympics this charged can easily bring backlash to brands as people interpret the sponsorships as supporting the controversies in China. One video from skier Kelly Sildaru showed the travel to Beijing and what athletes saw as they landed in China — lots of workers in complete hazmat suits.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Who Is Using Social Media in China? B2B marketers face a similar challenge.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Valasys

SEPTEMBER 6, 2023

In its most recent fiscal year, Arm reported that 24% of its revenue came from China. While this aligns with many other companies in the chip industry, it’s important to note that Arm’s revenue from China flows through Arm China, a distinct entity in which Arm holds an indirect 4.8%

Design 52

Design Marketing Proposals Acquisitions Planning 52

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. Digital Channels Account for 40% of Advertising Spend in China.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

KoMarketing Associates

JANUARY 17, 2017

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. Digital Channels Account for 40% of Advertising Spend in China. A 2016 iiMedia Research study found digital channels now account for nearly 40 percent of advertising spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

KoMarketing Associates

SEPTEMBER 22, 2016

In a previous blog, we mentioned that there are many search engine options in China. Though Google is a global giant, it’s banned in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Martech

SEPTEMBER 19, 2022

This boosts products advertised in the Walmart marketplace to the top of search results. Additional API partners will be brought on to focus on other major market countries such as China. Search Brand Amplifier. The company says this will benefit newer and smaller brands which haven’t achieved high organic listings. Get MarTech!

Marketing Management 98

Marketing Management Service Advertising Agencies API 98

Only B2B

AUGUST 11, 2020

If we specifically talk about china, the bots are already chasing the leads. The huge business of telemarketers using AI is based in China. We are positive that these trends will be embraced and executed in the telemarketing and sales field by 2021 as many are already on the route to apply these top notch trends.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). The data shows establishing or participating in an e-commerce platform is a growing tactic for internet marketers in China.

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

ConvertKit

APRIL 7, 2020

On the outside, his life looked great; he was an industrial engineer at the top of his career, managing a huge team and a multi-million dollar budget for building a new hospital – something he’d always dreamed about. The kids were still in high school; health insurance still a top priority. Steve felt trapped. How could he leave?

Eye-Tracking 108

Eye-Tracking Thought Leadership Skype Budget Programs 108

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. It can be placed in the headline or the description line.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. “It is particularly acute at the top level,” he told us. “For big holding companies to move the needle on Revenue, EBITDA or even head-count they need to make sizable acquisitions.

Acquisitions 111

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 111

KoMarketing Associates

JUNE 1, 2016

In early May the Cyberspace Administration of China (CAC) launched an investigation into Baidu’s health care advertising practices. All ads on the search engine results page (including top, bottom, and right) will not exceed four ads. The top four paid ads will stand out, which could improve CTR and overall ad performance.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Valasys

MAY 9, 2024

Top-Tier B2B Directories In The USA for Wholesale Trading Let’s have a look at top online B2B e-commerce trading platforms that are reliable in connecting buyers and sellers globally for quality products and services trading. All in all, it dominates the world from all walks of life.

Buy 40

Buy B2B Cross-Selling High Quality Lead 40

Content Standard

DECEMBER 12, 2018

Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. China’s social media landscape is totally unlike anything else.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. Will you consider marketing on Zhihu?

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Salesforce Marketing Cloud

APRIL 7, 2022

Similarly, companies in China face challenges that include performance, data residency compliance, and difficulty integrating with local Chinese platforms. For example, social media has been the main channel for ecommerce in China for several years, but the platforms that are commonly used in China are not available in the U.S.

eCommerce 94

eCommerce CMS Development Work Management Tips 94

Onalytica B2B

FEBRUARY 28, 2019

The Top 50 Media Outlets had a 93x larger reach on average than the Top 50 Influencers yet, despite this, influencers’ average engagement per follower on AI posts was 168x higher than that seen for media outlets. ” – Spiros Margaris, Venture Capitalist and a top Fintech, Insurtech and AI influencer.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Martech

NOVEMBER 21, 2022

Ipsos ) 75, 73 and 68 : Top 3 percentages, by nation (China, Indonesia and India), of those who expect to buy World Cup merchandise. billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S., Influence.

