Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. The red spots are the most viewed areas, while the blue spots are quickly scanned information. Readers start strong but scan the bottom of an article as attention starts to fade.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Martech

JANUARY 18, 2024

Dig deeper: Digital event platforms — Best of the MarTechBot Q: Of course AI makes mistakes, but the tricky thing is spotting them in a response that looks solid and polished. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. It cannot be on autopilot.

Marketing AI 116

Marketing AI Customer Surveys Consulting Lead Ranking 116

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. The common types of videos produced today — explainers, spot commercials, demos, etc., For example, one striking finding in the Parse.ly

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Litmus

APRIL 18, 2024

To find out, we asked 938 email friends in our annual State of Email survey—thank you if you responded, you rock!—and Canva held its #4 spot, likely as more email marketers have to learn how to do more with less, and it’s known as the best tool for non-designers to use. Email marketers are being asked to ramp up significantly.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Marketing Insider Group

JUNE 29, 2020

An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. A brand trust survey, The Edelman Trust Barometer Special Report , delivered some interesting tidbits on trust and marketing. When you couple data with customer empathy, the results can be extremely successful.

Lead Ranking 364

Lead Ranking Lead Scoring Trust Marketing Marketing & Strategy 364

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. 5: Timing and frequency Find the sweet spot for email frequency. We’d like to know how it’s been for you.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

NuSpark Consulting

FEBRUARY 3, 2023

On the other hand, street furniture is placed on the street in proximity to pedestrians, so it is easily spotted by passing traffic. Conducting Surveys Surveys can be conducted through the distribution of questionnaires, asking questions, or observing to get direct consumer insights. How much did you like it?

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. There’s already a spot for “ brand ” on the balance sheet – and it’s called goodwill. The purpose?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Search Engine Journal

AUGUST 11, 2022

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens appeared first on Search Engine Journal.

Youtube 89

Youtube Facebook Customer Surveys Social Media 89

KoMarketing Associates

JUNE 25, 2018

“If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. SEO and email are runners up.

Enterprise Management 101

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 101

Vision Edge Marketing

MAY 16, 2023

How do you spot misfires? Of the executives surveyed, 70 percent agreed that a better employee experience leads directly to a better customer experience. Take a moment to check your engine and take quick action to address any warning lights: Do you spot any misfires? What does it mean to fire on all cylinders in your company?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Ranking 191

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends.

Allocation 144

Allocation Validation Lead Ranking Lead Scoring 144

SmartBug Media

AUGUST 4, 2023

Comprehensive dashboards that present an overview of all customer interactions can be invaluable in spotting these indicators. Automating Customer Satisfaction Surveys and Boosting Client Retention Automated customer satisfaction surveys are an effective tool to gauge customer happiness and identify potential churn risks.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Lead Liaison

NOVEMBER 29, 2022

Points accumulate over the course of the event as attendees vie for a spot on the top of the event leaderboard. Session Surveys. Although, most organizers miss out on the opportunity to collect data, feedback, and further engage attendees with the use of surveys or polls.

Work Management 95

Work Management Marketing Management Creativity Organization 95

KoMarketing Associates

APRIL 23, 2019

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent).

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

Martech

FEBRUARY 7, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Q: When you first started your agency, what role did digital experience play? How has it been for you?

Advertising Agencies 114

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 114

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. B2B customers are exceptionally savvy and can spot sponsored content a mile away. The best news from this year’s report?

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Ranking 124

Top Rank Marketing

AUGUST 25, 2023

82 percent of marketers have said they see AI as improving their team’s productivity, with 54 percent noting expected learning and development improvements thanks to AI, while 40 percent said AI would deteriorate job numbers — three of numerous statistics of interest to B2B marketers contained in recently-published survey data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Martech

MAY 24, 2023

Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands. Take the 2023 MarTech Replacement Survey Of course, if you’re clear on the benefits provided by saying ‘you won’t benefit much’, then people won’t sign up.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Take the 2022 MarTech Replacement Survey today!

Social Media 102

Social Media Peer-to-peer Media Work Management 102

Webbiquity

JANUARY 23, 2024

Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. Use social listening to track KPIs, including the number of mentions, reach, engagement, and share of voice. Adjust marketing strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Top Rank Marketing

AUGUST 7, 2023

There’s a nuanced spot where B2B marketers will find just the right amount of AI technology — too much and the potential for backlash grows — too little and the risk of being considered a foe of innovation rises.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Salesforce Marketing Cloud

FEBRUARY 20, 2024

A recent survey found that Asian, black, and Hispanic respondents were nearly twice as likely as white respondents to have never heard of clinical research. Every individual is exactly that, an individual… Each of us is in a different spot in how we best manage our disorders.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

JUNE 8, 2023

By implementing these platforms, organizations move from having to manually spot-check customer service calls for quality and training to having 100% of customer interactions ready to be analyzed and acted on across the organization. Take our brief 2023 MarTech Replacement Survey Generative web content.

Marketing Management 112

Marketing Management Marketing AI Service Generation 112

Martech

MAY 23, 2022

Take the 2022 MarTech Replacement Survey today! No company can know and/or address all its customers’ pain spots. Finally, the chosen apps are released and marketed as a custom collection in the HubSpot marketplace. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Why we care.

Hubspot 105

Hubspot Marketing Management Paid Search Agency Inbound Marketing 105

Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

B2B Marketing Directions

OCTOBER 30, 2022

In the September 2022 edition of The CMO Survey , respondents reported that marketing analytics is used in 48.9% of projects A survey of marketing analytics users conducted by Gartner earlier this year produced similar findings. Hello, confirmation bias!

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Martech

JUNE 14, 2023

Take our brief 2023 MarTech Replacement Survey 2. Customer satisfaction surveys Let’s talk about satisfaction surveys. I’m talking about surveys sent at key moments in a client relationship. That’s the perfect time to check in with an automated survey. Are you getting the most from your stack?

Automation 89

Automation Organization Marketing Automation Services B2B 89

B2B Marketing Directions

JANUARY 31, 2021

In my last post , I discussed some of the findings in Gartner's Marketing Data and Analytics Survey 2020. But it's also becoming clear that the data most marketers are relying on, while vast, can produce "blind spots" that result in less-than-optimal growth strategies.

Gartner 98

Gartner Paid Search Agency Touchpoints Analytics 98