Marketing Insider Group

JANUARY 14, 2021

One way you can show you’re worthy of that trust is by including ratings, reviews, testimonials, and logos of your existing and past customers on your landing page. Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

SmartBug Media

JULY 20, 2023

June 2023 NEW Product Reviews Powered by Klaviyo Learn More > Klaviyo Update Details 95% of consumers read reviews before purchasing a product or service. Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy.

Product 52

Product Advertising Agencies Verticals Template 52

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

DAGMAR Marketing

AUGUST 11, 2023

In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. In addition to the looser photo guidelines, Google will also be speeding up its review process. What Does This LSA Update Mean?

Guidelines 52

Guidelines Service Ads Verticals 52

Kevin Indig

MAY 29, 2023

Google seems to pull these product attributes from written reviews on websites, which is quite stunning because Google turns unstructured into structured data. I found “best for tall people” in reviews by BGR and Insider, which Google references in the “common uses” section in the right sidebar.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Vision Edge Marketing

DECEMBER 13, 2022

The family budget keeper reviews the budget and recommends redistributing the funds from what was allocated for a 2-week overseas vacation to general living expenses and aim for, and fund, a shorter more economical vacation closer to home. The “reduced revenue requires reduced expenses” conversation can go one of two ways.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Vision Edge Marketing

DECEMBER 5, 2023

Are you at risk in any of your vertical markets ? Moore said, “In a business ecosystem, companies co-evolve capabilities around a new innovation: they work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.” Is there an opening for a land-grab strategy ?

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Blue Flame Thinking

FEBRUARY 21, 2023

Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Vertical video can be important for platforms like TikTok, Instagram, Facebook, and YouTube. Review the competition to see what messaging and visuals work, although creating your own style can be a recipe for success.

Social Media 97

Social Media Video Marketing Media Verticals 97

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. Keep in mind, that this is just an estimate, and could change.

Work Management 52

Work Management Marketing Management Service Ads 52

Oktopost

MAY 11, 2022

Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Now you’re all set and ready to build social proof by gathering product reviews and spotlighting customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited. These are the benchmarks for reviewing the success of the new venture. In many (most?) A blue ocean is the opposite.

Training 214

Training Planning Work Management Marketing Management 214

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

SmartBrief - Marketing

MARCH 17, 2024

Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Webbiquity

JULY 23, 2022

Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources. Once the device identifies a user’s fake accounts, it shows you the red flag and informs you about it.

Tips 136

Tips Multi-Channel SIC Work Management 136

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

SalesGrape

OCTOBER 16, 2023

By identifying characteristics such as industry verticals, company size, revenue potential, or geographic location that align with your product or service offering’s value proposition best; you can prioritize resources towards those accounts most likely to convert within an extended timeframe.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode! Episode Summary. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Champion Communications

OCTOBER 4, 2023

It’s the infrastructure bedrock that provides for modern IT services and systems in use in almost every company in every vertical.” Jad Jebara, CEO at Hyperview speaks with Datacentre Review about what the cloud boomerang effect is and whether businesses can avoid it or not.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

Martech

MARCH 31, 2023

” GrowTal can tailor its recommendations to specific verticals like healthcare, clothing, luxury or food. ” A resume or portfolio review is followed by what Little called “an intensive interview with a thought leader in the specific area of expertise.” Boomer Baby interviews the candidates GrowTal recommends.

Work Management 112

Work Management Advertising Agencies Planning Paid Search Agency 112

seo.co

APRIL 7, 2021

Beyond that, if you’ve done your homework on the web, you have a presence where customers can comment, leave reviews on your business, and share input about what it is you do. Check your business listings for reviews and comments, go through social media to see what folks are saying. Vertical Growth and How it Works.

Verticals 75

Verticals Marketing & Strategy Work Management Paid Search Agency 75

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. I used to spend probably an hour or two a day just going back and reviewing the tape from calls that had happened,” Salzman says. Today, the problem has been reversed. Chorus by ZoomInfo is helping to close that gap by using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Martech

MARCH 31, 2023

” GrowTal can tailor its recommendations to specific verticals like healthcare, clothing, luxury or food. ” A resume or portfolio review is followed by what Little called “an intensive interview with a thought leader in the specific area of expertise.” Boomer Baby interviews the candidates GrowTal recommends.

Work Management 109

Work Management Advertising Agencies Planning Paid Search Agency 109

Champion Communications

AUGUST 7, 2023

Speaking with a variety of press verticals from HR to tech, our clients made big strides in answering some of the most pressing questions. From closing the digital skills gap to championing diversity and empowering women, our clients have continued to speak about the biggest challenges they face working in the B2B tech world.

Press 62

Press Barriers Verticals Training 62

Martech

NOVEMBER 6, 2023

If your prospects are not interested, ask why and review their pain points. Move into verticals. Step one here is to actively engage with review platforms, encouraging satisfied clients to share their positive experiences. The main task is to handle the response in a way that will give you maximum data. Build a credible brand.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Martech

FEBRUARY 28, 2022

You must review each email in that stage to measure its success. ” Your KPIs must account for that complexity because you need to look at each segment or target vertical throughout your process. But the complexity I spoke about earlier in your B2B automations demands a comprehensive look at each stage.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

SalesIntel

JUNE 15, 2023

With publicly available reviews on platforms such as TrustRadius, G2, and others, it’s not difficult to gather user feedback to understand the pros and cons of using one B2B data provider over another.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

Sword and the Script | B2B

MAY 11, 2021

A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? — MIT Sloan Management Review (@mitsmr) March 3, 2021. Are certain verticals, like tech, more digitally savvy? Other vertical markets fared even worse. Read free during Open Access.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

DAGMAR Marketing

DECEMBER 28, 2023

For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals. Then, a few months later, Google updated photo guidelines for LSAs and announced that it was in the process of launching an improved version of its image-reviewing process for LSAs.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Pam Didner

JANUARY 17, 2022

Understand what content is used by sales the most: Then, review the current content list (especially with the most engagement) by products, by industry verticals, by personas, by purchase funnel, etc. Are they organized by territories, by verticals, or by products? The way they organize will impact how you plan to support them.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

B2B Marketing Directions

JUNE 18, 2023

I frequently work with clients to prepare survey reports, and I review many survey reports published by others. Over the years, I've developed a mental checklist of items relating to survey methodology that I look for whenever I review a survey report. Very few of the surveys I review claim to be based on a representative sample.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Televerde

JANUARY 11, 2021

Include pain points and verticals as categories on your menu to bring back lost leads. Make sure you’re investing in the types of content your leads want like product comparisons, case studies, and peer reviews. For email subscribers, develop a new automated journey with relevant content for their vertical.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Content Standard

JULY 29, 2021

In our research report, Scaling Your Brand Marketing with Freelance Creators , our findings underscore how having a shared “why” among stakeholders can streamline content creation and review while eliminating common roadblocks and feedback failures. Some stakeholders to consider include: Business leaders and executive management.

SME 116

SME Content Marketing Paid Search Agency Planning 116

Valasys

APRIL 10, 2024

Optimize for all formats, paying special attention to the vertical layout on smartphone screens. Before selecting a provider, review your options using sources like the VPN comparison table on Reddit. Ditch the generic preview text for a strong summary of the email, and make sure CTAs are large and eye-catching.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40