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How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?

Vision Edge Marketing

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A Sure Fire Narrative Needs Customer and Prospect Validation The positioning and messaging process is similar to the writing process.

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The MKT1 Guide to positioning


We’ve all seen “positioning” docs that are 10 pages or 30 slides long. So while I’ve been hesitant to write a newsletter dedicated to positioning since so much has been said here (respect to the master of positioning, April Dunford), I finally know what I need to say here. In fact I think the opposite.


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5 ways to capture the voice of the customer (VoC) for category-leading positioning

Tomorrow People

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. Besides brand positioning, VoC can offer valuable insights into other aspects of your product marketing strategy.

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Being position-less secures a marketer’s position for a lifetime by Optimove


On March 20, 2024, the Position-less Marketer was introduced on and my keynote address at Optimove’s user conference. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. As we noted, you can do more than one thing.

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Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”.

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59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. The Continued Rise of Video Marketing.

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Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

However, respondents cited several benefits associated with omnichannel marketing, including improved lead quality (43%), increased ROI/sales (43%), and increased brand awareness (41%). Approximately 62% of high performers make it a point to organize their account-based data from contact-based systems.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. Master 1:1 sales meetings.