B2B Memes

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

There’s nothing new about needing to comprehend the means of your production in order to perfect your message.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

The world has changed and seeing people clinging defiantly to journalistic structures that were products of the print process—the inverted pyramid news story, and the 1000 word plus feature—as the only methods of journalistic expression is a melancholy call-back to King Canute. Adam Tinworth.

Trending Sources

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training.

My February Challenge: 10 Tweets a Day

B2B Memes

Now Zarella notes that the optimum number of daily tweets appears to be 22 (and can it be sheer coincidence that the the wily and ultra-productive Mark Schaefer tweets exactly—you guessed it—22 times per day?). It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Do B2B Editors Get Twitter?

B2B Memes

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Marketing is the quest for “my truth” or a product’s “truth” that will resonate with consumers. Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

They should also be hell-bent on providing stories and articles that help their readers or viewers do their job better, rather than sell them some product or service at every turn. Jesse Noyes.

A Word Every Publisher Should Know

B2B Memes

” Some of the examples the entry cites are helpful: fake stitching on a plastic product once made of leather, spokes in an automobile hubcap, or, one of my own bugbears, tiny, useless handles on small maple syrup jugs. Skeuomorph.

Words 28

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. They are not going away.

Trade 28

Blog Comments: Chaos or Currency?

B2B Memes

Certainly the comments they approve and respond to all reflect a genuine and productive engagement with the topic. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. I believe I’m right, and I think it’s important to start the discussion. And my theory is very easy to disprove: just run your own analysis on your traffic and determine exactly how many people are scrolling down the page to read comments.

Three Ways to Annoy People and Produce Great Content

B2B Memes

Editorial details are to content as fit and finish are to automobiles: they account for the difference between a functional product and a great one, and between humdrum and robust sales. As with any other product, obsessing over details and searching for and correcting flaws won’t do any good if you never ship.

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems.

Range 21

Are You Highly Digital? Try This Test

B2B Memes

Related posts: A Lesson from the Digital Productivity Terrorists. In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve.

Test 21

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products. Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take.

Trade 22

Doubling Down on Print, for Better or Worse

B2B Memes

Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. A nice specimen. Photo by Robert Burdock/Flickr.

One Way the Web Will Change the Book

B2B Memes

That will happen in part because technology frees print from its reliance on paper and traditional, expensive production methods. MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course.

Journalism, Aggregation, and Doing Things with Words

B2B Memes

While on one level it may be useful to regard aggregation and journalism as things that are distinct but respectable, on another—where the aim is to persuade traditional journalists to accept aggregation—it may be more productive to argue the two things are one and the same. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one.

There Are Two Sides to Every Editorial Wall

B2B Memes

Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.

Social Media and the Clash of Brands

B2B Memes

That’s not the case, I think, for most product and service brands. MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”.

Brand 16

Are Publishers Afraid of Social Media?

B2B Memes

Social media’s not a product you control, but a conversation you participate in.When you try to control a conversation or restrict who gets to talk, it won’t be very productive. In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media.

Back from the Dead: The Challenge of Digital First

B2B Memes

“‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot.

Digital First, Not Foremost

B2B Memes

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Connecting the Dots from Steve Jobs to Me

B2B Memes

That may be why nearly 40 years later, as I connect the dots from him through his brilliant products to me, his death seems so personal as well. “You can’t connect the dots looking forward; you can only connect them looking backwards.” Steve Jobs, Stanford Commencement Speech , 2005.

Class 11

Innocent and Malignant Typos and the Case of Filloux v. Jarvis

B2B Memes

To be a productive writer, you need a tolerance for innocent slip-ups. Overdosed on typos?

Class 11

Six New-Media Principles: Introduction

B2B Memes

The process over the product. New-Media Models Social Media collaboration control corporate dialogue e-book monologue new media new-media survival guide personal process product transparencyThis month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. If all goes well, it will be available next month. Stay tuned.

Commodity Content, Demand Media, and Quality

B2B Memes

Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective. Are commodity content and quality incompatible?

Digital First, Not Foremost

B2B Memes

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. Gideon Lichfield.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. Gideon Lichfield.

Rethinking the Role of “Advertisers”

B2B Memes

Like Forbes , with its AdVoice product , Quartz recognizes that the old advertising model—limited to hermetically sealed ad units dropped beside editorial content—must change.

Rethinking the Role of “Advertisers”

B2B Memes

Like Forbes , with its AdVoice product , Quartz recognizes that the old advertising model—limited to hermetically sealed ad units dropped beside editorial content—must change.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Another Nail in the RSS Coffin

B2B Memes

Now that I’ve seen Paper.li , a new Web-based product similar to Flipboard, I think I can hear the nail being firmly hammered into NNW’s coffin. The default Paper.li view (click to enlarge).

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

We can see many future ways of expanding the product offerings over time. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game.

Advice to the Re-Employed: Think Freelance

B2B Memes

As he shows, the self-directed employee is the most productive and creative. Imagine for a moment (and this may not be a stretch for many readers) that you’ve been self-employed for a year or so after a layoff put you out on the streets.