Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Contently

NOVEMBER 10, 2016

Mike operated various email schemes including the infamous “Nigerian Prince” ruse, which elaborately establishes a heartbreaking and potentially profitable tale before asking for money. The prince scams are a case study in the power of storytelling. ” Holding your attention. You need that behavioral change.

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Storytelling Case Studies Statistics Case Study 168

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

MAY 27, 2015

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Citizen Storytellers. Creating the Corp Storytellers. Who else in your marketing ecosystem need to be storytellers?

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Storytelling Content Marketing PR Content 100

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Let’s go beyond marketing’s efforts and into storytelling through the entire employee population.

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Storytelling Work Management Lead Scoring Lead Ranking 100

Content Marketing Institute

AUGUST 2, 2018

But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.

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Storytelling Brand Identity Branding Paid Search Agency 92

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

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Storytelling Peer-to-peer Ad Frequency Ad Exchange 78

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

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B2B Storytelling Impressions B2B Sales 131

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients. Why we care. It had technology.

Jigsaw 106

Jigsaw Storytelling Acquisitions Marketo 106

Marketing Insider Group

DECEMBER 29, 2020

You can start by rethinking your company values, mission, and operations. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Brand storytelling allows you to connect with others on a deeper level. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Salon functions very much like a startup – we run a very lean operation.

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Storytelling Mobile Advertising Advertising Agencies Startups 64

Martech

APRIL 18, 2024

We were fortunate to feature industry leaders, climate experts, and storytellers who generously shared their experiences and recommendations for building a greener media ecosystem.” HSBC Bank aligning green operations with portfolio. The company pledged its operations will be net zero by 2030, and its portfolio by 2050.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Work Management Marketing Management 108

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Coffey : At the beginning, ARC’s development was a skunk works operation. So, somewhere I guess I always hoped I could make storytelling part of my career. Most brands want to talk products and features, rather than spark a captivating conversation.

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Storytelling Brand Identity Branding Work Management 100

Bluetext

MAY 21, 2021

The same goes for companies operating in the government contracting arena, where players big, small, old, and new, are all looking for ways to get their messages into the market uniquely. So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in. Enter: Bluetext.

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront.

CMO 86

CMO Enterprise Management Planning Work Management 86

Content Standard

FEBRUARY 20, 2024

Conversely, if I’m nervous about having foot surgery and doing research on post-operative orthopedic and podiatric equipment, I might want to hear personal accounts of the recovery process from others who have had the same medical procedure. Verifiable, credible information is the bedrock of trust, regardless of its storyteller.

Storytelling 87

Storytelling Transparency Trust Marketing Opinions 87

Marketing Insider Group

JANUARY 4, 2023

Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. The recipe consists of operations (the planning), measurement (the data), and organization (the people). Quick Takeaways: Focus on operations. Simple, but not easy. A 20% off coupon.

Marketing Mix 187

Marketing Mix Planning Allocation Tips 187

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. Narrative-first : Use storytelling techniques to present data. Speak plainly : Pay attention to how you use acronyms and technical terms, and try to avoid them when possible.

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Allocation Barriers Lead Scoring Lead Ranking 120

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Valasys

MAY 8, 2024

This is where the art of storytelling emerges as a potent tool. Whether it’s showcasing how a software solution revolutionized a company’s operations or illustrating the transformative impact of a consultancy service, storytelling adds a human touch to the often impersonal world of B2B transactions.

B2B Marketing 40

B2B Marketing Account Based Marketing Marketing Automation Services B2B 40

Rain: The Growth Agency

MAY 5, 2020

Are we operating as efficiently as possible? We have daily executive team meetings to discuss client issues and operational problems. The post Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t) appeared first on Rain the Growth Agency. It requires high-touch communication driven by data.

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Storytelling Advertising Agencies Ad Agencies Youtube 52

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Below is our interview with Andy. ––.

Storytelling 43

Storytelling Mobile Advertising Newsletter Click Rate 43

Navigate the Channel

DECEMBER 12, 2023

Storytelling: Connecting on a Deeper Level Amidst the deluge of information in today’s world, storytelling stands as a potent skill for marketers—a beacon that guides them through the noise and directly into the hearts and minds of their audience. These stories evoke emotions, spark curiosity, and create a sense of empathy.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele.

Tactics 238

Tactics Effectiveness B2B Marketing Management 238

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 51

Storytelling Process Brand Identity Branding 51

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 215

Content Marketing Work Management Paid Search Agency Marketing Management 215

Zoominfo

MARCH 26, 2018

Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. Most B2B companies shy away from brand storytelling for two reasons– it’s a little more difficult to pull off and also, many marketers don’t see the value of emotion in the B2B world. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Image credit: Lukas on Pexels. Tell a Story.

Case Studies 286

Case Studies Case Study Studies Top of Funnel 286

Bluetext

JUNE 30, 2023

Analytics plays a huge role in business operations, but understanding all the different data points can be a complicated and overwhelming venture. The post Storytelling with Data: 5 Data Visualization Types You Should Know About appeared first on Bluetext.

Marketing AI 26

Marketing AI Storytelling User-Generated Content Lead Ranking 26

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 326

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 326

Navigate the Channel

SEPTEMBER 15, 2023

Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65