Statistics 110

Statistics Planning Merchandising Paid Search Agency 110

KoMarketing Associates

MAY 11, 2017

This type of ad normally ranks to the top position on the SERP, and pushes down all the competing ads. A Baidu PPC account is also free to open, but in order to start running ads, businesses need to make a minimum down payment as ￥6,000 (around $900) if located in China. Sometimes local resellers may charge a management fee as well.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Sprout Social

NOVEMBER 30, 2021

Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Livestream ecommerce shopping is highly popular in China and is starting to take off in the US. Research predicts that in 2022, livestream commerce in China will reach $446 billion USD, which would be 15% of total online sales. Social commerce.

eCommerce 143

eCommerce Trends Social Media Amazon 143

Sprout Social

APRIL 22, 2021

However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. The top TikTok user has 111 million followers. The top TikTok user is Charli D’Amelio with over 111 million followers at the time of this writing. However, the US still boasts about 65.9

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

ClickZ

MARCH 31, 2020

Agile teams can be created as virtual teams, working on an international basis across borders to handle, say, Single’s Day in China and then later turn their attention to Thanksgiving in the U.S. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Marketing Automation Planning 130

Martech Advisor

OCTOBER 1, 2019

Here is how your global marketing strategy for China could look like. China is now competing with the US in terms of global big business rankings. China ranked first in the 2019 Fortune Global 500, which is a first for any no-U.S. China National Day Special: Top 3 Marketing Strategies for Chinese Markets.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

Marketing Insider Group

AUGUST 5, 2020

Over a billion new middle-class consumers from countries like China, India, and Indonesia will be added to the global pool of consumers. It’s estimated that by 2025, the top 600 smart cities will account for 60% of the world’s GDP. Source: McKinsey. Even more striking, smart microchips are already being implanted in humans.

Trends 336

Trends Planning Enterprise Management Paid Search Agency 336

Hubspot

JULY 7, 2020

The top search engines in some regions might not be Google or Bing. For example Yandex is used in Russia and Baidu is primarily used in China.". Becker, who also points out China as one region with its own search engine, adds, "China is unique in that Google does not have a presence in this country at all.

Hubspot 101

Hubspot SEO Domain Content 101

Zoominfo

OCTOBER 23, 2019

China will reap the most economic benefit from AI by 2030, followed by North America ( source ). The top benefits of chatbots are 24-hour service (64%), instant responses to inquires (55%), and answers to simple questions (55%) ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Biznology

FEBRUARY 7, 2022

This exodus will continue to be a top concern. Congress will likely pursue legislative solutions for continued cyber thefts coming from China and the infusion of Chinese money into emerging tech. The issue of misinformation and disinformation of social media platforms will also be top of mind. That’s not all!

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

KoMarketing Associates

AUGUST 10, 2017

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. This process can be simplified if you have a business presence in China or local Chinese staff members on board. Once submitted, the system will send you a code via text to verify your identity.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

Adobe Experience Cloud Blog

MAY 7, 2021

VPN use has been standard in countries like China where censorship is much more prevalent, but they can in fact simply help with the security of your network. With this in mind, it should be the role of the management and senior teams to provide all employees with the information and tools they need to feel safe at work.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

Televerde

JULY 26, 2021

As socially-responsible investing has become a top priority for investors, companies realized they needed to focus on each of the three Ps. By considering the needs of their stakeholders and demonstrating commitment to employees and their families, Starbucks was able to thrive in China. ESG is a major consideration for investors.

Peer-to-peer 59

Peer-to-peer Practices Lead Scoring Lead Ranking 59

Digital Marketing World Forum

JANUARY 10, 2020

By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the private traffic strategy game and unleashing the latent influence of Key Opinion Customers (KOCs), which is helpful for brands while doing KOL marketing in China. Private traffic helps with KOL Marketing in China.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Douyin, TikTok's original standalone app in China, had 300 million users at the time Musical.ly merged with TikTok. ( The Verge). Business of Apps ). Business Insider ).

Stats 101

Stats Viral Marketing Startups Transparency 101

Huptech Web

SEPTEMBER 9, 2022

Today, top companies are outsourcing their major business activities other than their core activities. Among the various sectors, IT services are one of the top services that company outsource in the country, and top IT Companies in India have been the greatest contributors.

Work Management 52

Work Management Marketing Management Paid Search Agency eCommerce 52

Hubspot

SEPTEMBER 25, 2018

Here, we're going to explore the top seven search engines of 2018, so you can discuss some other potential traffic sources in your next SEO meeting. Top search engines. Baidu is China's largest search engine, capturing over 75% of China's search market.

SERP 96

SERP Traffic Fulfillment SEO 96

illumin

JULY 18, 2019

Our Top 5 Takeaways. China’s Digital Boom. The report also highlighted the explosion of China’s short-form videos and super apps. Most notable were the short-form videos as a key driver of internet usage growth in China, leading user and usage growth across all app categories. More than half of the world (3.8

Trends 56

Trends Internet Marketing Television marketing Mobile Marketing 56