article thumbnail

Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Positioning, as Hank points out, is not messaging. Positioning statements are supposed provide a framework for messaging, but they tend to be formulaic and not very interesting.

article thumbnail

12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase.

Review 247
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. The ultimate goal of product positioning. Be careful of major positioning risks.

article thumbnail

3 Powerful Hidden Benefits of Customer Reviews

Influitive

Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Reviews increase your chances of being discovered. The great thing about reviews is that they seem to build on themselves.

Review 187
article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

A Guide to Responding to Positive and Negative Yelp Reviews via @sejournal, @seo_travel

Search Engine Journal

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. The post A Guide to Responding to Positive and Negative Yelp Reviews appeared first on Search Engine Journal.

article thumbnail

Elementor Review: Is It Still Worth It in 2023?

Single Grain

In this in-depth Elementor review, we’ll put the popular WordPress website builder to the test and show you how it stacks up. More of our reviews: * GetResponse Review: Is It Worth It in 2023? Hostinger Review: Is This the Best Web Hosting Provider in 2023?

Review 52
article thumbnail

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

article thumbnail

Mailchimp Review: How Good is This Email Service Provider?

Optinmonster

Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? More specifically, this Mailchimp review will look at the tool in terms of: Ease of Use. Mailchimp Review: Do You Need This Popular ESP?

Review 73
article thumbnail

5 Ways to Generate Positive Client Reviews for Your Law Firm via @sejournal, @xandervalencia

Search Engine Journal

Learn how and where to get great reviews online. The post 5 Ways to Generate Positive Client Reviews for Your Law Firm appeared first on Search Engine Journal. The success of your firm depends on you having a shining online reputation.

article thumbnail

Your Customers Are Reading Reviews About Your Company Right Now – 6 Reasons To Make Sure They’re Positive

Square 2 Marketing

Between increasing competition, widespread digital transformation and the still-lingering effects of the pandemic, businesses face a critical time – do you know what your customers are saying about you? Customer Advocacy

article thumbnail

Power Your Campaigns With Positioning and Messaging

Metadata

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging?

article thumbnail

A Guide to Responding to Positive and Negative Yelp Reviews via @sejournal, @seo_travel

Search Engine Journal

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. The post A Guide to Responding to Positive and Negative Yelp Reviews appeared first on Search Engine Journal.

article thumbnail

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience.

article thumbnail

MailerLite Review: Is It the Right Email Service for You?

Optinmonster

Are you looking for an in-depth MailerLite review to see if this email service provider is right for you? In today’s post, we’ll be doing an in-depth review of one of the most popular email service providers on the market: MailerLite.

Review 60
article thumbnail

How To Reply To Online Reviews

Biznology

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making. Essentially, online reviews should be a key element of any marketing strategy.

Review 101
article thumbnail

Drip Review: What Makes It Perfect for Small Business

Optinmonster

Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? More specifically, this Drip review will look at the tool in terms of: Ease of Use. Drip Review: What Makes It Perfect for Small Business.

Review 60
article thumbnail

Why a Positive Culture is Business-Essential

Televerde

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. Fostering a positive company culture is not just a nice thing to do. What steps do you need to take to create and maintain a positive culture?

article thumbnail

Brand positioning guide: how to consolidate your company’s strength in the market?

RockContent

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. So, do you want to know the ABCs of brand positioning? Below, you’ll see: What is brand positioning, and what are its benefits?

article thumbnail

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan.

Review 153
article thumbnail

Hostinger Review: Is This the Best Web Hosting Provider in 2023?

Single Grain

Hostinger may have earned rave reviews for its low-cost web hosting plans, but is that enough to make them a good option if you’re serious about the success of your online business? Hostinger’s customer service is a mixed bag of positives and negatives.

Review 52
article thumbnail

Positioning strategies of the leading Financial Planning & Analysis companies

Messages that Matter

Messages that Matter Messages that Matter Note to readers: On a regular basis I evaluate the major B2B software markets to determine how companies in a particular market are positioned relative to each other. What is positioning? But at least Kepion’s position differentiates.

article thumbnail

How to get Yelp reviews & improve your online standing

Sprout Social

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important?

Review 94
article thumbnail

Book Review: DISCOVER Questions Get You Connected

Webbiquity

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Following chapters reviewing the structure and value of a needs-based selling approach (which successful sellers with deep experience may choose to skip over) comes the “meat” of the book: the DISCOVER Questions framework, an acronym for the eight key types of inquiries: Data questions.

Review 147
article thumbnail

2020 Year in Review

Oktopost

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What many organizations used to position as a brand awareness vehicle suddenly turned into a proper social selling and revenue generation channel.

