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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

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Putting customers first: The key to successful customer data exchange

Martech

This is a shift in behavior from 2021 when consumers were more likely to simply abandon apps or sites that asked for permission to track and collect data. Consumers are wary about sharing their data, with only a quarter typically granting online tracking permission. Get MarTech! In your inbox.

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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform.

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Italy lays out requirements for ChatGPT’s return

Martech

Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are. Conditions for ChatGPT’s return. Additionally, users aged 13 to 18 who don’t have parental permission will also need to be restricted from using the app. Why we care. Get MarTech!

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Keep consent requests separate from other terms & conditions. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). Implement a re-permission program. Where processing is based on consent pursuant to Directive?

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What you need to know about social media copyright

Sprout Social

Fair use : US legal doctrine that allows for circumstances when copyrighted material can be copied and/or used without permission. Fair dealing: Laws that allow for circumstances when copyrighted material can be copied and/or used without permission in countries outside of the US (including the UK, Australia, India, Singapore and more).

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How to Create a NPS Survey in WordPress

Optinmonster

This provides long-term data on overall customer loyalty. You can also use conditional logic to ask specific follow-up questions for each group: Promoters: What do you like most about us? If you want to gather more customer experience data, you can ask for permission to follow up by phone or email. Email address.