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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Visuals are an incredibly valuable tool as you attempt to get attention on social media. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. According to Venngage, original graphics are the best-performing visual for 43% of marketers.

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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. Several popular social media platforms offer subscription models.

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Understanding Full-Funnel Marketing in Paid Media Advertising

Marketing Insider Group

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

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The Impact of Paid Media Advertising on Brand Awareness

Marketing Insider Group

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

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The Role of AI in Social Media Marketing 2024

Marketing Insider Group

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

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Measuring Social Media ROI: A Practical Guide for Businesses

WordAgents

Social media ROI (return on investment) measures the value a business gains from its investment in social media. Many businesses struggle with one question: How can you tell if social media efforts are actually working? Businesses need to connect social media work to outcomes that matter.