article thumbnail

The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.

article thumbnail

Acquia sees web accessibility as a good thing and a brand differentiator

Martech

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. So where the money comes in is first of all, I can differentiate myself. Accessibility is definitely a brand differentiator. Optimizing your website for people with disabilities is not an exercise in altruism. “And

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

article thumbnail

3 Credible Ways to Differentiate Your Product in a Competitive Market

Marketing Insider Group

So how do you differentiate your product and stand out from the rest? Sometimes, it may just be a case of positioning your product to demonstrate its unique selling products, rather than adjusting the product itself. Help desk software company Groove explains how content marketing itself was one of their key differentiators.

article thumbnail

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Planning 289
article thumbnail

6 Tips To Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. The post 6 Tips To Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group. Not only that, but every time you come up with something new and exciting, […].

article thumbnail

Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

If you’re no Turner or Bechtel, how can you stand out in a positive way that draws prospects to your door? To promise either of those things and not deliver will damage your reputation and differentiate you—but not in a positive way. But don’t look to your product or service features for differentiation.