Martech

FEBRUARY 13, 2024

Consider conducting a competitive analysis to understand the martech stack of leaders in your industry. This exercise can reveal gaps in your stack and inspire solutions proven within your specific market context. Benchmark your martech success against industry-specific KPIs to gauge your alignment’s effectiveness.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Solutions Engineers 2.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Velocity Partners

JANUARY 24, 2024

It’s a noisy market, and many prospects have already been burned by clunky, practice management solutions that overpromise and underdeliver. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. Here are 5 ways Marketing can use technology to earn and keep a strategic role: Come up with solutions to solve customer and business problems. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Prioritizing creativity and differentiation A space like B2B tech was crowded and competitive enough before introducing the aforementioned challenges. Sales growth is down for B2B products.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . That’s great news, right?

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Envy

AUGUST 19, 2021

The cybersecurity market has never been dull, nor short of competition. We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Sprout Social

FEBRUARY 29, 2024

AI is changing the game and setting new benchmarks for business excellence. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions. Content generation AI is also impacting content creation and the way we write.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

GrowPowerful

JULY 5, 2023

Benchmarks Against Industry Performance: To measure your success effectively, you need to benchmark your performance against industry standards. Continuously tracking and analyzing these benchmarks will enable you to make informed decisions and stay ahead of the competition. Let's dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Optinmonster

DECEMBER 19, 2023

Most eCommerce challenges have solutions that you can apply to overcome them. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. Solution: As a responsible entrepreneur, take the necessary steps to improve your website’s data security. The good news?

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

Martech

MARCH 21, 2024

Determine your benchmarks for ROI. Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. How will you leverage AI to better understand your audience? ROI measurement. Avoiding redundancy.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Invest in Competitive Intelligence. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

MARCH 29, 2022

Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. The aim is to help brands maximize revenue opportunities by giving them an opportunity to benchmark themselves against competitors. A taxonomy for the app world. Why we care.

Elasticity 98

Elasticity Mobile Advertising Mobile Marketing Comparison 98

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. As marketing leaders, you need to be the strongest advocate for the companies who hear your value proposition better, need your solution faster, pay more and stay longer. A few tweaks here and there.

Efficiency 133

Efficiency Ideal Customer Profiles B2B Marketing Planning 133

Vision Edge Marketing

OCTOBER 18, 2018

Be in the Know About the Competitive Field. We would then evaluate the races on the schedule against two factors: my strengths (for example, long bike legs with lots of hills) and the potential competition. This additional information provided insight into what it would take to be competitive and who I most likely would be up against.

Work Management 183

Work Management Analysis Validation Marketing Management 183

Koroberi

APRIL 9, 2024

This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers. Gauging keyword popularity and competition with tools like MOZ and SEMrush.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Sprout Social

FEBRUARY 1, 2024

Work cross-departmentally to come up with new listening topics Social listening isn’t just limited to what people say about your brand and product (that’s brand intelligence)—it also includes industry and competitive intelligence, which is gold for other departments.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking. We would be remiss if we did not briefly address the need to benchmark against the competition.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). It’s difficult to argue otherwise.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

NetLine

DECEMBER 18, 2023

Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel. To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

chiefmartech

MAY 2, 2023

It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. We can safely say the upper limit on martech solutions is well below the population of the planet. (“You get a martech company! But the best way to dig into the landscape is to use the free interactive version on martechmap.com.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

PureB2B

APRIL 6, 2022

The following statistics show how intent data can help sales better understand prospects and offer targeted, timely solutions to meet their needs. Intent data can help companies better understand prospects and offer adequate solutions to their needs. 50% of sales leaders use intent data to improve account prioritization.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Marketing Insider Group

DECEMBER 5, 2022

There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Do you show up 1, 2 or 3 when your audience searches for solutions in Google for your category or topic? If there’s a gap, it means your competition is wooing your prospects before you.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Martech

AUGUST 11, 2021

First and foremost, you need the capacity for robust brand health benchmarks. For the ultimate in competitive intelligence, your social media tools should have the capacity to perform the functions mentioned above on your competitors. This is particularly the case for brand health benchmarks – and even setting alerts.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Scoop.it

APRIL 5, 2022

If you’d like to know more about Meltwater’ solutions on reputation monitoring, competitive benchmarking, content ideation, influencers discovery, campaign performance measurement, feel free to reach out. Being part of a Group such as Meltwater opens great opportunities for Scoop.it in terms of offer and development.

Curation 64

Curation Advertising Benchmark Course Analytics 64

Stevens & Tate

AUGUST 29, 2022

A UVP helps you stand out from the competition. The second stage is the consideration stage in which the buyer defines their problem and is searching for solutions. The final stage is the decision stage, in which the buyer chooses a solution. Set benchmark metrics. Identify your UVP. Keep buyer personas in mind.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Sana Commerce

AUGUST 3, 2023

Invest in an ERP-integrated e-commerce solution that enables efficient inventory management and minimizes costs. Explore alternative suppliers or sourcing strategies to secure more competitive pricing. Lower cost of goods sold Optimize inventory management to reduce carrying costs and minimize waste or obsolescence.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Cross-Selling Bundling 52

ANNUITAS

DECEMBER 14, 2022

He added the final details to his presentation, outlining the demand process model, benchmarking and the quantitative modeling showing the ROI and ramp plan for the new GTM strategy. She needed something, a new, scalable, sustainable way of thinking to help them weather this storm and stay ahead of competition. would never forget.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Zoominfo

OCTOBER 5, 2021

Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SmartBug Media

FEBRUARY 26, 2024

Optimizing revenue operations is no longer a nice “to have”—it’s become crucial for sustained growth and competitiveness. An audit can help you identify if you’re paying for multiple products where there might be a more inclusive solution for the pain point that technology solved previously. But where to start?

Business 64

Business Advertising Agencies Software Eye-Tracking 64

Martech

NOVEMBER 9, 2021

Holistic data solution. How Reckitt gained a competitive advantage with first-party data. We have the algorithm that we built and that combination uniquely will generate an audience that competition will not be able to replicate.”. How to build a successful RevOps team.

Digital Transformation 113

Digital Transformation Conference Marketing Management Segmentation 113

Brightedge

AUGUST 17, 2021

COMPETITIVE LANDSCAPE. In SEO, all websites that outrank you in the SERPs are your competition for that keyword, but the impact is magnified when the higher-ranked domain is a business competitor. There are a number of software solutions for rank checking with varying capabilities. BENCHMARKING. WORKFLOW INTEGRATION.

SERP 96

SERP SEO Keywords Click Rate 96

Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . Agility depends on clarity. Know what’s essential to have.

A/B testing 110

A/B testing Work Management Multi-Touch Attribution Marketing Management 110

chiefmartech

AUGUST 14, 2020

(There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.). They’ve developed the Gartner Digital IQ Index to benchmark the digital performance of brands relative to industry competitors.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Sprout Social

JANUARY 19, 2021

Benchmark against competitors. You also need to benchmark your performance against your top competitors to see where you stack up. . Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. This is where social listening comes into play.

API 97

API Advertising Benchmark Marketing Management Analysis 97

ClearVoice

OCTOBER 27, 2023

By creating content that addresses the pain points of online searchers, companies can strategically weave in their services as the solution to the readers’ problems. This strengthens the company’s customer retention initiatives, which pays dividends considering the ruthless competition prevalent in the digital marketing age.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96