Review 92
article thumbnail

Avast Antivirus Review

Walker Sands

This can include an option meant for users to deliver false positives for research. Avast antivirus is one of the many popular ant-virus products available to buy. It’s easy to work with and posseses an impressive range of features. But it surely can be extravagant and slow older personal computers down. Avast offers a number of different plans, based on a levels of protection. Each program offers specific benefits, like VPN proper protection pertaining to online surfing around.

Review 40
article thumbnail

Sustainability, Business Resiliency and 2023 Predictions – December in Review

Champion Communications

Can working from home have a positive impact on the finance industry? Embracing remote work: Why working from home has a positive impact on Finance. . The post Sustainability, Business Resiliency and 2023 Predictions – December in Review appeared first on Champion Communications.

Review 62
article thumbnail

No more DMZ for google reviews

Biznology

Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. The key phrase: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

Review 49
article thumbnail

5 Tips on Asking Clients for Feedback or Reviews

BOP Design

As a customer, I am approached every day with an ask to submit a review about software, restaurant, experience, etc. Most of the time, I believe that the way reviews are solicited is poorly executed. When soliciting a review the approach needs to be a personal 1-to-1 ask.

Design 90
article thumbnail

Why Reviews are Critical for Building Material Manufacturers

Navigate the Channel

So you may wonder why building material manufacturers need user reviews. As a manufacturer, if you sell to a small dealer, then you have a responsibility to help that dealer grow beyond just selling the product, because when they win, you win — and it all starts with reviews.

Channel 65
article thumbnail

Quiet quitting, candidate experience and datacentre outages – November in review

Champion Communications

Just over a year ago, SoftwareONE acquired HeleCloud, placing the organisation in a stronger position in terms of showcasing value to customers and boosting its AWS expertise. Why are datacentre outages reducing but becoming more expensive? How do you create a compelling candidate experience?

Review 62
article thumbnail

What Does it Take to Turn a Positive ROI in PPC Advertising?

readwrite

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience?

PPC 83
article thumbnail

[Book Review] A Must-Read Guide To Igniting Account-Based Growth

B2B Marketing Directions

Part Four (Chapter 11) Part Four contains an assessment tool that will enable readers to benchmark their company's position on the key criteria for a successful account-based growth strategy. Account-Based Marketing B2B Marketing Book Reviews Marketing Strategy Marketing Tactics

Review 52
article thumbnail

[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). B2B Buyers B2B Marketing Book Reviews Personal Relevance Situational Relevance

Review 52
article thumbnail

[Book Review] A Behavioral Science Road Map for Marketers

B2B Marketing Directions

Prior to HBT, Nancy held senior creative management positions at several agencies, including Hill Holiday, Mullen and Digitas. B2B Marketing Book Reviews Marketing Effectiveness Marketing Strategy Marketing Tactics

Review 52
article thumbnail

How to Use Amazon Reviews for Content and Product Development

Single Grain

I’m talking about product reviews. If you sell on Amazon, you know how valuable product reviews can be. What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. Who Writes Amazon Reviews? Data from Power Reviews, a company that makes rating and review software, estimates that only 5-10% of all online shoppers leave reviews. Using Amazon Reviews to Grow Your Business.

Amazon 74
article thumbnail

Book Review: Revenue Engine

Webbiquity

The authors rather audaciously position the concept of revenue performance management (RPM) as “the final frontier for transformative investment,” following in the footsteps of the development of the principles of scientific management, total quality management and supply chain management.

Review 143
article thumbnail

Book Review: Defy Gravity

Webbiquity

Every organization has three distinct types of value that it is critical to identify properly: company value (i.e., “the brand&# ), product value (why your customers buy your product or service) and market value (leadership, reputation, unique position). You need to know the market positions of established market leaders–if there are any…For all markets, understanding the competitive landscape is key to a decision about your strategic course and focus.

Review 152
article thumbnail

10 Simple Steps: How to Get Online Reviews for Your Business

Outbound Engine

Whether a prospect was sent your way by a friend or heard your name somewhere else, they’ll usually begin your relationship with an online search, which most often surfaces your reviews at the top. Not convinced reviews carry heavy weight? Yelp now has 214 million reviews.).

Review 79
article thumbnail

Drive Positive Buyer Experiences with a Marketing Cloud

TrueInfluence

Buyer satisfaction has the highest impact on key business metrics like community reviews and mentions, customer lifetime value (CLV) and churn rate. These touchpoints are crucial in portraying your brand in a positive light.