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What is Lead Scoring for Marketing and What Are the Benefits?


Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.

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How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?

Vision Edge Marketing

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A Sure Fire Narrative Needs Customer and Prospect Validation The positioning and messaging process is similar to the writing process.


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The Basics of Lead Scoring and Grading in Pardot

Heinz Marketing

Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. Essentially, this automation assigns values to your prospects to further segment and understand their intent. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent.

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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls.

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5 ways to capture the voice of the customer (VoC) for category-leading positioning

Tomorrow People

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. Besides brand positioning, VoC can offer valuable insights into other aspects of your product marketing strategy.

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The Significance Of MQL For A B2B Marketer

Only B2B

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018 , driving traffic and leads is the biggest difficulty for 61 % of marketers. The attention is on number of leads rather than quality leads when it comes to lead generation. What Are The Various Sources Of Leads?