BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Getting published can help boost a brand’s visibility, credibility and reputation. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. Podcast Timestamps/Outline.

Press 52

Press Social Media Relevance Media 52

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article.

Press 52

Press Copywriting PR Content 52

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Sign up for HARO Answer at least a few HARO queries a week until you’ve gotten 5-10 quotes published.

Press 69

Press Features Tips eCommerce 69

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. One of my primary jobs was to review all the incoming press releases from these companies. Talk about burying the lead!

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. Another paid option is a newswire for press releases. Converge provides a publishing platform for content amplification. It’s simple.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

API 103

API Gartner Paid Search Agency PR 103

Webbiquity

FEBRUARY 21, 2023

We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. This whole niche was eliminated in one day when Steam—the platform these sites depended on—released an update that made their very existence impossible. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Hubspot

SEPTEMBER 18, 2023

Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4. Track this event with : Google alerts, press releases page 5. Track this event with : Google alerts, press releases page 6.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

seo.co

JANUARY 23, 2022

Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible. Write and publish a book & then promote it.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I I find that a lot of releases just say what the top-level significance is,” he said. These articles are released monthly, typically during the first week of the month.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Contently

FEBRUARY 21, 2023

The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Some might ignore this request, but others may be happy to do so.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price. Then she hung up.

Media 147

Media PR Press Advertising Agencies 147

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Floodlight New Marketing

JUNE 26, 2016

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event.

Press 40

Press Tips B2B B2B Marketing 40

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Another great strategy is releasing “reports” on a yearly basis that encapsulate any trends or preferences in your vertical. You have much more flexibility in publishing and promoting engaging content.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Generating press releases. Writing point-of-view papers. Developing website content.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Promote Your New Website After double and triple-checking your website, it’s time to promote it. As brand awareness increases, so will leads and customers.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130